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Before yesterdayMain stream

The Holding Companies Have Lost Their High Groundβ€”Here Are Some Reasons Why

12 December 2024 at 08:12
As much as the story has generated a lot of buzz, I find the news of Omnicom's acquisition of IPG to be unsurprising and part of the natural order. I am sad for the great agency legacies that will be mothballed. I am sad for the jobs that will be cut. I am sad that...

What the Omnicom-IPG Mega-Merger Could Mean for Agency Talent and Clients

11 December 2024 at 09:40
The recent announcement of Omnicom's acquisition of IPG got me thinking about my early days working for both holding companies. I started my career in media at BBDO, buying television. Back then, media and creative worked together under one roof, and holding companies were only beginning to consolidate their power. It was a simpler time...

Preparing for the Era of β€˜Big’ and β€˜Small’

10 December 2024 at 09:03
In light of THE news (do we treat this like the Super Bowl without saying exactly what it is?)--for me, as the CEO of an independent agency, it's an interesting time to reflect. As a former employee of both holding companies, Omnicom and IPG, and truly growing up a child of "Big Advertising," I'm fascinated...

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