Kellogg's wants to put the swagger back into breakfast. The food giant has unleashed its refreshed rooster mascot, Cornelius, on the streets of Europe through a series of larger-than-life out-of-home activations, where he crows from the tops of buildings and train stations to wake up a new generation for breakfast. The new ads are part...
WRC anchor Tony Perkins has returned to the Washington, D.C. NBC owned station after recovering from surgery for prostate cancer. "The good news is, I am cancer free at this point," he told viewers, but cautioned he had to take blood tests to be sure the cancer stays away. He was told his cancer, which...
Just as the Inuit language has dozens of words for snow, social media users have come up with numerous playful terms for intimate body parts. To name a few: Booty. Peach. Jigglers. Ta-tas. These nicknames are brazenly celebrated in a new ad from Unilever's flagship deodorant brand, Degree (known as Rexona or Sure internationally). Through...
Former WABC anchor Ken Rosato has joined On New Jersey, a 24/7 livestream news channel, which will begin streaming a local morning news show. Rosato anchored the morning news for New York ABC owned station WABC from 2007 to 2023. "I'm honored to join the ONNJ family and excited to connect with New Jersey viewers,"...
Charli XCX and Martha Stewart sip champagne and take selfies while nibbling on their respective girl dinners. Meanwhile, Matthew McConaughey channels legendary Chicago Bears coach Mike Ditka from the team's 1980s glory days. The high-wattage celebrities show up in separate teasers for Uber Eats' upcoming fifth consecutive Super Bowl commercial, giving a few hints about...
What do a refrigerator, Antonio Banderas, and the spirit of Randy "Macho Man" Savage have in common? Ask Bosch, which has made all three the pillars of its debut Super Bowl ad. In a teaser released today, an actor dressed as Savage during his reign as Intercontinental Champion in the '80s struggles while trying to...
Retirement and wealth management firm Empower has a message for its customers: "Get good at money. So you can be a little bad." That's the tagline behind its latest campaign and first work by Goodby, Silverstein & Partners (GS&P), which it brought on as agency of record in November. The campaign includes two new spots:...
Rival social platforms are seizing on TikTok's legal and technical troubles, rolling out new incentives to lure creators and advertisers. As TikTok faces mounting uncertainty, competitors are doubling down with fresh monetization tools, expanded ad offerings, and aggressive outreach--turning disruption into an opportunity to reshape short-form video. "It will be hard for [TikTok] to shake...
AI firm MarkeTeam AI, which uses AI agents to replicate the functions of marketing teams, has raised $3 million in seed funding, bringing its total funding to $5 million. Ocean Azul Partners led the round, with additional support from marketing veterans like Clive Sirkin (former CMO of Kellogg's and Kimberly-Clark), Dion Joannou (former CEO of...
Toyota is the latest automaker to confirm it will not run a TV ad during the Super Bowl 59 broadcast, joining other major automakers including BMW, General Motors, and Kia in sitting out the telecast. A Toyota spokesperson confirmed to ADWEEK that it has no plans to run a spot during the 2025 Big Game....
Coors Light needed someone to have a Case of the Mondays for its Super Bowl teaser, so it looked around Hollywood and basically asked, "Who routinely plays someone having a bad day?" Enter actor and comedian Timothy Simons, better known as patently unlikeable White House liaison and all-around punching bag from HBO's Veep and, currently,...
The rise of connected TV has introduced a new era of opportunity for advertisers, marrying the precision of digital targeting with the immersive power of television. Technological innovation has enabled the delivery of hyperrelevant, personalized video content to specific audiences, promising better engagement, higher ROI, and more meaningful consumer connections. However, this promise remains largely...
Not only do beluga whales have Einstein-level IQs, but at least one of the Arctic-dwelling creatures has been blessed with the gift of speech. That's according to a comedic 30-second teaser from NerdWallet for its first Super Bowl commercial. The video, launching today during the NFL Conference Championship games, plays fast and loose with the...
Paramount is setting itself up for a big win in the AFC Championship game. Today, the company announced that, for the first time, it's bringing live, shoppable ads to Sunday's NFL playoff matchup between the Buffalo Bills and the Kansas City Chiefs. To do so, the company is promoting its CBS Sports HQ digital storefront,...
Veteran meteorologist Bill Martin is retiring from Oakland Fox owned station KTVU after 33 years. Martin started working at KTVU in 1992 as the weekend meteorologist. "Over the years, he has become a trusted voice during the Bay Area's most critical weather events. From his early coverage of the Oakland Hills fires to the San...
Prebiotic soda brand Poppi has confirmed that it will return to the Super Bowl this year, after advertising for the first time during last year's game. Poppi declined to share further details about the creative. Its 2024 Super Bowl ad, titled "The Future of Soda Is Now," included a 60-second spot created by agency Virtue...
Following the 75-day extension for a possible TikTok ban in the U.S., Instagram is aggressively courting top creators. Over the past couple of weeks, Instagram has rolled out a flurry of updates aimed at creators. Instagram's short-form Reel videos now last up to three minutes, a revamped profile layout looks similar to TikTok's 4:5 ratio,...
Top of the Ticker: After five years anchoring the CBS Evening News, Norah O'Donnell opened the Eye Network newscast for one last time on Thursday. "This has been an honor of a lifetime to anchor this legacy broadcast," she said toward the end of the program, adding: "From the bottom of my heart, thank you...
Meta has added a new topic to the list of its recent right-leaning actions, as several providers of abortion pills experienced issues that have been intensifying over the past two weeks, according to The New York Times. Posts from two of those companies were blocked, blurred, or removed on Facebook and Instagram, while several abortion...
You've come a long way, Sundance. Forty years ago, in 1985, Robert Redford's Sundance Institute assumed control of the fiercely independent U.S. Film Festival held in the Utah ski town of Park City. Over the ensuing four decades, the annual event--officially rebranded as the Sundance Film Festival in 1991--has become the launching pad for filmmakers,...
