Let the games begin! When Squid Game returns to Netflix on Dec. 26, its tentacles are guaranteed to grasp hold of the global pop culture conversation. A new campaign from the streamer and WhatsApp hopes to make the messaging platform the forum of choice for the South Korean show's international fanbase. The campaign includes two...
The year is ending, so it's time to go back down the witches' road and bring you the can't-miss TV of 2024. ADWEEK's "best of" TV and streaming list is a little different from others. Though plenty of lists will include the usual prestige players, we're changing things up and bringing you the shows from...
The TV ad market space is continuing to change at a rapid pace. From lower costs driven by shifting supply and demand dynamics, a multi-currency marketplace, and cross-platform viewing, there were a lot of trends that dominated the TV ad market. Free ad-supported tiers continued to grow, while live sports programming soared. ADWEEK asked 13...
It's a tale as old as (Christmas) time: A big city single gal spends the holidays in a snowy small town where she makes a love connection with a local single guy. That storyline is the hallmark of the Hallmark Channel's holiday movie empire--and it's about to become the premise of one of the network's...
Netflix really wants you to know that Squid Game's second season is coming, and it's doing so by giving the green light to a massive marketing push. The Korean drama series is Netflix's most-watched show ever, and the sophomore season of is one of the year's most-anticipated shows. The series is already nominated for a...
Moana 2 has already hit $600 million at the global box office, and no one knows how far it'll go. But before the film was breaking revenue records and joining Inside Out 2 to add to Disney/Pixar's 2024 box office wins, Disney's marketing was setting it up to make a big splash. The project started...
ADWEEK previously reported that the streaming war was entering its messy era--and 2024 did not disappoint. This year saw Prime Video's ad inventory shake up the TV upfront, streamers push further into sports--or try to in the case of Disney, Warner Bros. Discovery, and Fox's joint venture, Venu--and free, ad-supported streamers such as Tubi continue...
If you want to know who received an early look at Squid Game's highly-anticipated sophomore season, it sure seems like streaming giant Netflix gave the green light to Golden Globes voters... and the red light to everyone else. When the nominations for the award show's 82nd edition were unveiled on Monday morning, Season 2 of...
When sports-first streamer Fubo closed its 2024-25 upfront season, revenue from upfront commitments was up over 40% compared to the previous year, which is an all-time high, according to the company. The platform saw the most growth across advertisers from automotive, pharmaceutical, and consumer packaged goods categories. According to Fubo, 40% of advertisers that made...
How do you watch TV? Also, why are you doing it in the bathroom? Those are some of the questions Peacock explores in its new brand campaign, "Watch However, Watch Whyever." According to Peacock, its new set of ads acts as a playful riff on familiar viewing habits. One spot pokes fun at the infamous...
Signing Off: ABC News senior executive producer Marc Burstein is retiring from the network after a career that spanned over four decades. Burstein led the special events unit, which covered such significant stories as the 9/11 terror attacks as well as the just-concluded 2024 presidential election. "After producing literally thousands of special reports and countless...
Fox News primetime host Sean Hannity introduced a new long-form monthly interview series on Tuesday--aptly titled Sean--on the streaming service Fox Nation. The interview series captures candid conversations with guests from sports, entertainment, and politics, diving deep into their lives, passions, and perspectives. It will also provide behind-the-scenes stories and unfiltered discussions about the moments...
It's been a busy year for Disney Advertising and the company's streaming platforms. In 2024, Disney saw 40% of its total upfront dollars earmarked for streaming and digital offerings, and it has taken steps throughout the year to bolster that side of the business, including now working with nearly 40 demand-side platforms, making investments in...
Netflix is announcing massive streaming numbers for its Jake Paul and Mike Tyson fight from over the weekend. However, the streaming service also suffered a technical knockout thanks to buffering and crash issues, and it's raised questions among viewers and advertisers as the company's two exclusive NFL Christmas games loom. The streaming giant has a...
