The National Football League (NFL) and creative partner 72andSunny are teaming up again for the league's Super Bowl 59 ad. The NFL didn't provide details about the spot. 72andSunny has produced the League's Super Bowl ads since 2019. The agency has also played a key role in its "helmets off" marketing strategy, which reveals player...

PepsiCo brand Mountain Dew will return to the Super Bowl for the second year in a row. The soft drink brand is no stranger to the Big Game, as this marks Mountain Dew's seventh time as an advertiser. While no details of the spot have been shared yet, the brand said in a statement that...

The money experts NerdWallet--who have built a brand synonymous with penny pinching--see the pricey Super Bowl as a good investment, today announcing their first Big Game ad. NerdWallet plans to run a 30-second commercial, from agency of record Deutsch, during the third quarter. Fox has already sold out its inventory for the marquee event, pulling...

Returning to the Super Bowl after more than a decade, General Mills is showcasing one of its top snack brands in the Big Game: Totino's Pizza Rolls. The spot aims to remind fans that Totino's Pizza Rolls are the perfect value-priced game day snack. "Totino's Pizza Rolls has been an iconic brand for decades, bringing...

A Super Bowl spread is only as good as the cracker holding it. Ritz crackers is entering the Super Bowl advertiser lineup for the first time this year, with a 30-second spot by The Martin Agency, director Jake Szymanski (Funny or Die, Mike and Dave Need Wedding Dates), and production companies Gifted Youth and PXP....