The aspirations around experiential events have exploded in recent years. Activations used to be confined to physical spaces, and now entire worlds can be built in digital realms like Fortnite. And even physical events have reached ambitious new heights. Now in its sixth year, ADWEEK's 2024 Experiential Award winners know how to dazzle with interactive...

For Greg Hahn, co-founder and chief creative officer of Mischief @ No Fixed Address, the riskiest thing a brand can do is be "ignorable." Mischief's own brand of creativity has been hard to ignore the past few years. Producing brave work for clients, from Goldfish's "Chilean Sea Bass" rebrand to Coors Light's "Time Capsule" spot,...

The deal that Elizabeth Banks has with Archer Roose, a premium canned wine brand, isn't one of those superficial celebrity endorsements. As co-owner and chief creative officer, the Hollywood multi-hyphenate has embedded herself fully into the brand, both in real life and in a series of wacky ads over the past several years. By extension,...

In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton chats with Brad Feinberg, vp of media and consumer engagement for North America at Molson Coors. Brad shares how Molson Coors is leveraging AI, localized personalization, and innovative partnerships to drive engagement with a new generation of consumers. Marketing iconic...

Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci, CMO of Molson Coors, for an in-depth exploration of modern marketing leadership. In this dynamic conversation, Colucci shares her remarkable journey from innovation specialist to CMO, offering insights into building world-class marketing capabilities and driving business transformation. The 2024 Marketing Vanguard...

The internet has lost its collective mind--admittedly, it doesn't take much--over a Netflix rom-com called Hot Frosty, which makes this particular piece of silly-sappy entertainment ripe for parody. Enter the king of snark Ryan Reynolds, who's also a veteran advertising creative and a shameless promoter of his brand portfolio. Given the means, motive, and opportunity,...