Freed has been at TikTok for over three years, previously holding the position of global account lead.

It's also experimenting with long-form videos on the channel.

The app is pitching itself as an alternative to social media.

"The deal requires more work to ensure all necessary approvals are signed,” Trump said

President Donald Trump has extended the deadline for the TikTok ban by 75 days. Trump shared a post on Truth Social on Friday stating that he is signing an executive order to allow more time to finalize a deal. The announcement comes just one day before the ban was set to go into effect. “My […]

Opinions are roughly evenly split about the fate of the short-form video app.

AppLovin’s advertising algorithm could significantly grow TikTok’s business, said CEO Adam Foroughi.

During the first quarter of 2025, U.S. ad spend on TikTok declined among eight of the top 10 advertiser categories on the app compared to the same time in 2024.

Whether TikTok is sold or silenced, change is coming. Here’s what you can do to stay ahead.

Most level-headed marketers would agree the trend toward privacy is good for consumers, and for marketers, too. Why, then, do we feel so powerless and reactionary to these changes?

"It does not feel like these are serious bids for TikTok," said David Arslanian, managing director of Progress Partners.

The TikTok ban goes back into effect on April 5.

Amazon has submitted a bid to acquire all of TikTok, according to a new report from The New York Times. The last-minute bid comes as TikTok faces an April 5 deadline to shed its Chinese ownership or face a ban in the U.S. However, the parties involved in the deal talks do not appear to […]

The deadline for TikTok to sell is April 5.

This deal was a “fool’s errand from the beginning."

Americans’ support for a TikTok ban is declining, according to a study from the Pew Research Center. This survey of more than 5,000 U.S. adults found that just 34% of respondents supported banning the short form video app. When Pew ran a similar study in 2023, 50% of adults supported the TikTok ban. Over the […]

TikTok is reshuffling its leadership ranks as it navigates mounting uncertainty in the U.S.

Blake Chandlee, who overlooked ad sales and marketing at TikTok, will be leaving the company next month.

TikTok has until April to finalize a sale to a U.S.-based buyer, yet uncertainties about the future of the short-form video app remain. However, a new report has emerged, suggesting that Oracle is the leading candidate to serve as the cloud technology partner for managing TikTok in the U.S., according to The Information.  Sources including […]

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President Donald Trump says his administration is in talks with four different groups about the sale of TikTok, Reuters reports. When asked if there was going to soon be a deal on TikTok, Trump told reporters on Sunday, “it could.” He added, “We’re dealing with four different groups, and a lot of people want it […]

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