2024 saw some major chief marketing officer (CMO) moves. While brands including Starbucks and The Knot Worldwide promoted former marketers to the chief executive officer (CEO) office, others like Gap and Adobe finally filled their vacant CMO positions. Other advertisers such as Dove and Major League Baseball (MLB) saw long-time marketing bosses exit, where OpenAI...
The past year has been filled with announcements about new smart glasses from companies big and small. Donβt expect the deluge to let up anytime soon.
From Deadpool & Wolverine, Dune: Part Two, Wicked, Abigail, Twisters, and beyondβhere are our favorite sci-fi, fantasy, and horror movie moments of the year.
From one familyβs brush with a serial killer to a look at queer history through images, these were WIREDβs favorite photography books of the last year.
In 2024, chief marketing officers (CMOs) wore many hats as their remit continued to evolve. For some, this expanded scope laddered up to a promotion to the corner office. Over the last 12 months, senior marketers including Starbucks' Brady Brewer and GE's Linda Boff have made the leap from CMO to chief executive officer (CEO)....
The adtech industry made strides in 2024. Companies beyond the sell-side, like Coca-Cola, got excited about curation. M&A started to get a bit more strategic. Google shared a tad more about its post-cookie plans. And bad actors using techniques like ID bridging were shown the light. But it's not all upside. This year also brought...
For better or worse, people had a lot of feelings about advertising this year. Thanks to social media, advertisers can no longer launch their campaigns into a void, hoping their marketing investment later pays off in increased sales. Advertising is now a two-way street, and brands must be prepared at all times for consumer feedback....
Agencies have their own unique ways of celebrating the holidays. Some show off their creative flair with quirky cards and gifts, while others give back to their communities and causes they care about. Below, ADWEEK picks a few of our favorite festive give back initiatives among agencies that are celebrating the holidays this year by...
Over the past year, the media industry once again found itself reacting to new technologies, audience behaviors, and economic circumstances. From the growing influence of artificial intelligence to the algorithmic shifts of social media, the pace and scope of transformation has been dizzying. Meanwhile, financial hardships have led to widespread job losses and corporate restructuring,...
Caitlin Clark had an effect on women's sports in 2024, but investment at every level of the game will push it into the future. The growth of women's sports in the United States has continued its upward trajectory since the Title IX education amendment of 1972 prohibiting federally funded schools from discriminating based on sex....
The holidays is a time to give, whether that's a gift to a loved one or to a charitable effort. For agencies, in addition to being a nice gesture, a holiday card is another canvas to show off their wildest creative ideas to clients and the world. Many take their holiday ho ho hos to...
In 2024, creators took center stage for marketers. Brands began to view them as more than just attention-grabbers. Creators helped develop products, drum up social media buzz, and drive sales. Companies realized that the key to success with influencers is to genuinely trust the creator, allowing them to steer the collaboration in a way that...
Tensions have been flaring between publishers and AI companies over content usage in 2024, but some AI-backed startups have emerged to help reconcile these conflicts. From helping publishers navigate AI integration, set optimal prices for their content, and monetize more effectively when AI companies want to license their data, to striking deals with publishers and...
