Nationwide has promoted Ann Bair to chief marketing officer (CMO) as longtime CMO Ramon Jones retires at the end of March after 25 years at the company. This is not Bair's first C-suite role at the insurance giant. The 20 year Nationwide vet most recently served as svp of financial services marketing. Before that, she...
Ad verification firm DoubleVerify is rolling out URL-level reporting for ad placements, a move that follows growing industry pressure for transparency after a damning report alleged that major brands' ads appeared alongside child sexual abuse material (CSAM). "Starting today," the company wrote in an email to clients and partners on Tuesday, "DV advertisers using Brand...
The shift (to streaming) is on. Last week, ESPN and Major League Baseball confirmed that they are set to part ways, ending a relationship that began back in 1990. Their current deal--which was set to pay the league $550 million per year for the likes of Sunday night MLB games, the Home Run Derby, and...
It's been 50 years since McDonald's rolled out its iconic Egg McMuffin nationwide. To mark the breakfast sandwich's anniversary, the fast-food giant has debuted a national campaign alongside special and new offerings. Wieden+Kennedy New York is behind the campaign to reach new generations with a passion for breakfast. The first spot depicts a man "running...
Joy Reid appeared on MSNBC one last time on Monday night to anchor the final broadcast of The Reidout. Earlier in the day, the network confirmed that Reid and her 7 p.m. ET newscast would no longer be part of MSNBC's schedule in a programming overhaul that affected weekday and weekend programming. Wearing a jacket...
Two New York holiday traditions, the Macy's Thanksgiving Day Parade and Macy's 4th of July Fireworks, will remain on NBC, Peacock, and Telemundo for the next 10 years following an agreement between the retailer and NBCUniversal. The 10-year pact covers broadcast and streaming rights to the two tentpole events, a special on the night before...
Sinclair has named general managers at two of its owned and/or operated local stations. Franco Gentile has been named vice president and general manager of CBS affiliate WKRC and WSTR in Cincinnati, Ohio while Tanya Winscott was named vp and gm of Fox affiliate KMPH and CW affiliate KFRE in Fresno, California. "Tanya's deep experience...
KY3 anchor Lisa Rose said she is retiring from the Springfield, Missouri NBC affiliate after 41 years. Her last day is scheduled for July 25. She joined the station in 1984 and anchors the KY3 News at Noon and KY3 News at 6, along with two weekly segments on KY3?s streaming channel. She also does...
Paola Morales and Ana Mafud will co-anchor Noticiero Telemundo Arizona for NBCUniversal Local's Telemundo Station Group's Telemundo 39 Phoenix (KTAZ) and Telemundo 40 Tucson (KHRR). The two will anchor weekdays at 4, 4:30 and 5 p.m. newscasts. Morales joined Noticiero Telemundo Arizona in 2015 as reporter based in Tucson before and promoted to news anchor...
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Randi Stipes, CMO of The Weather Company, who reveals how AI-driven weather intelligence is reshaping industries--from marketing and supply chains to aviation and defense. Weather is more than just a forecast--it's a powerful decision engine shaping what...
Today, Roku and software company Incrmntal announced they will be working together and integrating advanced measurement directly with Roku Ads Manager. According to the companies, this gives advertisers a clear view of CTV performance, unlocking real-time insights into the impact of their ad spending. Roku and Incrmntal noted that, in today's streaming landscape, conversions take...
After Technicolor Group began shuttering its storied production and visual effects (VFX) studios MPC and The Mill, sending shockwaves through the advertising and creative industries, The Mill's U.S. leaders announced a new venture in partnership with Dream Machine FX. The creative leadership from The Mill U.S. has formed Arc Creative, a business under the Dream...
The Daily Mail introduced its first paywall for its U.S. edition on Tuesday, marking a shift in its digital strategy as the general interest publisher seeks to diversify its revenue streams beyond advertising. DailyMail+ is part of a broader plan from the privately owned title to attract 1 million paying subscribers by 2029, according to...
The broligarchy is running the Greatest Hits of oppression, remixing the Separate But Equal playbook--this time with an even wider gap between the rich and the rest. Project 2025's dystopian fever dream will do everything in its power to gut public education and financially hog-tie students with predatory loans, keeping them drowned in debt, locked...
The new NBA All-Star format drew mixed reviews from both viewers and players, but sponsors still bought into Warner Bros. Discovery's vision for the weekend. According to Jon Diament, Warner Bros. Discovery's evp of advertising sales, the company sold out the entire weekend's ad inventory for NBA All-Star 2025 on TNT, truTV, TBS, Bleacher Report,...
What do the most senior execs in the C-suite actually think of chief marketing officers (CMOs)? It's complicated, according to fresh research from Gartner, shared exclusively with ADWEEK. The research firm interviewed 125 chief executives (CEOs) and chief financial officers (CFOs) to get the inside scoop on what's expected of CMOs and how they can...
When the Swedish apparel retailer signed up Karl Lagerfeld to design a limited-time collection in 2004, it raised hackles in haute couture circles. But after the entire Karl Lagerfeld x H&M collection sold out in a few hours, H&M never looked back. For the ensuing 20 years, it signed deals with a who's who of...
You can't keep a good owl down: Duolingo's owl mascot Duo, who met his demise on Feb. 11, has apparently survived his encounter with a Tesla Cybertruck after all. Duo was resurrected on the company's social channels Monday, with posts featuring a video of a person in a Duo mask and neon green suit busting...
Perplexity is moving beyond AI search and into the crowded web browser market. The $9 billion startup teased its new browser, Comet, on X, calling it an "agentic search" experience. It launched a signup list but offered few details on how the browser will stand out from competitors. Comet: A Browser for Agentic Search by...
WABC has moved into its new studios located in Hudson Yards in New York City after living out of the studios at 7 Lincoln Square on West 66th since June 1979. On Saturday, the morning weekend crew, along with chief meteorologist Lee Goldberg with a cameo by weeknight anchor Sade Baderinwa, talked about the olden...
