Verizon and Beyonce essentially won the Super Bowl in 2024 with an ad that included a mysterious teaser campaign and an album announcement. This year, however, the company opted out of the game because it was crazy in love with a different idea. Rather than compete against the noise of Super Bowl 59 ads, Verizon...
Former Dell and Indeed head marketer Paul D'Arcy has joined advertising solutions provider Moloco as chief marketing officer. D'Arcy had previously been CMO at Miro, a digital workspace collaboration tool, since September 2020. Prior to that, he spent nearly eight years as senior vice president and head of marketing at jobs platform Indeed, where he...
Top of the Ticker: ABC News' overnight and early morning programs, World News Now and Good Morning America First Look, have made the move to their new space at 7 Hudson Square, per NewsCast Studio. Both shows join The View in the recently-opened Robert A. Iger building, named after the head of Disney. The media...
Sports Illustrated has become Sports ReIllustrated ahead of the Super Bowl, in partnership with Dove as part of its ongoing "Body Confident Sport" program. Honor Dayagao' Smoke, a 10-year-old wrestler from the Tonawanda Reservation, is the cover star of the historic promo issue of the magazine, which will be available to subscribers as part of...
Meta CEO Mark Zuckerberg used an all-hands meeting Thursday that was leaked to several media outlets to prepare staff for an "intense" year ahead and address recent controversial moves, as well as to lash out against events like Thursday's consistently being leaked. Business Insider reviewed a recording of the meeting, during which Zuckerberg said of...
The business news publisher Forbes announced a sweeping round of layoffs on Friday, which will affect roughly 5% of its total workforce. A representative for the company confirmed the reductions. In a note shared with staff internally, the newly appointed chief executive Sherry Phillips blamed financial underperformance for the cuts. "Unfortunately, as most of you...
Fresh off its recent "Agentforce. What AI Was Meant to Be" campaign, Salesforce is returning to Super Bowl 59 with a 30-second ad, again starring Matthew McConaughey. The cloud software company will also air a second spot during the game as part of its broader campaign, though it wouldn't share specifics In one of the...
The secret to saving during the Super Bowl: Brands can still reach millions of viewers without shelling out $8 million for a national ad. Regional ad buys have led to nationally memorable moments in the past. The Farmer's Dog topped the USA Today Ad Meter in 2023 with its emotional regional spot. Other regional ads,...
Apple has filed an emergency motion with the U.S. District Court for the District of Columbia late Thursday regarding Google's search antitrust case. The motion requests a stay of possible remedies the Department of Justice may seek after emerging victorious in its antitrust suit accusing Google of sustaining a search monopoly, potentially including spinoffs of...
After more than 17 years in the NBC News family, Chuck Todd informed his colleagues on Friday that he would be departing the network. "There's never a perfect time to leave a place that's been a professional home for so long, but I'm pretty excited about a few new projects that are on the cusp...
So that was the longest January to ever January. Let's celebrate since you're still standing, or at least I assume you are since you're reading this! Happy Friday to all who celebrate. In this week's edition of stories we didn't post for one reason or another, we see more interest around AI and how it...
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
CBS News is the latest media organization seeking to settle a legal case brought by President Donald Trump. The New York Times reports that the network's parent company, Paramount Global, is in the midst of discussions with President Trump's legal team to settle a $10 billion lawsuit filed prior to the election in October. Settling...
If you want to sell a product during the Super Bowl, a celebrity might work. If you're looking to sell travel, however, book a Muppet. Booking.com unveiled its fourth-consecutive Super Bowl ad with The Muppets at the center of its "something for everyone" travel lodging strategy. In the 30-second spot running during the fourth quarter...
Bud Light hopes its Super Bowl 59 ad will bring some "Big Men on the Cul-De-Sac" (BMOC) energy to the Big Game. Musician Post Malone, comedian Shane Gillis, and former quarterback Peyton Manning front the spot, which shows the trio leveling up an underwhelming Big Game garden party with the addition of grilled meat and...
Reese's new gooey product has caused some confusion, but the Hershey brand is here to clear things up in its Super Bowl 59 commercial. Since Reese's Chocolate Lava Big Cup hit stores nationwide last year, some fans have hankered for lava. Those cravings have gotten a little out of whack. See: the hungry hordes of...
Martha Stewart means business in the kitchen, and she won't be distracted by her erstwhile sous chef Matthew McConaughey, who's trying to make a connection between the salad she's tossing and the upcoming Super Bowl. "What are you talking about," Stewart says to McConaughey in the latest teaser for Uber Eats' fifth consecutive Big Game...
The debut HexClad Super Bowl ad isn't about its star and brand co-owner Gordon Ramsey, his comedic foil Pete Davidson, or whether or not celebrities are aliens. It's about convincing more than 100 million consumers to spend a bit more on cookware once, then perhaps never again. For those unfamiliar with HexClad, it was founded...
The conservative news publisher The Dispatch, which first launched on Substack in 2019, is staffing up and expanding its advertising business amid a nationwide shift in political sentiment. The 27-person outlet generated between $5 million and $10 million in revenue last year, nearly 80% of which came from its roughly 45,000 paying subscribers. Of the...
Brands are under pressure to produce more relevant content, faster, across more platforms. To meet that demand, Dentsu and Adobe are rolling out Adobe GenStudio Dentsu+, an AI tool designed to help brands scale content production without ballooning costs. Launched last year, GenStudio integrates applications from Adobe Experience Cloud, Adobe Creative Cloud, and Firefly's AI...
