Ad verification firm DoubleVerify is suing Adalytics, alleging that the research and analytics firm defamed the adtech company in its recent report about fraudulent traffic in digital advertising.Β
Kantarβs 20th annual BrandZ report values the worldβs top 100 brands at $10.7 trillion, using a combination of financial performance and consumer perception to reveal how brand strength drives long-term business growth.
Chris Sojka has dropped a psychedelic diss track targeting his former business partner David Eisenman, who on Tuesday announced the launch of his new ad agency Cosmic Charlie.
Sharb Farjami, CEO of GroupM North America, told employees during a company-wide town hall Friday afternoon that βabout 40% to 45% of our entire workforceβ will be impacted as part of a sweeping organizational restructure, according to a recording of an all-hands obtained by ADWEEK.