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How the News Networks Covered the New Orleans Terror Attack

2 January 2025 at 09:25
Americans woke up on New Year's Day to the horrific news of a terror attack in New Orleans, Louisiana. A vehicle intentionally drove down Bourbon Street during the early morning hours of Jan. 1, plowing into the crowd and killing 15 people. Authorities have since classified the attack as an act of terrorism and named...

Where Commerce Media Will Flourishβ€”and Sputterβ€”in 2025

2 January 2025 at 03:00
The commerce media boom was alive and well in 2024, reshaping how retailers, financial institutions, airlines, and travel companies were wooed by the possibility of turning their troves of first-party consumer data into ad revenue. That's expected to continue into 2025, analysts told ADWEEK. But the growth will be at a slower pace than the...

Eero’s Outdoor 7 long-distance mesh unit solved our yearslong Wi-Fi quandary in 10 minutes

23 December 2024 at 10:32

So far in life, I haven’t needed be a β€œmesh guy.” A well-chosen and carefully placed Wi-Fi router has worked fine in our modest abodes, but one particular situation has resisted simple solutions until Eero put out a device in November seemingly made exactly for the purpose. This won’t be a thorough examination of the […]

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4 Retail Media Deals That Changed the Industry in 2024

20 December 2024 at 09:22
Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. For many agencies, retailers, and adtech firms, that means striking deals with other players to reach new audiences and data about what people buy. As we close out 2024, ADWEEK asked three execs and industry analysts...

Bluesky adds mentions tab in the notifications screen and username squatting protection

20 December 2024 at 02:34

Social network Bluesky has released a new update to its app that includes a separate mentions tab in notifications, protections against username squatting, and new controls for replies sorting. The company announced that it is adding a new mentions tab with the v1.96 rollout to let you see those posts separately. Until now, all notifications […]

Β© 2024 TechCrunch. All rights reserved. For personal use only.

Studio Orange Shoots Slick Pics for Home Depotβ€”Now It Hopes to Lure Outside Brands

19 December 2024 at 03:00
When it launched its retail-media platform in 2018, Home Depot called it Retail Media+. Leaving aside its decidedly meh name, the platform has become an increasingly important piece of Home Depot's revenue picture, judging from recent events. In March, the home-improvement colossus rebranded the platform with a catchier handle--Orange Apron Media. The platform allows suppliers...

Dick’s Sporting Goods Names David Young to Lead Its Retail Media Business

18 December 2024 at 10:51
Dick's Sporting Goods has a new executive to lead its retail media network. David Young has joined Dick's as a vice president to oversee the ad business. The retailer launched its retail media network, Dick's Media Network, in 2022. He brings more than 20 years of experience in managing media and ad networks, most recently...

Uber Hires Kristi Argyilan From Albertsons to Lead Its $1 Billion Ads Business

18 December 2024 at 09:00
Uber has a new global head of advertising in Kristi Argyilan, effective today. The exec joins from Albertsons, where she led the grocer's ads business as senior vice president of retail media since July 2021. After launching its advertising business in 2022, Uber announced in August that it was on track to hit $1 billion...

Wirecutter and Google Shopping Partner to Help Procrastinating Gift Buyers

18 December 2024 at 03:00
The New York Times' affiliate brand Wirecutter is partnering with Google Shopping to help procrastinating shoppers find last-minute holiday gifts. From Dec. 20 to Dec. 26, Google Shopping buttons will appear next to 150 curated Wirecutter products, according to Cliff Levy, the deputy publisher at The Athletic and Wirecutter. The buttons, overlaid with phrases like...

Stripe CFO joins the board of $3 billion AI startup Vercel

17 December 2024 at 08:01
Vercel directors and executives sit at a boardroom table. Steffan Tomlinson (right) joined the board in December 2024. Guillermo Rauch (center) is CEO of Vercel. Marten Abrahamsen (left) is CFO.
Steffan Tomlinson (right) joined Vercel's board in December 2024. Guillermo Rauch (center) is CEO, while Marten Abrahamsen (left) is CFO.

Vercel

  • Vercel said it added Steffan Tomlinson to its board.
  • Tomlinson is the CFO of Stripe and has experience taking tech startups public.
  • He used to be CFO at several other tech companies, including Palo Alto Networks and Confluent.

Vercel, an AI startup valued at more than $3 billion, just bulked up its board with the addition of a finance executive who has experience taking tech companies public.

Stripe Chief Financial Officer Steffan Tomlinson will serve as a director on Vercel's board, the startup said on Tuesday.

Tomlinson was previously CFO at several other tech startups, guiding Palo Alto Networks, Confluent, and Aruba Networks through the IPO process.

Stripe, one of the world's most valuable startups, has long been mentioned as an IPO candidate. Vercel is earlier in its lifecycle, however the AI startup has been putting some of the early pieces in place to potentially go public someday.

"Steffan's experience leading developer-focused companies from startup to public markets makes him an ideal addition to Vercel's Board of Directors as we continue to put our products in the hands of every developer," Vercel CEO and founder Guillermo Rauch said.

Vercel directors and executives sit at a boardroom table. Steffan Tomlinson (left) joined the board in December 2024. Guillermo Rauch (center) is CEO of Vercel. Marten Abrahamsen (right) is CFO.
Steffan Tomlinson (left) joined Vercel's board in December 2024. Guillermo Rauch (center) is the CEO, while Marten Abrahamsen (right) is the CFO.

Vercel

Last year, Vercel tapped Marten Abrahamsen as its CFO. He's been building out Vercel's finance, legal, and corporate development teams and systems while leading the startup through a $250 million funding round at a $3.25 billion valuation in May.

"Steffan's financial expertise and leadership experience come at a pivotal moment for Vercel as we scale our enterprise presence and build on our momentum," Abrahamsen said.

GenAI growth

The generative AI boom has recently powered Vercel's growth. The startup offers AI tools to developers, and earlier this year it surpassed $100 million in annualized revenue.

Vercel's AI SDK, a software toolkit that helps developers build AI applications, was downloaded more than 700,000 times last week, up from about 80,000 downloads a year ago, according to NPM data.

The company's Next.js open-source framework was downloaded 7.9 million times last week, compared to roughly 4.6 million downloads a year earlier, NPM data also shows.

Abrahamsen said they are building a company to one day go public, but stressed that there's no timeline or date set for such a move.Β 

Consumption-based business models

At Stripe and Confluent, Tomlinson gained experience with software that helps developers build cloud and web-based applications β€” and how these offerings generate revenue.

"Steffan's track record with consumption-based software business models makes him the ideal partner to inform strategic decisions," Rauch said.

Vercel is among a crop of newer developer-focused tech companies that charge based on usage. For instance, as traffic and uptime increase for developers, Vercel generates more revenue, so it's aligned with customers,Β Abrahamsen told Business Insider.Β 

Similarly, Stripe collects a small fee every time someone makes a payment in an app. Confluent has a consumption-based business model, too.

This is different from traditional software-as-a-service providers, which often charge based on the number of users, or seats. For instance, Microsoft 365 costs a certain amount per month, per user.Β 

Tomlinson also has experience working with developer-focused companies with technical founders, such as the Collison brothers who started Stripe.Β 

Read the original article on Business Insider

5 Retail Media Partnerships That Should Totally Happen in 2025

17 December 2024 at 03:00
As the retail and commerce media industry grows, the space is ripe for new deals between retailers and publishers. In April, ADWEEK broke the news about Best Buy's partnership with CNET, and some analysts see that deal as a preview of what's to come. Through the deal, Best Buy and CNET combined their ad inventory...

Liquid AI just raised $250M to develop a more efficient type of AI model

13 December 2024 at 08:51

Liquid AI, an AI startup co-founded by robotics luminaryΒ Daniela Rus, has raised $250 million in a Series A led by AMD. Per Bloomberg, the round values Liquid AI at over $2 billion. Liquid AI aims to build general-purpose AI systems powered by a relatively new type of AI model called a liquid neural network. Liquid […]

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AI helps ID paint chemistry of Berlin Wall murals

The fall of the Berlin Wall in November 1989 was a seminal moment in 20th century history, paving the way for German reunification. Many segments, both large and small, were preserved for posterityβ€”including portions covered in graffiti or murals. A team of Italian scientists used a combination of spectroscopic analysis and machine learning to study paint chips from wall fragments to learn more about the chemistry of the paints and pigments used, according to a new paper published in the Journal of the American Chemical Society.

There has been increased attention in recent years to preserving street art, which is vulnerable both to degradation over time as well as deliberate vandalism. For instance, in 2021, Italian chemists figured out how to use hydrogels to remove added graffiti from vandalized murals in Florence. (Over-painting by vandals is so chemically similar to the original painting underneath that it is difficult to selectively remove just the over-painting without damaging the original.) Unlike most classic masterpieces of the past, created with paints designed to last centuries, street art is more ephemeral in nature, using materials that lack such longevity.

In many cases, like the Berlin Wall, the painters didn't bother to document the specific materials they used, their application techniques, or other useful information that conservators could use to restore or conserve street art. Modern painting materials are also much more complex, and manufacturers typically do not report specific information on the composition of those materials.

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Grocery TV Inks Deal With Hy-Vee to Sell In-Store Ads Through The Trade Desk

11 December 2024 at 13:12
The next generation of in-store digital ads are coming to Hy-Vee. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers...

β€˜A More Formidable Front:’ With IPG, Omnicom’s Retail Media Business Could Rival Publicis

9 December 2024 at 11:50
Omnicom's IPG takeover could make it a stronger retail media competitor to Publicis. Retail media's growth is a bright spot for ad holding companies, and all of them are building and acquiring commerce and retail services. But Publicis has led the space in terms of acquisitions. Over the past five years, Publicis has acquired data...

Retailers Choose the SSPs. Brands Are Along for the Ride

9 December 2024 at 06:00
It's not uncommon for a single brand to sell through four (or more) retailers, each with either a distinct supply-side platform or their own internal proprietary solution. Just imagine how "ruff" a pet brand has it selling products on Target, Petco, Kroger, and Amazon. With all of these platforms measured a little (or a lot)...

Threads tests a way to hide your replies from your profile

4 December 2024 at 08:37

Instagram Threads, Meta’s competitor to Elon Musk’s X, is testing a way to make your replies to others’ posts less visible on the platform. The company is adding a new privacy feature that allows you to customize your profile to remove the tab that displays your replies. This leaves only the two tabs that show […]

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Seeing More Video Ads in Retail Environments? You’re Not Alone.

3 December 2024 at 10:21
With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. The increase, however, isn't limited to tiny squares on a smartphone. In 2024, 68.6 million U.S. adults recalled seeing a video advertisement in a physical retail environment during the prior 30 days, according to...

Threads takes on Bluesky with more advanced search

2 December 2024 at 14:09

Meta’s X competitor Instagram Threads is gaining an improved search interface, the company announced on Monday. The app, which offers a Meta-run alternative to Elon Musk’s X, but built on top of Instagram’s social graph, is rolling out a new way to search for specific posts, allowing users to filter searches by user profiles and […]

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