Dick’s Sporting Goods to Acquire Foot Locker in $2.4B Deal
16 May 2025 at 06:40
Foot Locker will remain a standalone business and keep its brands, including Foot Locker Kids, WSS, Champs Sports, and Atmos.
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Golden State Valkyries Bring Brands Off the Bench for WNBA Debut
16 May 2025 at 06:15
Golden State Valkyries bring brands off bench with United, Sephora, Chase, Kaiser Permanente, and the Bay Area itself.
WNBA Opening Weekend Ads Put Fans on Court With A’ja Wilson
16 May 2025 at 03:30
WNBA opening weekend ads put fans on the court by showing action from the floor in social-style clips of league stars.
Flying High: How the Philadelphia Eagles Are Dominating the Marketing Field
15 May 2025 at 02:50
Marketing & Media SVP Jen Kavanagh on redefining fan engagement and building global fandom.
Warner Bros. Discovery Gives Upfront HBO Max Prestige
14 May 2025 at 07:19
WBD gives upfront some HBO Max prestige as everything from sales to TNT Sports gets an upgrade.
Introducing ADWEEK’s Sports Marketing MVP Awards
13 May 2025 at 09:59
The new list will celebrate the CMOs, agency leaders, and innovators redefining the sports marketing landscape.
The Billion-Dollar Secret: Golf Pride’s Hidden Edge With Eric Gibson
13 May 2025 at 06:56
The delicate balance between heritage and innovation in sports marketing.
Women’s Sports Is Rewriting the Playbook
12 May 2025 at 23:00
ADWEEK's podcast explores how increased interest in women's sports scores brand investment.
NBCUniversal Brings NBA on NBC Throwbacks Into Its Peacock Present
12 May 2025 at 04:10
NBC is bringing back its NBA past.
Katie Nahoum Joins New York Red Bulls’ Starting Lineup as CMO
7 May 2025 at 10:17
The marketing vet moves from food and wellness to sports.
Rihanna’s Fenty Signs First WNBA Team Deal With New York Liberty
7 May 2025 at 09:12
The beauty brand will incorporate mascot Ellie and logos onto gear.
Sue Bird and Paige Bueckers Lead WNBA Opening Day Push for Vox and Ion
7 May 2025 at 05:00
Sue Bird and Paige Bueckers lead a WNBA Opening Day push for Vox and Ion with a new Togethxr-produced podcast and a doubleheader built around the No. 1 pick.
Nike’s A’ja Wilson Ads Are an Ode to Girlhood and Community
7 May 2025 at 00:55
Nike's ads star Las Vegas Aces basketball player A’ja Wilson, as the brand amps up its athlete-focused storytelling amid a turnaround plan.
Nike Shakes up Leadership Team to Power Brand Turnaround
6 May 2025 at 02:10
CMO Nicole Hubbard Graham will take on a more senior role in the restructure.
Kevin O’Connor Lands CMO Role at X Games
6 May 2025 at 01:00
Action sports competition X Games has hired Kevin O’Connor as its new chief marketing officer (CMO). O’Connor brings more than 15 years of experience to the growing brand, most recently […]
The 2025 Creative 100: Rising Agency Talent Shaping Culture
5 May 2025 at 23:00
These up-and-coming creatives are breaking through the noise with work that’s fresh and unexpected.
The 2025 Creative 100: Media, TV & Streaming Innovators Changing Storytelling
5 May 2025 at 23:00
The talent captivating audiences and showing what can happen when they follow their own creative vision.
The 2025 Creative 100: Directors Who Stole the Show
5 May 2025 at 23:00
From Conclave to Powerade, ADWEEK's 2025 winners used bold storytelling to captivate viewers.
The 2025 Creative 100: Celebrities & Creators With Immaculate Vibes
5 May 2025 at 23:00
These social and screen stars broke out with original ideas, courage and using their platform for good.
The 2025 Creative 100: The Artists & Makers Creating a Richer World
5 May 2025 at 23:00
These creators tackled briefs from a Super Bowl-sized video game to shaping the visual identity of an NWSL team.
