2024 saw some major chief marketing officer (CMO) moves. While brands including Starbucks and The Knot Worldwide promoted former marketers to the chief executive officer (CEO) office, others like Gap and Adobe finally filled their vacant CMO positions. Other advertisers such as Dove and Major League Baseball (MLB) saw long-time marketing bosses exit, where OpenAI...
Asian-fusion restaurant chain P.F. Chang's has appointed Sonika Patel as its new chief marketing officer, it announced today (Dec. 17). As CMO, Patel fills a position that has been vacant since Tana Davila left in 2022. She will lead P.F. Chang's global marketing strategy, executing a strategic vision around brand loyalty and customer engagement in...
Major League Baseball's chief marketing officer Karin Timpione is leaving her role at the end of this year, both she and MLB confirmed to ADWEEK. She has yet to announce her next move. Timpone made the initial announcement on her LinkedIn page. "Thanks [to] my league and club colleagues for many seasons of excitement --...
BetMGM announced today that it has appointed Casey Hurbis as its chief marketing officer. Hurbis is the sports betting brand's first CMO since 2020. He will report to chief revenue officer Matt Prevost, who served as CMO prior to becoming the company's CRO. The new CMO brings over 30 years of consumer marketing experience to...
Today (Dec. 5), wedding planning brand The Knot Worldwide announced the appointment of Raina Moskowitz as chief executive officer (CEO). She will succeed former CEO and founder Tim Chi, effective Jan. 21, 2025. Moskowitz is the latest chief marketing officer (CMO) to move into a CEO position. She joins from Etsy, where she served as...
OpenAI has found its first chief marketing officer (CMO) in former Coinbase CMO Kate Rouch. At OpenAI, she will oversee marketing AI chatbot ChatGPT to consumer and enterprise audiences, reported Ad Age. More broadly, she will focus on communicating the company's mission to "develop AI as powerful as human cognition, known as artificial general intelligence...
Bumble's chief marketing officer (CMO), Selby Drummond, is leaving after four years with the dating app. The business confirmed she will exit in January to pursue an external opportunity. It did not state how her role would be replaced. Drummond joined Bumble in 2020 and served as its chief brand officer before taking on the...
Adobe has appointed former Intuit CMO Lara Balazs as chief marketing officer (CMO) and evp of global marketing, filling a post that has been vacant since February 2023. Balazs spent six years at Intuit, most recently as CMO and evp, general manager of the strategic partner group, where she helped reimagine the brand's marketing approach...
Tax, accounting, financial, and mailer software provider Intuit has picked Thomas Ranese to fill its CMO role, ADWEEK has learned. ADWEEK understands his remit will include marketing, corporate communications, and sponsorship. Intuit confirmed the appointment but didn't comment further. Ranese most recently served in a contract role as CMO advisor for global investment firm KKR....
Geico CMO Damon Burrell is stepping down after nearly three years as the insurance giant's top marketer. In a memo obtained by ADWEEK, Geico CEO Todd Combs lauded Damon for leading Geico's marketing organization through big changes. "Damon will be with us until January and the search for a successor has already begun," Combs wrote....
Independence Pet Holdings (IPH) which manages 15 brands in North America across pet insurance, pet education, and lost pet recovery, has brought Jared Vestal on board to be its first-ever chief customer and marketing officer. Vestal joins the Felix owner from Geico, where he was vp, of growth and journey marketing for nearly two years....
Amazon Web Services (AWS) has named former SAP chief marketing and solutions officer Julia White as its new chief marketing officer (CMO). White will succeed Raejeanne Skillern, who is leaving to devote more time to her family and her board member roles. White left SAP in August after three-and-a-half years with the company. Prior to...
