Fresh from stealing the show in Beetlejuice Beetlejuice, actors Willem Dafoe and Catherine O'Hara will co-star alongside each other once more for Michelob Ultra's Super Bowl 59 campaign. This time, the pair don't find themselves in the afterlife, but rather on a tennis court. The Anheuser-Busch's (AB InBev)-owned beer brand has launched a teaser film,...
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
In this episode of Brave Commerce, Rachel Tipograph, founder and CEO of MikMak, and Sarah Hofstetter, president of Profitero, tackle breaking news reshaping the media and advertising landscape. From TikTok's potential ban in the U.S. to Meta's controversial decision to deprecate fact-checking, they explore how these seismic shifts impact both large and small brands' strategies....
Terra Brantley is leaving Fort Wayne, Indiana Fox affiliate WFFT after two and a half years to work with local non profits. She announced the news on the station website by saying, "After more than two and a half years at Fox 55, I am leaving to further immerse myself into the local nonprofit realm....
Pizza chain Little Caesars is returning to the Super Bowl to debut the first spot in a new multi-channel campaign that will extend into March. Creative agency of record, McKinney, helped develop this year's creative. McKinney has been working with Little Caesars since 2019. Little Caesars, the third-largest pizza chain in the world, made its...
KOIN anchor Jenny Hansson has left the Portland, Oregon CBS affiliate to take a job as communications director for Oregon Attorney General Dan Rayfield. Hansson's last day at KOIN was on Friday, January 17. She'd worked there since 200. According to The Oregonian, "was a familiar presence to viewers, thanks to her stints as an...
Live from Washington, D.C., it's the latest edition of MSNBC Live. TVNewser can exclusively reveal that the cable network's in-person event division is co-hosting the fourth and final Democratic National Committee leadership forum alongside Georgetown University's Institute of Politics and Public Service. Scheduled to take place on the Georgetown campus on Jan. 30, this is...
Lumon Industries is on the lookout for employees with "wisdom, etiquette, and zeal," according to a creepy recruiting ad that conveniently fails to mention the soul-sucking, brain-hacking part of the gig. Lumon isn't a real company, of course--it's the evil empire at the heart of the hit Apple TV+ drama Severance. And the new spot...
WLS investigative reporter Chuck Goudie has left the Chicago ABC owned station after more than 40 years. Goudie started working at the station in 1980 as a general assignment reporter. "Chuck Goudie was a valued member of our ABC7 team for many years and we thank him for his groundbreaking contributions," spokesperson Jayme Nicholas told...
The numbers 18.91 million -- Netflix's number of paid net subscriber additions in Q4. 302 million -- The streamer's total subscribers to end the year, up from 282.72 in Q3. 16% -- The company's reported year-over-year revenue increase. $43.5 billion to $44.5 billion -- The company's forecast for 2025 revenue. $7.99 -- Netflix's new ad...
In this episode of The Speed of Culture podcast, Matt Britton speaks with Nick Horan, global brand experience lead at Reckitt. In today's hyper-connected world, creating a globally resonant brand goes beyond offering great products--it requires cultural insight, authentic engagement, and a relentless drive to innovate. Nick has honed the ability to transform everyday products...
In this episode of the Brave Commerce podcast, Sarah Hofstetter and Rachel Tipograph sit down with Jean-Paul Jansen, CMO of Mars Pet Nutrition North America, to discuss the evolving pet care market. Jean-Paul shares how Mars adapts to trends like premiumization and shifting consumer expectations, from innovative product launches to strategic use of retail media...
The future of TV was on display at CES, and data and artificial intelligence were at the center of it. Media buyers, executives, and leaders in the tech industry flooded the Las Vegas Convention Center at the Consumer Electronics Show earlier this month, seeing the latest tech and trends affecting the TV ad industry. To...
Streamers had a festive holiday season full of football and blockbusters. According to Nielsen ratings from its Gauge December 2024 report (which accounts for viewership from Nov. 25 through Dec. 29), TV viewing was up 4% month over month, with streamers gaining a big share of audience time. Linear still outperformed streaming in terms of...
GroupM CEO Brian Lesser unveiled a new global leadership structure and team Tuesday for the media investment arm of holding company WPP. Lesser spoke with ADWEEK earlier this month and said he was in a "massive hurry" to advance GroupM's business, adding that he believes GroupM must shift from "a collection of companies to one...
It's been a busy few days in U.S. politics, from Donald Trump's tech-CEO-studded presidential inauguration, the declaration of a "border emergency," and the revoking of federal DEI guidelines. Amidst all this, America's 47th POTUS found time to sign an executive order instructing the attorney general's office to delay by 75 days enforcing a Supreme Court...
After Allen Media Broadcasting said it would hub some local weather forecasts using The Weather Channel in Atlanta, reaction came from those affected and from news outlets looking to understand how the moves would affect local stations Allen operates 27 broadcast television stations in 21 U.S. markets. The Byron Allen-owned media group acquired The Weather...
Totino's Pizza Rolls is betting that snacks, comedy, and aliens will be the way to people's hearts and stomachs with its upcoming Super Bowl debut. The General Mills brand has again enlisted comedy duo Tim Robinson and Sam Richardson to bring its bite-sized pizza nuggets to the big stage, along with a crying girl and...
Brands will soon be able to buy in-store ads across more than 340 airport, resort, and train station shops in North America, thanks to a new travel-focused retail media network launching today from WHSmith. Bose and Pepsi have already signed on as advertisers. It's the latest in a series of new category entrants to the...
WPP made a bold move last week as the first major company in the ad industry to mandate that its 100,000-plus employees around the globe must return to the office four days per week. Five years on from the pandemic, there are legitimate reasons to return. Following in the footsteps of other major corporations, from...
