The holidays have long been the time when American retailers look for a bit of extra help in their stores. Most of the short-term gigs are of the shelf-stocking and checkout nature. And that makes one recent ad that Macy's posted to ZipRecruiter a standout. Requirements? "Always maintain a cheerful, upbeat demeanor," "assist with crowd...

The aspirations around experiential events have exploded in recent years. Activations used to be confined to physical spaces, and now entire worlds can be built in digital realms like Fortnite. And even physical events have reached ambitious new heights. Now in its sixth year, ADWEEK's 2024 Experiential Award winners know how to dazzle with interactive...

Scoops Ahoy's "U.S.S. Butterscotch" flavor chills in a Walmart freezer. Puma's website sells Squid Game uniforms. In New York City, Queen Charlotte leads a grand regency ball. No, you haven't entered the Upside Down: Netflix's IPs are everywhere--and it's not a happy coincidence. The streamer is gearing up to give Disney and Universal a run...

Interpublic Group has sold experience design and technology agency Huge to private equity firm AEA Investors. Terms of the transaction were not disclosed. As part of the transaction, AEA Investors will combine Huge with Hero Digital, a customer experience company it already owns. AEA Investors said the combined agency will become one of the largest...

When it comes to drama, the Real Housewives of Salt Lake City are always going to give it to you straight, with no sugar. But on this rare occasion, the ladies are getting sweet by rolling out a special partnership with the iconic New York ice cream chain, Van Leeuwen. A new limited-edition flavor, "The...

For years--especially in the last four--we've watched brands expand marketing efforts holistically and prioritize voices of color through organic and paid media placements. However, a continuously overlooked medium for major brands and advertisers is Black culture-focused tentpole events. As a regular attendee at such events as Essence Festival, CurlyCon, or CultureCon, to name a few,...

Shamrock Capital has invested in global experiential consultancy DE-YAN. Terms of the deal were not disclosed. Los Angeles-based private equity firm Shamrock, which also owns ADWEEK, focuses on investments in communication, content, education, entertainment, marketing, media, and sports. Dejan Jovanovic founded DE-YAN in 2014, and it has since evolved from a niche boutique studio to...