Publicis Groupe's latest acquisition is Adopt, a global sports and culture-focused marketing agency established by former Nike executives David Creech and Josh Moore and U.S. sports agent and entrepreneur Rich Paul.
Burrell Communications has acquired Fitzco to launch BCG Worldwide, a private equity-backed holdco aiming to build the first Black-owned agency network.
We Are Social has acquired creative production studio HELO, integrating it into its Narrative division to expand AI, experiential, and social-first campaign capabilities across North America.
Infinite Reality has acquired Napster for $207 million, it announced on Tuesday. Founded in 1999, Napster was one of the original companies to release peer-to-peer file-sharing technology, pioneering fan access [β¦]