❌

Reading view

There are new articles available, click to refresh the page.

Tuesday, March 4 Evening Cable News Ratings: Donald Trump Joint Address Coverage Lifts All 3 Networks

Fox News saw over 10 million total viewers during President Donald Trump's joint address to Congress. Meanwhile, MSNBC saw an increase in viewership after the address, adding nearly half a million total viewers between 11 and 11:15 p.m. ET, which included the start of the Democratic response. CNN's total viewer audience fell just short of...

Revolving Door Roundup: Chris Cillizza Joins NewsNation

NewsNation Addition: Chris Cillizza is coming aboard NewsNation as a contributor. The former CNN political commentator and editor-at-large made his network debut on Wednesday's edition of On Balance with Leland Vittert. Cillizza was most recently a political contributor at Scripps News and previously was known for The Point with Chris Cillizza newsletter and podcast during...

David’s Bridal Elevates Marketing Vet Kelly Cook to CEO

David's Bridal has elevated marketing leader Kelly Cook to chief executive officer (CEO). Cook made the announcement yesterday on her LinkedIn page. "Today marks a significant milestone for both David's Bridal and my career!" she wrote. "I am honored to share that I will be stepping into the role of CEO at David's Bridal during...

Is the Hyper-Growth of Retail Media in Violation of Robinson–Patman?

Anyone familiar with the world of retail understands that change is constant. In today's commerce landscape, the Robinson-Patman Act (RPA), also known as the Anti-Price Discrimination Act, has been largely dormant--private enforcement has been limited, and the government has not pursued an RPA case since 2000. However, this may soon change: Several FTC commissioners have...

Why Alexis Ohanian and Alex Morgan Back Media Distribution Platform ScorePlay

With player and team content increasingly comprising some of the best sports marketing options that leagues and their brand partners can ask for, media platform ScorePlay is courting as many teammates as it can get. ScorePlay is an AI-powered platform that automatically tags and organizes content, making it easier to send to media partners for...

Nexstar Wants Female Erie Anchor’s Lawsuit Thrown Out, Said Salary Difference Was β€˜Legitimate’

Last month, Jennifer Mobilia sued Nexstar owned Erie station WJET claiming she was paid less than her male counterparts. Parent company Nexstar Media Inc., denies the claim and wants a judge to dismiss the discrimination lawsuit. "At all times," according to a legal answer Nexstar filed in court, the company's employment decisions concerning Mobilia "were...

Megan Barron Joins NVE Experience Agency As First Chief Operating Officer

NVE Experience Agency named Megan Barron chief operating officer, a new role at the experiential agency which also encompasses leading innovation. Barron joins from Interpublic Group-owned agency Jack Morton Worldwide, where she spent 9 years, most recently as svp and GM of its West Coast operations and innovation lead for the U.S. While there, she...

Inside Publicis Groupe’s Surprise Acquisition of ID Business Lotame

Publicis Groupe has acquired data company Lotame, announcing on Thursday plans to integrate the business into its data powerhouse Epsilon. Publicis chief executive (CEO) Arthur Sadoun told ADWEEK the purchase will allow the holding group to reach 91% of adult internet users globally to deliver "personalized messaging at scale." Founded in 2006, Lotame collects, organizes,...

Politico’s AI Tool Transforms Paywalled Content Into Policy Reports

Political news publisher Politico unveiled a new artificial intelligence tool on Monday, the Policy Intelligence Assistant, that lets Politico Pro subscribers instantly generate detailed policy reports using data pulled exclusively from Politico reporting and analysis. "While there are a lot of AI chatbots out there, this is not that," said Rachel Loeffler, executive vice president...

Yes, Retailers Can Get Value From Audience Extension Ad Buys

Retail media revenues are existential for retailers. Without profits from ad sales, retailers cannot competitively price their goods on the shelf. This harsh reality has fueled explosion in both the number of retail media networks and their expectations for ad sales growth. Retailers essentially have two avenues for driving ad revenue. The first is owned...

4 Burning Questions as Google Urges Trump DOJ to Drop Breakup Push

Google has been pushing back on its ruling as a search monopoly, making its case directly to the Trump administration, arguing that a forced sale of Chrome--one of the Justice Department's most disruptive proposed remedies--poses national security risks, Bloomberg first reported. A Google spokesperson told ADWEKK, "We routinely meet with regulators, including with the DOJ,...

Donald Trump’s Joint Address to Congress Draws 36.6 Million Viewers

President Donald Trump's joint address to Congress was seen by 36.6 million people, according to final figures from Nielsen Media Research. The address aired on Tuesday night from approximately 9:15 to 11:00 p.m. and was seen across 15 networks. Peak viewership occurred between 9:45 to 10:00 p.m. when an average of 37.9 million viewers tuned...

Former WNBC Anchor Tom Llamas Named Anchor of NBC Nightly News

Tom Llamas has been named the next anchor and managing editor of NBC Nightly News, beginning this summer. He takes over for Lester Holt. Llamas will also continue anchoring Top Story with Tom Llamas on NBC News NOW each weeknight. "Tom has the winning combination of journalistic excellence, passionate storytelling and unyielding integrity--all characteristics that...

Here’s What Execs at Best Buy, Walmart, and Others Are Saying as They Brace for Tariffs

As President Donald Trump's promised tariffs on China, Mexico, and Canada become a reality, brands are anticipating that they will charge higher prices to pay for the trade war. Public company CEOs are getting prodded for answers from investors about the impact of tariffs on their businesses. ADWEEK pulled together recent earnings reports and news...

❌