Publicis Groupe has acquired data company Lotame, announcing on Thursday plans to integrate the business into its data powerhouse Epsilon. Publicis chief executive (CEO) Arthur Sadoun told ADWEEK the purchase will allow the holding group to reach 91% of adult internet users globally to deliver "personalized messaging at scale." Founded in 2006, Lotame collects, organizes,...
Cloud giant Snowflake has agreed to acquire Datavolo, a data pipeline management company, for an undisclosed sum. Snowflake unveiled the deal at the close of the market bell on Wednesday, when it also announced its Q3 2025 earnings. The purchase hasn’t yet closed, and it’s subject to customary closing conditions, Snowflake noted in a release. […]
