In the chief marketing officer (CMO) community, 2024 was another year of big exits and new hires. No doubt 2025 will bring more of the same. However, for those already comfortably seated at some of the world's biggest, most influential, and buzziest brands, the next 12 months will be a time for innovation and adaptation....
By design, filing taxes is painful. So much so that 56% of Americans dread doing it and 26% say they hate it, per Pew Research. TurboTax has built its business around this collective grumble, making it easier for people to submit to the IRS in a few clicks. Now, before the April 2025 tax filing...
The year is ending, so it's time to go back down the witches' road and bring you the can't-miss TV of 2024. ADWEEK's "best of" TV and streaming list is a little different from others. Though plenty of lists will include the usual prestige players, we're changing things up and bringing you the shows from...
In 2024, chief marketing officers (CMOs) wore many hats as their remit continued to evolve. For some, this expanded scope laddered up to a promotion to the corner office. Over the last 12 months, senior marketers including Starbucks' Brady Brewer and GE's Linda Boff have made the leap from CMO to chief executive officer (CEO)....
WPP boss Mark Read has described Omnicom Group's acquisition of Interpublic Group (IPG) as a "moment of opportunity" for the U.K.-based ad network, urging employees to keep delivering for clients "without distractions." "Clients will not have missed the fact that, in the last week or two, several of our competitors have spent a lot of...
Havas is now officially an independent, publicly traded business following a successful spin-off from parent company Vivendi. On Monday (Dec. 16), the agency network debuted on the Euronext Amsterdam exchange with a valuation of $2.6 billion (EUR2.5 billion). Havas has been under Vivendi's management since its acquisition in 2017, operating alongside sister companies including French...
Scoops Ahoy's "U.S.S. Butterscotch" flavor chills in a Walmart freezer. Puma's website sells Squid Game uniforms. In New York City, Queen Charlotte leads a grand regency ball. No, you haven't entered the Upside Down: Netflix's IPs are everywhere--and it's not a happy coincidence. The streamer is gearing up to give Disney and Universal a run...
Publicis Groupe chief executive (CEO) Arthur Sadoun has addressed Omnicom Group's acquisition of Interpublic Group (IPG) in a video memo circulated to its 107,000-plus employees. In his speech, Sadoun cautioned staff not to get too comfortable being the world's biggest holding group by revenues and predicted the deal would be "positive for the industry at...
If Omnicom's acquisition of Interpublic (IPG) goes as planned, the 'big six' holding companies will become the 'big five' before 2025 is done. Through its reported $13.25 billion acquisition of its rival, Omnicom will now be the dominant network in the U.S., competing with French powerhouses Publicis Groupe and Havas, U.K.-based WPP, and Japan's Dentsu...
After less than 24 hours of rumors, reports, and speculation, Omnicom has confirmed its acquisition of Interpublic Group. Expected to close in the second half of 2025, the deal has the potential to upend the ad industry by creating a holding company behemoth that could take on the dominance of WPP and Publicis Groupe. First,...
Omnicom Group has confirmed a takeover of rival holding company Interpublic Group (IPG). The mega-merger between the two New York-listed businesses will create the world's largest advertising group. John Wren, chair and chief executive (CEO) of Omnicom, said in a statement the deal would combine "highly complementary data and technology platforms" to drive growth for...
The new year trend predictions have already started rolling in. Pantone has crowned "Mocha Mousse" (a warm, mellow brown) as its Color of the Year, Goldman Sachs has forecast "solid" global economic growth in 2025, and the chances of an Oscar Best Picture nomination look high for Wicked and Emilia Perez. What else will be...
Bumble's chief marketing officer (CMO), Selby Drummond, is leaving after four years with the dating app. The business confirmed she will exit in January to pursue an external opportunity. It did not state how her role would be replaced. Drummond joined Bumble in 2020 and served as its chief brand officer before taking on the...
This article was originally published in May 2024, and has since been updated with new information The first billboard ads date back to 1835 when Jared Bell debuted 50-foot-high placards to advertise the Barnum & Bailey Circus in New York. After nearly two centuries, giant posters remain popular among marketers, and as 2024 has shown...
From business tariffs to regulatory overhauls and anti-immigration policies, the cloud of Donald Trump's second presidency looms large over U.S. and global businesses. One department has already been weathering a public storm under atmospheric pressure from conservative activists: corporate diversity, equity, and inclusion (DEI). At Adcolor's annual conference in Los Angeles last month, members of...
Budweiser and Michelob Ultra are set to take a starring role at the 2025 Club World Cup, as FIFA and Anheuser-Busch InBev (AB InBev) expand their almost 40-year partnership to include sponsorship of the new tournament. Scheduled for June 2025 ahead of the 2026 FIFA World Cup, of which AB InBev is also a partner,...
Tax, accounting, financial, and mailer software provider Intuit has picked Thomas Ranese to fill its CMO role, ADWEEK has learned. ADWEEK understands his remit will include marketing, corporate communications, and sponsorship. Intuit confirmed the appointment but didn't comment further. Ranese most recently served in a contract role as CMO advisor for global investment firm KKR....
Ally Financial is reviving its "Banksgiving" campaign, in which its call center associates hand out no-strings-attached funds to customers to help them overcome personal financial challenges. The Thankgiving initiative was originally launched in 2018. It quickly went viral with a moving video that showed the bank's employees granting customers' wishes. The push ran again in...
When you think of luxury, British-founded car marque Jaguar, what is the first image that springs to mind? Perhaps it's the brand's growling cat emblem. Maybe it's Ben Kingsley's starring role in its "Good to Be Bad" F-Type campaign. What about an Avant Garde-style film showcasing a diverse cohort of models in luminous outfits set...
