Salesforce to Buy Informatica for $8B
The deal is expected to close in Salesforce’s fiscal year of 2027, subject to regulatory approval.
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Immersive and Personal: Marketers Share Where They Think Experiential Is Headed
With events like the 2026 FIFA World Cup and the Los Angeles 2028 Olympic Games on the horizon, experiential marketing opportunities abound for marketers, sponsors, and designers. Though the world […]
Jeremy Settle Named Director of Content for Tegna Florida
Settle has been the news director at Tegna's Buffalo, New York station WGRZ since 2022.
From Fear to Peace of Mind: Marketing Insights With Generac CMO Amanda Teder
Moving messaging from fear to peace of mind in the high-stakes world of energy solutions.
Snack Attack: Kellanova CMO Julie Bowerman Is Future-Proofing Pop-Parts and Pringles
How Kellanova is leveraging data, creativity, and cultural speed to lead the future of snacking.
Former Fox Houston Anchor José Griñán Dies at 72
Griñán started working at Houston Fox owned station Fox 26 in 1993.
Veteran WGAL Reporter Ed Weinstock to Retire After Nearly 40 Years with the Station
He joined the station in 1986.
Ad Agency Employees Wary of Industry Consolidation
Many worry ongoing M&A activity will negatively affect jobs and clients.
Here’s How Capri-Sun Made a Lilo & Stitch Cameo
Capri-Sun is a Lilo & Stitch in-movie integration, but not a promotional partner.
Overdrive Fights Stigma to Make Partying Safer
Overdrive, the latest venture from the team behind Starface, has faced an uphill journey since launching its drug testing kits.
As Agencies Move Behind the Scenes in Cannes, Sport Beach Continues to Flex
As economic pressures push many holding companies to scale back at Cannes Lions, Stagwell is doubling down on its high-profile Sport Beach activation.
NBA Playoffs Take It to the House for Global Fan Fests
NBA posts up in Mexico City, Mumbai, Calgary, and São Paulo as it scores a growing international following.
Cannes Lions Introduces Safe Zones Staffed by Trained Professionals
Their introduction follows several women speaking out about their experiences of sexual harassment and assault at the 2024 event.
Not All AI Is for Profit. Meet Google’s Civic Tech Experiment.
The think tank develops research and tech tools to support free expression, digital safety, and access to information for all.
Fox and IndyCar Put Faces to Indianapolis 500 With Help From Macy’s and Letterman
Fox and IndyCar put faces to Indianapolis 500 with Macy's, Letterman, and a sprawling campaign.
How the Lilo & Stitch Marketing Team Avoided an Ugly Sonic Glitch
Disney's marketing had live-action Stitch cause real world mayhem at the Super Bowl and in movie theaters.
Fox Television Stations One Hour Special Examines the 5 Years After George Floyd
The special will air on Sunday, May 25 across all Fox Television Station primary streams
EXCLUSIVE: IPG Mediabrands Lays Off Dozens as Analytics Roles Move Offshore
IPG Mediabrands reporredly laid off 35–40 analysts this week without warning, as it offshores junior roles and asks departing staff to train their replacements.
Here’s How News Networks Will Cover the 5th Anniversary of George Floyd’s Death
News networks are heading to Minneapolis to mark the tragic occasion.
WTNH Weekend Morning Anchor Sarah Cody Leaving Local TV
Cody has worked at the Hartford, Connecticut ABC affiliate since 2017.
