Will Ferrell Belts Another Fleetwood Mac Tune in New PayPal Ad Adweek News By: Kathryn Lundstrom 18 April 2025 at 02:00 The comedian's musical number highlights multiple payment options.
βComplete AdX-Ad Manager Separation:β Hereβs What Ad Experts What From a Google Breakup Adweek News By: Kendra Barnett 17 April 2025 at 23:00 Adtech industry leaders want to see Google spin off parts of its adtech business or allow for greater integrations across the ecosystem.
Why Coachellaβs OOH Campaigns Have Such Lasting Appeal Adweek News By: Will Russo 17 April 2025 at 23:00 A cryptic ad with the right context can spark conversation faster than a paragraph of copy ever could.
Why Hacksβ Season 4 Marketing Campaign Is So (Jean) Smart Adweek News By: Saleah Blancaflor 17 April 2025 at 23:00 HBO and Warner Bros. Discovery are supporting Hacks with activations, partnerships, and plenty of Jean Smart
Hallmark Embraces Reality Programming, Immersive Experiences for Upfront Adweek News By: Saleah Blancaflor 17 April 2025 at 23:00 Hallmark looks to present all its offerings under a unified brand
Streaming Ratings, Week of March 17: Netflixβs Adolescence Jumps to No. 1 Adweek News By: mmwachiro 17 April 2025 at 11:32 Netflix took the top spots in the chart, with original drama series The Residence at No. 2.
Netflix Ditches Reporting on Subscribers Adweek News By: Bill Bradley 17 April 2025 at 09:39 Netflix also rolled out its in-house adtech platform for the US.
The Ad Council Appoints 17 New Members to Its Board of Directors Adweek News By: Audrey Kemp 17 April 2025 at 08:59 βCarla Hassan, chief marketing officer at JPMorgan Chase, has been elevated to vice chair of the nonprofitβs board.
Tariffs Impact Hyundai and Nissanβs Ad Plans, But Itβs Business As Usual for Kia Adweek News By: Cydney Lee 17 April 2025 at 08:50 On March 26, President Donald Trump announced a 25% tariff on imported automobiles and specific automobile parts. Now, with a potential reprieve in sight, brands including Hyundai and Nissan have [β¦]
Tuesday, April 15 Evening Cable News Ratings: A Closer Race at 9 PM Adweek News By: mmwachiro 17 April 2025 at 06:22 The Rachel Maddow Show is making slow, meaningful gains vs. Hannity.
Federal Court Finds Google Violated Antitrust Law in Adtech, Potentially Reshaping the Digital Advertising Industry Adweek News By: Trishla Ostwal 17 April 2025 at 06:02 The tech giant may be forced to divest some of its adtech.
Barbieland Down Under: Mattel Is Bringing Its Malibu Barbie CafΓ© to Australia Adweek News By: Kathryn Lundstrom 17 April 2025 at 04:16 Malibu Barbie CafΓ©, an immersive pop-up event that launched in New York and Chicago in the summer of 2023, is going international. The experiential cafΓ© is currently open in Austin, [β¦]
Heads Up, Marketers: That Jargon Habit Could Be Costing Your Brand Millions of Dollars Adweek News By: Robert Klara 17 April 2025 at 03:18 A new study calculates the wages of gibberish.
Aflac and WNBPA Team Up to Pay WNBA All-Stars What Theyβre Worth Adweek News By: Jason Notte 17 April 2025 at 02:00 Aflac and WNBPA team up to pay WNBA All-Stars by boosting prize money.
Roku, Adobe Partner on Secure Data Collaboration Platform Adweek News By: mmwachiro 17 April 2025 at 02:00 Advertisers gain improved insights into streaming behavior as a result of this collaboration.
AMS, VideoAmp Enter Strategic Adtech Collaboration Adweek News By: mmwachiro 17 April 2025 at 02:00 AMS clients can now strategically reach and measure custom audiences across the video landscape.
Precise TV Details How New Ad Tool for Reaching Younger Audiences Is Privacy-Safe Adweek News By: Bill Bradley 17 April 2025 at 02:00 Precise TV uses audience panels of parents and kids
Samsung Adsβ Optimal Reach Portfolio Now Available for Advertisers Adweek News By: mmwachiro 17 April 2025 at 01:30 A luxury automaker has already seen success using Optimal Reach.
US Digital Ad Spend Climbed to $259 Billion in 2024 Adweek News By: Paul Hiebert 17 April 2025 at 01:30 The total marks a 15% increase compared to 2023.
The 8 New Sports Leagues Worth Watching in 2025 Adweek News By: Jason Notte 16 April 2025 at 23:00 As media and brands hunt for fans, investors find new homes for soccer, basketball, rugby, and indoor golf.