After freeze-dried candy went viral on TikTok in 2024, the Mars brand created its own version called Skittles Pop’d, a complete 180 from its regular chewy Skittles.

The comedian's musical number highlights multiple payment options.

Adtech industry leaders want to see Google spin off parts of its adtech business or allow for greater integrations across the ecosystem.

A cryptic ad with the right context can spark conversation faster than a paragraph of copy ever could.

HBO and Warner Bros. Discovery are supporting Hacks with activations, partnerships, and plenty of Jean Smart

Hallmark looks to present all its offerings under a unified brand

Netflix took the top spots in the chart, with original drama series The Residence at No. 2.

Netflix also rolled out its in-house adtech platform for the US.

​Carla Hassan, chief marketing officer at JPMorgan Chase, has been elevated to vice chair of the nonprofit’s board.

On March 26, President Donald Trump announced a 25% tariff on imported automobiles and specific automobile parts. Now, with a potential reprieve in sight, brands including Hyundai and Nissan have […]

The Rachel Maddow Show is making slow, meaningful gains vs. Hannity.

The tech giant may be forced to divest some of its adtech.

Malibu Barbie Café, an immersive pop-up event that launched in New York and Chicago in the summer of 2023, is going international. The experiential café is currently open in Austin, […]

A new study calculates the wages of gibberish.

Aflac and WNBPA team up to pay WNBA All-Stars by boosting prize money.

Advertisers gain improved insights into streaming behavior as a result of this collaboration.

AMS clients can now strategically reach and measure custom audiences across the video landscape.

Precise TV uses audience panels of parents and kids

A luxury automaker has already seen success using Optimal Reach.

The total marks a 15% increase compared to 2023.