Ad verification firm DoubleVerify is suing Adalytics, alleging that the research and analytics firm defamed the adtech company in its recent report about fraudulent traffic in digital advertising. 

The bank has increased its offers by 31% year-over-year.

The new media network gives advertisers access to property buyers, sellers, and perusers.

Discussing the future of personalization, bias in AI, and challenges for game developers.

Fox's converged media platform delivers audience modeling and targeting ahead of the upfront.

Two-thirds of clients use its core platform Kokai, with the bulk of spend running through it.

Instead, APS will focus on its existing tools like Amazon Publisher Cloud and Signal IQ.

The Justice Department wants to force the sale of AdX and DFP to address Google's illegal monopoly in adtech.

AI-powered keyword- and creative asset-matching features are coming to Google Search campaigns via the new AI Max suite.

Chrome reflects 17 years of deep integration between Google and its browser team—making any sale technically daunting.

The tech behemoth unveiled updates to DV360 campaigns at NewFronts.

Walmart is getting the first tests off the ground that allow advertisers to use shopping data to target Vizio ads, according to three ad buyers who have either been briefed by Walmart or run early tests of Vizio ads.

The tech giant faces a Sept. 22 remedies trial over a partial monopoly in its adtech stack.

Closed environments aren’t going away—they’re multiplying. And so are the currencies.

The retailer won a pitch in February, then dropped the offering.

FreeWheel simplifies media buying to allow more advertisers to find their audiences across premium video.

More than 1 million advertisers use Google's Performance Max.

Swivel has signed 10 publishers, mostly in the connected TV space, in the last year.

51toCarbonZero has helped Innovid, Magnite, and PubMatic cut emissions.

Walmart's chief revenue officer played a big role in the retailer’s $2.3 billion acquisition of Vizio.