Since the first NIL-driven March Madness in 2022, brands occasionally pull a whole bunch of college athletes onto their sports marketing team. In C4 Energy's case, the company has drafted 128 basketball players from every team in the men's and women's tournament to fill its March Madness name, image, and likeness (NIL) sponsorship roster and...
Google will "explore bringing ads into" its new AI Mode, the company told ADWEEK. AI Mode, rolled out in beta Wednesday, can conduct multiple searches at once to serve up in-depth, multi-step responses to complex user queries. While ads aren't yet available in AI Mode, Google said it will "leverage learnings" from ads products built...
Fox News saw over 10 million total viewers during President Donald Trump's joint address to Congress. Meanwhile, MSNBC saw an increase in viewership after the address, adding nearly half a million total viewers between 11 and 11:15 p.m. ET, which included the start of the Democratic response. CNN's total viewer audience fell just short of...
NewsNation Addition: Chris Cillizza is coming aboard NewsNation as a contributor. The former CNN political commentator and editor-at-large made his network debut on Wednesday's edition of On Balance with Leland Vittert. Cillizza was most recently a political contributor at Scripps News and previously was known for The Point with Chris Cillizza newsletter and podcast during...
David's Bridal has elevated marketing leader Kelly Cook to chief executive officer (CEO). Cook made the announcement yesterday on her LinkedIn page. "Today marks a significant milestone for both David's Bridal and my career!" she wrote. "I am honored to share that I will be stepping into the role of CEO at David's Bridal during...
Longtime executive Duff Stewart will step down as chief executive (CEO) of GSD&M after 35 years at the agency, handing the reins to president Lee Newman, ADWEEK can exclusively share. Stewart will transition into a chairman role at the Austin, TX-based full-service agency, which is owned by Omnicom Group. Stewart has spent most of his...
Anyone familiar with the world of retail understands that change is constant. In today's commerce landscape, the Robinson-Patman Act (RPA), also known as the Anti-Price Discrimination Act, has been largely dormant--private enforcement has been limited, and the government has not pursued an RPA case since 2000. However, this may soon change: Several FTC commissioners have...
Though CTV is gaining recognition for driving brand growth and sales, many marketers still see it as an incremental performance marketing tool, according to a new report from Samsung Ads. In the report, titled "Ahead of the Curve: Leveraging CTV to Achieve Reach & Deliver Performance," Samsung Ads spoke with brand and agency experts to...
With player and team content increasingly comprising some of the best sports marketing options that leagues and their brand partners can ask for, media platform ScorePlay is courting as many teammates as it can get. ScorePlay is an AI-powered platform that automatically tags and organizes content, making it easier to send to media partners for...
Last month, Jennifer Mobilia sued Nexstar owned Erie station WJET claiming she was paid less than her male counterparts. Parent company Nexstar Media Inc., denies the claim and wants a judge to dismiss the discrimination lawsuit. "At all times," according to a legal answer Nexstar filed in court, the company's employment decisions concerning Mobilia "were...
KENS San Antonio anchor Clarke Finney Romo suffered a hypoxic brain injury more than a year ago. In January 2024, she told viewers her injury meant that she had to "relearn everything." She recently updated her health status by posting about her progress on social media. "Hey everyone I just wanted to let you know...
Lili Zheng and Neil Fischer have joined NBC owned Philadelphia station WCAU as full-time, general assignment reporters. Zheng started on March 3 as a weekend reporter. Fischer has been working as a freelancer at the stations since August 2024, can be seen reporting weekend mornings and some weekdays. "We are pleased to have Lili and...
NVE Experience Agency named Megan Barron chief operating officer, a new role at the experiential agency which also encompasses leading innovation. Barron joins from Interpublic Group-owned agency Jack Morton Worldwide, where she spent 9 years, most recently as svp and GM of its West Coast operations and innovation lead for the U.S. While there, she...
Publicis Groupe has acquired data company Lotame, announcing on Thursday plans to integrate the business into its data powerhouse Epsilon. Publicis chief executive (CEO) Arthur Sadoun told ADWEEK the purchase will allow the holding group to reach 91% of adult internet users globally to deliver "personalized messaging at scale." Founded in 2006, Lotame collects, organizes,...
Political news publisher Politico unveiled a new artificial intelligence tool on Monday, the Policy Intelligence Assistant, that lets Politico Pro subscribers instantly generate detailed policy reports using data pulled exclusively from Politico reporting and analysis. "While there are a lot of AI chatbots out there, this is not that," said Rachel Loeffler, executive vice president...
Retail media revenues are existential for retailers. Without profits from ad sales, retailers cannot competitively price their goods on the shelf. This harsh reality has fueled explosion in both the number of retail media networks and their expectations for ad sales growth. Retailers essentially have two avenues for driving ad revenue. The first is owned...
As Fox's audience continues to grow, so does its ad sales team. On the coattails of Fox's recent viewership and revenue success, which includes everything from breaking the ad sales record for Super Bowl 59--the most-watched Super Bowl of all time--to the company recently seeing a 20% bump year over year in quarterly revenue, the...
Google has been pushing back on its ruling as a search monopoly, making its case directly to the Trump administration, arguing that a forced sale of Chrome--one of the Justice Department's most disruptive proposed remedies--poses national security risks, Bloomberg first reported. A Google spokesperson told ADWEKK, "We routinely meet with regulators, including with the DOJ,...
President Donald Trump's joint address to Congress was seen by 36.6 million people, according to final figures from Nielsen Media Research. The address aired on Tuesday night from approximately 9:15 to 11:00 p.m. and was seen across 15 networks. Peak viewership occurred between 9:45 to 10:00 p.m. when an average of 37.9 million viewers tuned...
Melvin Robert will join Los Angeles Nexstar owned station KTLA as entertainment anchor and reporter the week of March 17. Robert will fill the empty slot left by the late Sam Rubin, who died last May. Robert was most recently the senior correspondent and weekend co-host of EXTRA and anchor of Good Day LA for...
