"The deal requires more work to ensure all necessary approvals are signed,” Trump said

Opinions are roughly evenly split about the fate of the short-form video app.

AppLovin’s advertising algorithm could significantly grow TikTok’s business, said CEO Adam Foroughi.

During the first quarter of 2025, U.S. ad spend on TikTok declined among eight of the top 10 advertiser categories on the app compared to the same time in 2024.

Whether TikTok is sold or silenced, change is coming. Here’s what you can do to stay ahead.

Most level-headed marketers would agree the trend toward privacy is good for consumers, and for marketers, too. Why, then, do we feel so powerless and reactionary to these changes?

"It does not feel like these are serious bids for TikTok," said David Arslanian, managing director of Progress Partners.

The stream will feature QVC and HSN products and talent.

Google will allow now advertisers to buy Rewarded Video ads on Roblox via Google Ad Manager.

"He is talking about GoDaddy Airo with way more frequency than we ever hoped," Howard said.

We don’t necessarily want to hear about what’s now; we need to hear about what’s next.

This deal was a “fool’s errand from the beginning."

iOS 19 is expected to be previewed at WWDC 2025, which might be the company’s most significant software overhaul.

As the technology come to inboxes, email could soon look more like a social feed

Google debuted its AI Overviews product one year ago, but it has evolved since its rollout.

Instagram Creator Marketplace has been loaded with new AI-powered tools and features.

TikTok is reshuffling its leadership ranks as it navigates mounting uncertainty in the U.S.

Blake Chandlee, who overlooked ad sales and marketing at TikTok, will be leaving the company next month.

Based in London, Banks worked on partnerships with Aldi and Unilver.

Pinterest has hired Kate Hamill to lead its U.S. and Canadian sales efforts.