Sunbeam Signs Multi-Year Deal with Nielsen
19 December 2024 at 06:23
Nielsen and Sunbeam Television have announced a multi-year deal for Local TV measurement for Sunbeam's Boston and Miami stations WHDH and WSVN. The expanded agreement also includes Nielsen's Local Over the Top (OTT) measurement, which captures incremental impressions to Local TV and reports them with comparable metrics. "We are pleased with our Nielsen renewal agreement...