President-elect Donald Trump, who takes office the day after the law banning TikTok in the U.S. goes into effect, is reportedly mulling an executive order that would stay the ban by 60 days or 90 days to allow time for negotiating a sale of the application by Chinese parent company ByteDance, or some other alternative....
Website building and hosting platform Squarespace is gearing up for Big Game appearance No. 11 with its release of the trailer for "A Tale as Old as Websites." The company plans to run a 30-second ad between the first and second quarters of Super Bowl 59. It has been developed by its in-house creative team....
Programmatic adtech platform The Trade Desk took a rare walk down the merger and acquisition path, announcing an agreement Wednesday to acquire digital ad data provider Sincera. The transaction marks just the second publicly-announced acquisition for The Trade Desk, which scooped up identity resolution technology provider AdBrain in October 2017. "In recent years, the digital...
Meta CEO Mark Zuckerberg said in a note to employees Wednesday, seen by Bloomberg, that the company plans to cut approximately 5% of its workforce via performance-based terminations. The parent company of Facebook and Instagram reported about 72,000 employees as of the end of last September in its third-quarter earnings call, so the cuts could...
Despite adding support for video in January 2022, Substack is generally perceived as a platform for podcasts and text. The impending ban of TikTok in the U.S. on Jan. 19 may cause that to change. Starting Tuesday, live video was made available to all publishers on Substack, providing a potential alternative for creators monetizing their...
Dentsu Americas CEO Michael Komasinski is leaving the agency immediately, the holding company revealed on Tuesday. Later that morning, Criteo revealed that Komasinski will join the ad tech firm as CEO, effective Feb. 15. Giulio Malegori will serve as chairman and acting CEO while continuing in his role as executive vice president and global chief...
The wildfires that started in Los Angeles County on Jan. 7 continue to wreak havoc in the region, causing loss of life and property, along with mass evacuations and disruptions to people's everyday lives. ADWEEK has been covering the response to the crisis by ad agencies, brands, and reporters. Below is a list of organizations...
Telecommunications giant T-Mobile is boosting the signal of its digital out-of-home efforts with its acquisition Monday of DOOH technology solutions provider Vistar Media in a $600 million cash deal. While T-Mobile is primarily known as a wireless carrier, it has been building up its advertising offerings for quite some time, including its 2022 acquisition of...
The latest corporation to slash DEI initiatives is a big one--Amazon, the second-largest private employer in the U.S. The ecommerce giant quietly notified employees in a Dec. 16 memo from vice president of inclusive experiences and technology Candi Castleberry, obtained by Bloomberg, that it was "winding down outdated programs and materials" and "focusing on programs...
Add another company to the growing list of those scaling back or scrapping their diversity, equity, and inclusion efforts, and it's a big one: Meta. Vice president of people Janelle Gale sent a memo over the company's Workplace internal communications forum, as first reported by Axios. According to Gale's post, Meta will no longer have...
After three years of leading NBCUniversal's Peacock streaming platform, Kelly Campbell is stepping away from her role as president. Puck was the first to report on Campbell's departure this week, and NBCU has now confirmed the move. The company shared an internal note from Campbell with ADWEEK, in which the outgoing president wrote, "As the...
The average age of people paying attention to Supreme Court proceedings may never be younger than it will likely be today (Friday) when the next steps toward determining the fate of TikTok will be taken. As part of the Protecting Americans From Foreign Adversary Controlled Applications Act, which was passed by Congress in April, the...
JCPenney and SPARC Group joined forces to form Catalyst Brands, a new combination of iconic retail brands uniting Aeropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica with JCPenney and its exclusive private brands, which include Arizona, Liz Claiborne, and Stafford. The new company also revealed that it sold off the U.S. operations of Reebok...
Airbnb is working with nonprofit 211 LA to provide free temporary housing to people who have been displaced from their homes or forced to evacuate due to the wildfires currently raging through Los Angeles County. The stays are funded by the property rental platform's nonprofit arm, Airbnb.org, with many hosts offering their homes free or...
Not even the pink aura of Barbie could save the top brass at Warner Bros. Motion Pictures from the effects of the pandemic and the Screen Actors Guild/American Federation of Television and Radio Artists and Writers Guild of America strikes, as the studio revealed a shuffle atop its executive ranks Wednesday. President of domestic distribution...
It's been a wild ride for Linda Yaccarino since leaving NBCUniversal in June 2023 to become CEO of X, and she discussed where that ride has taken her and where it might be headed during her keynote address at CES in Las Vegas on Tuesday. Here are five key topics she touched on in her...
Amazon Marketing Cloud is adding a dash of generative artificial intelligence to its platform, in the form of a new feature, introduced at CES in Las Vegas Wednesday, that lets advertisers submit structured query language (SQL) queries to build and target audiences. The new capability, slated for availability to all Amazon Marketing Cloud advertisers in...
Amazon Ads revealed at CES in Las Vegas that brands using its data clean room, Amazon Marketing Cloud, can now query up to five years of purchase signals from the ecommerce giant for measurement use cases. Amazon Marketing Cloud is Amazon's privacy-safe, cloud-based clean room that advertisers use to plan and measure ads. Previously, Amazon...
In a move seen by some as an olive branch to President-elect Donald Trump, Meta said Tuesday that it will scrap the third-party fact-checking program that has been in place since 2016 in the U.S. in favor of a Community Notes initiative, resembling that used on X (formerly Twitter). Joel Kaplan--who was promoted to chief...
Disney went live at CES in Las Vegas, unveiling an ad certification for live entertainment and sports, as well as biddable deals for the latter via its ad server. The first demand-side platforms to earn the new certification from Disney are Google Display & Video 360, The Trade Desk, and Yahoo DSP, while Magnite is...
