At this point, many stories have been written about Spotify's bid to steal a piece of the video podcasting pie away from YouTube, as well as podcast star Alex Cooper's subsequent move to make her video content only available on YouTube. It's clear that online video is the next battleground. Few have truly reckoned with...
Podcasts have long been a popular news and information source, and the various news networks--along with podcast companies like Wondery--have been steadily building their catalogues to meet the growing demand. However, a shift has emerged in the industry: Listeners also want to watch what they're listening to, which has resulted in podcasts transitioning from an...
For years, right-wing political commentator Ben Shapiro has read out the standard 60-second host-read ad, plugging sponsors with the same no-frills efficiency on his podcast. But this year, his audience will hear something new: real-time answers verifying claims thanks to AI search engine, Perplexity. This isn't your typical ad placement. Instead of a scripted endorsement,...
Radio and digital audio business SiriusXM named executive Scott Walker as its new chief advertising revenue officer this week, where he will replace John Trimble, who is retiring after 16 years with the company. Walker joined the digital streaming platform Pandora in 2008, which was acquired by SiriusXM in 2019 for $3.5 billion. Before his...
Qsic, a company that powers in-store audio ads for retailers, has raised $25 million in a Series B funding round, ADWEEK can exclusively reveal. The round was led by tech investment firm Hedosophia. Founded in Australia in 2012, Qsic established a U.S. headquarters in 2019 and has seen a spike in interest alongside the ballooning...
The sports media company Overtime plans to expand its slate of athlete talk shows in the coming months, growing its current roster of four series to as many as 10, according to chief executive Dan Porter. "By September, we will most likely double the size of the network and invest millions of dollars in this,"...
Despite adding support for video in January 2022, Substack is generally perceived as a platform for podcasts and text. The impending ban of TikTok in the U.S. on Jan. 19 may cause that to change. Starting Tuesday, live video was made available to all publishers on Substack, providing a potential alternative for creators monetizing their...
Today (Jan. 7), Stagwell Brand Performance Network announced it is partnering with independent audio media agency Ad Results Media (ARM). ARM has executed audio media strategy, creative, planning, and buying for brands like Molson Coors, BetterHelp, ZipRecruiter, and Liquid Death. The strategic collaboration will allow Stagwell's clients to expand its marketing across the audio creator...
Staying in Place: NewsNation's primetime anchor Chris Cuomo has agreed to a multi-year contract extension with the network. Cuomo joined NewsNation in 2020, and his eponymous 8 p.m. show is the network's top-rated program. "Chris is a one-of-a-kind talent whose unrivaled analysis and commentary has helped grow the audience at NewsNation and strengthen our brand,"...
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Jim Mollica, chief marketing officer at Bose. Jim shares his journey as Bose's first-ever CMO, exploring how he's transforming the brand's cultural presence through storytelling, innovation, and a music-centric ethos. Jim is shaping Bose's future by blending a...
One factor behind President-elect Donald Trump's victory in early November was his campaign's decision to bet on new media, such as podcasts, rather than rely on legacy networks and paid advertising. As 2024 comes to a close, podcasts themselves continue to pivot from an aural medium to a visual one, redefining the channel, expanding audiences,...
