The numbers 18.91 million -- Netflix's number of paid net subscriber additions in Q4. 302 million -- The streamer's total subscribers to end the year, up from 282.72 in Q3. 16% -- The company's reported year-over-year revenue increase. $43.5 billion to $44.5 billion -- The company's forecast for 2025 revenue. $7.99 -- Netflix's new ad...
In this episode of The Speed of Culture podcast, Matt Britton speaks with Nick Horan, global brand experience lead at Reckitt. In today's hyper-connected world, creating a globally resonant brand goes beyond offering great products--it requires cultural insight, authentic engagement, and a relentless drive to innovate. Nick has honed the ability to transform everyday products...
In this episode of the Brave Commerce podcast, Sarah Hofstetter and Rachel Tipograph sit down with Jean-Paul Jansen, CMO of Mars Pet Nutrition North America, to discuss the evolving pet care market. Jean-Paul shares how Mars adapts to trends like premiumization and shifting consumer expectations, from innovative product launches to strategic use of retail media...
The future of TV was on display at CES, and data and artificial intelligence were at the center of it. Media buyers, executives, and leaders in the tech industry flooded the Las Vegas Convention Center at the Consumer Electronics Show earlier this month, seeing the latest tech and trends affecting the TV ad industry. To...
Streamers had a festive holiday season full of football and blockbusters. According to Nielsen ratings from its Gauge December 2024 report (which accounts for viewership from Nov. 25 through Dec. 29), TV viewing was up 4% month over month, with streamers gaining a big share of audience time. Linear still outperformed streaming in terms of...
GroupM CEO Brian Lesser unveiled a new global leadership structure and team Tuesday for the media investment arm of holding company WPP. Lesser spoke with ADWEEK earlier this month and said he was in a "massive hurry" to advance GroupM's business, adding that he believes GroupM must shift from "a collection of companies to one...
It's been a busy few days in U.S. politics, from Donald Trump's tech-CEO-studded presidential inauguration, the declaration of a "border emergency," and the revoking of federal DEI guidelines. Amidst all this, America's 47th POTUS found time to sign an executive order instructing the attorney general's office to delay by 75 days enforcing a Supreme Court...
After Allen Media Broadcasting said it would hub some local weather forecasts using The Weather Channel in Atlanta, reaction came from those affected and from news outlets looking to understand how the moves would affect local stations Allen operates 27 broadcast television stations in 21 U.S. markets. The Byron Allen-owned media group acquired The Weather...
Totino's Pizza Rolls is betting that snacks, comedy, and aliens will be the way to people's hearts and stomachs with its upcoming Super Bowl debut. The General Mills brand has again enlisted comedy duo Tim Robinson and Sam Richardson to bring its bite-sized pizza nuggets to the big stage, along with a crying girl and...
Brands will soon be able to buy in-store ads across more than 340 airport, resort, and train station shops in North America, thanks to a new travel-focused retail media network launching today from WHSmith. Bose and Pepsi have already signed on as advertisers. It's the latest in a series of new category entrants to the...
WPP made a bold move last week as the first major company in the ad industry to mandate that its 100,000-plus employees around the globe must return to the office four days per week. Five years on from the pandemic, there are legitimate reasons to return. Following in the footsteps of other major corporations, from...
Social creative agency We Are Social has elevated U.S. CEO Rebecca Coleman to North America CEO to oversee the agency's operations across the U.S. and Canada. In her expanded role, Coleman will focus on strengthening cross-market resources and operations across the New York, Los Angeles, and Toronto offices, and driving growth through innovation in products...
Donald Trump was sworn in as America's 47th president on a chilly Monday in Washington, D.C. President Trump took the oath of office a little after Noon/ET inside the U.S. Capitol rotunda. "From this day forward, our country will flourish and be respected again all over the world," Trump said in his 30-minute inaugural address....
Just hours after taking office, President Donald Trump signed an executive order Monday night instructing the attorney general's office to delay enforcing the law that banned TikTok in the U.S. effective Sunday for 75 days, The New York Times reported. While signing the order, Trump told reporters, "The U.S. should be entitled to get half...
Amidst reports of further cost cutting and layoffs, Allen Media Broadcasting announced Saturday it will hub its weather forescasts. In a press release (this one was posted to the website of its San Francisco station KRON), Allen Media said it's "rolling out a groundbreaking format for local weather coverage powered by The Weather Channel across...
After going dark for a few hours over the weekend, TikTok has returned following a pledge from President-elect Donald Trump to delay the app's U.S. ban on his first day back in office. Whether the popular social platform can find a permanent way to stay online in America remains unclear. If it can't, billions of...
In an about-face, TikTok has told advertisers that ad campaigns targeting U.S. audiences will resume delivering ads on Sunday, following the shutdown of its platform for just a few hours, according to a memo reviewed by ADWEEK. Live campaigns, however, will have "certain limitations." The memo notes that while TikTok has reinforced its infrastructure to...
UPDATE (Jan 19, 1:20pm ET): After President Elect Donald Trump said he would issue an executive order to delay the TikTok ban, TikTok posted a statement on X saying it is working to restore service, adding: "We thank President Trump for providing the necessary clarity and assurance to our service providers that they will face...
Top of the Ticker: CNN has been found liable by a Florida jury in its defamation case brought by Navy veteran Zachary Young. Young had accused the network of inflicting financial harm as a result of displaying his face onscreen alongside a Nov. 2021 story that discussed a "black market" that smuggled Afghanistan citizens out...
This post was created in partnership with Infinite Reality Immersive experiences are changing how brands, creators, and audiences engage online. And marketers who immerse themselves in technology like extended reality (XR) and AI will reap the benefits. At a live Adweek group chat at CES 2025 in Las Vegas, presented in partnership with Infinite Reality,...
