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Paramount Global Seeks to Dismiss Donald Trump’s $20 Billion Lawsuit

CBS News' parent company, Paramount Global, has filed a pair of motions seeking to dismiss President Donald Trump's $20 billion lawsuit against the news organization. The president filed the lawsuit in October 2024 accusing CBS News of aligning itself with "partisan and unlawful acts of election and voter interference." Trump was specifically referring to edits...

Ticker: Trey Yingst Honored at 1st Amendment Awards, Says β€œJournalists Are Not the Enemy”

Top of the Ticker: Fox News chief foreign correspondent Trey Yingst was honored at the Radio Television Digital News Association's 34th annual First Amendment Awards on Thursday night. In his acceptance speech, Yingst thanked the Palestinian journalists reporting on the situation in Gaza, calling them "brave," and adding: "[They have] risked, and often given their...

Hulu Turned Food Trucks and Comedy Shows Into Ads to Promote the Show Deli Boys

Hulu is a bringing a taste of Pakistani American culture and comedy to audiences. The streaming service premiered its new series, Deli Boys, this week. The half-hour show centers on a pair of Pakistani American brothers whose family owns a convenience store. When their magnate father unexpectedly dies, the two are forced to reckon with...

Coca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review

The Coca-Cola company has selected incumbent WPP and Publicis Groupe as finalists in a closed door review of its U.S. media business, a source with knowledge of the situation confirmed to ADWEEK. WPP has held the account since 2021, when it won The Coca-Cola Company's global business and launched a bespoke team called OpenX to...

Why Sensodyne Made a Branded Documentary for Hulu

Trips to the dentist can be stressful under the best of circumstances, whether you're a marathon man or a kid from Skid Row. But keeping regular dental appointments is a particularly big ask if you're among the 20% of the population who are sensory sensitive or neurodivergent. For those individuals, the lights, noises, and physical...

Watch the Ads That The Brutalist Director Brady Corbet Made to Get Paid

The Brutalist director Brady Corbet has made his advertising directorial debut with a trio of ads for Bloomberg Media. Fresh off his post-war epic, The Brutalist, winning three Oscars, Corbet directed "The Contextualist," the latest installment of Bloomberg Media's "Context Changes Everything" campaign created by agency Wieden+Kennedy New York. Corbet recently revealed on the "WTF...

How News Networks Are Embracing the Rise of Video Podcasts

Podcasts have long been a popular news and information source, and the various news networks--along with podcast companies like Wondery--have been steadily building their catalogues to meet the growing demand. However, a shift has emerged in the industry: Listeners also want to watch what they're listening to, which has resulted in podcasts transitioning from an...

Daily Wire Welcomes Perplexity to Advertise on The Ben Shapiro Show

For years, right-wing political commentator Ben Shapiro has read out the standard 60-second host-read ad, plugging sponsors with the same no-frills efficiency on his podcast. But this year, his audience will hear something new: real-time answers verifying claims thanks to AI search engine, Perplexity. This isn't your typical ad placement. Instead of a scripted endorsement,...

LiveRamp to Lay Off 5% of Workforce in Restructuring

Adtech firm LiveRamp will lay off 65 employees, representing approximately 5% of its full-time staff, the company confirmed in an SEC filing Thursday. "The restructuring," the company wrote, "is part of a broader strategic reprioritization to build a stronger, more profitable company by tightening our focus and simplifying and driving efficiency into our business processes."...

Wednesday, March 5 Cable Evening News Ratings: The Five Surpasses 5 Million Total Viewers

Fox News' The Five ascended to new heights on Wednesday evening as cable news' most-watched program broke crossed 5 million total viewers and 500,000 viewers in the Adults 25-54 demo. The Rachel Maddow Show continues to be MSNBC's most popular program in both measured categories, while an Anderson Cooper-less AC360 was the most-watched show on...

Democratic Senators Sound Alarm Over Musk’s Influence in Pushing Brands Back on XΒ 

As Elon Musk's influence in Washington, D.C., continues to grow, large brands have restarted or bumped up ad spend on X, and five Democratic senators expressed concern that this trend is no coincidence. Sens. Richard Blumenthal (Conn.), Cory Booker (N.J.), Adam Schiff (Calif.), Chris Van Hollen (Md.), and Elizabeth Warren (Mass.) sent a letter to...

How Wondery Is Evolving Its Video Podcast Strategy FAST

More and more people are watching video podcasts, and Wondery is evolving the way that they watch. In the wake of outlets like YouTube announcing massive podcast viewership to the tune of 1 billion monthly viewers for its content globally, Amazon-owned podcast and publisher network Wondery is revealing its strategy for moving the medium forward--as...

Liquid Death Makes a Pact to β€˜Murder Thirst’ at Philadelphia Eagles’ Home Stadium

Liquid Death, fresh off its first national Super Bowl ad, has signed a multi-year deal with this year's champions, the Philadelphia Eagles, to add the brand's iced teas to the concession lineup at the team's home stadium Lincoln Financial Field. The move comes as Liquid Death digs deeper into mainstream professional sports, via alliances and...

At SXSW 2025, Think Like a Trendspotter, Not a Marketer

South by Southwest is where tech, culture, and creativity collide--but it isn't a marketing conference. The real value for marketers isn't just in the panels, but also in observing the cultural trends, making unexpected connections, and experiencing firsthand how brands are trying to capture attention. With SXSW 2025 kicking off, here's a roadmap to getting...

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