Want to Cut Emissions From Your Ad Campaign? Try Old-Fashioned Billboards
3 December 2024 at 03:00
Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats. Cedara's research found that billboards and other traditional OOH ads were 188% more efficient that programmatic display ads, 246% more efficient...