If TikTok wasn't so popular, U.S. lawmakers might not consider the app a national security threat. But it is--so they do. Unless Chinese parent company ByteDance breaks ties with the app or the U.S. Supreme Court decides to intervene, TikTok is set to shut down in America on Jan. 19. Data reveals how the Chinese-owned...
Booking.com is becoming a regular player in the Super Bowl, as the brand confirmed it will return to the game for the fourth straight year this February. The hotel booking site will run an ad during the fourth quarter of Fox's broadcast of Super Bowl 59. Booking.com's spot from last year is still running. It...
In a consumer culture replete with brand names, only a relative handful of companies can get away with the intrepid move of leaving out their names and relying on their logos alone. Nike's swoosh and McDonald's golden arches can stand on their own, for instance. So can Apple's apple and Target's target. And, at some...
Paper giant Kimberly-Clark has ended its creative and media review, awarding parts of the business to Interpublic Group (IPG), Omnicom, Publicis Groupe, and WPP. The global review kicked off in October of last year with a goal to consolidate Kimberly-Clark's agency roster as part of its "Powering Care" strategy, a $1.5 billion restructuring program. The...
Des Moines CBS affiliate KCCI has named Kristen Joyal creative services director. She starts February 10 and succeeds Nathan White who left the station in December 2024. "Kristen's creativity and leadership skills should help us nurture the outstanding culture and cohesiveness of our creative services team, while also helping us further elevate and amplify the...
Telecommunications giant T-Mobile is boosting the signal of its digital out-of-home efforts with its acquisition Monday of DOOH technology solutions provider Vistar Media in a $600 million cash deal. While T-Mobile is primarily known as a wireless carrier, it has been building up its advertising offerings for quite some time, including its 2022 acquisition of...
Fox News announced a slew of programming changes on Monday, led by the news that Will Cain will be taking over the weekday 4 p.m. ET slot recently vacated by Neil Cavuto. (All times Eastern) Per Fox, The Will Cain Show will debut on Tuesday, Jan. 21--the day after President Donald Trump's inauguration. Cain plans...
It's a relatable moment: a family member offers unsolicited relationship advice during a holiday gathering that exposes a generational rift. Apple's eighth annual Chinese New Year campaign underscores the universality of that experience, while arguing that leaving yourself open to love can be magical. Director Michael Gracey, known for the 2017 film The Greatest Showman,...
President-elect Donald Trump has big plans for the first 100 days of his administration--and so does MSNBC. With one week to go until Trump's second inauguration, the network has unveiled an ambitious array of programming set to run from January to April. And much of it is aimed squarely at MSNBC's core demo: progressive viewers...
The latest corporation to slash DEI initiatives is a big one--Amazon, the second-largest private employer in the U.S. The ecommerce giant quietly notified employees in a Dec. 16 memo from vice president of inclusive experiences and technology Candi Castleberry, obtained by Bloomberg, that it was "winding down outdated programs and materials" and "focusing on programs...
Hartford meteorologist Ashley Baylor thinks now is not the time to talk about climate change as the underlying cause of the fires that burned through Los Angeles. Baylor is a meteorologist at WTNH in Hartford, Connecticut. She aired her views about when things are appropriate in a reply to an X post by meteorologist Chris...
A KNBC reporter is taking internet heat for interviewing Dennis Quaid as he was getting out of the way of one of the approaching the LA area wildfires. Quaid was loading his car when KNBC's Robert Kovacik stopped by for a roughly16 minute chat where he spoke of Quaid in the third person. Quaid was...
Ad industry veterans Kai Deveraux Lawson, Simeon Coker, and Tracey Busch saw the need for industry action when it comes to culture, one that could move needles rather than tick boxes. Enter Valerie, a woman-owned, Black-owned creative strategy agency and cultural consultancy, launching officially today to be a white-label partner for brands and agencies. The...
The jingle from CeraVe's "Hey It's Me" commercial has become meme fodder on social channels like TikTok--sometimes with an air of mockery. But instead of feeling embarrassed, the L'Oreal brand is getting in on the joke by remixing the tune with dozens of influencers. In the latest chapter of its "Moisturize Like a Derm" campaign,...
In just one week, Donald Trump will be sworn in to serve his second term as president of the United States. Since Trump won the U.S. presidential election, media headlines have been dominated by how he won and why, his controversial cabinet picks, and what issues he will take on as soon as he enters...
Top-ranking TikTok employees aren't the only staff members heading toward the exit as the popular app's potential U.S. ban draws near. During the second half of 2024, U.S. employee departures increased by 38% compared to the same time in 2023, according to figures from Live Data Technologies, an employment and job-change research provider. Jason Saltzman,...
The wildfires around the Los Angeles area have devastated businesses and homes, and the flames are still being fanned by high winds. So far, they've caused between $135 billion and $150 billion in damage, according to AccuWeather. Area agencies and production companies are feeling the effects of the fires as well, with some staffers being...
Rob Gronkowski can't kick a field goal on Super Bowl Sunday, so FanDuel is turning to New Orleans' own Peyton Manning and Eli Manning to get it done at Super Bowl 59. After watching the former New England Patriots and Tampa Bay Buccaneers tight end shank kicks during its Super Bowl ads in 2023 and...
Add another company to the growing list of those scaling back or scrapping their diversity, equity, and inclusion efforts, and it's a big one: Meta. Vice president of people Janelle Gale sent a memo over the company's Workplace internal communications forum, as first reported by Axios. According to Gale's post, Meta will no longer have...
The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed week of panels, meetings, floor tours, tech demonstrations, parties, and meals--sometimes packing in multiple dinners into the same evening to maximize face-to-face time with clients or potential partners. Throughout the week, ADWEEK caught up with...
