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KCCI

Des Moines CBS affiliate KCCI has named Kristen Joyal creative services director. She starts February 10 and succeeds Nathan White who left the station in December 2024. "Kristen's creativity and leadership skills should help us nurture the outstanding culture and cohesiveness of our creative services team, while also helping us further elevate and amplify the...

T-Mobile’s Acquisition of DOOH Provider Vistar Media Adds to Its Ad Platforms

Telecommunications giant T-Mobile is boosting the signal of its digital out-of-home efforts with its acquisition Monday of DOOH technology solutions provider Vistar Media in a $600 million cash deal. While T-Mobile is primarily known as a wireless carrier, it has been building up its advertising offerings for quite some time, including its 2022 acquisition of...

Apple’s Chinese New Year Film Is a Nostalgic, Musical Love Story

It's a relatable moment: a family member offers unsolicited relationship advice during a holiday gathering that exposes a generational rift. Apple's eighth annual Chinese New Year campaign underscores the universality of that experience, while arguing that leaving yourself open to love can be magical. Director Michael Gracey, known for the 2017 film The Greatest Showman,...

Rachel Maddow and Alex Wagner Lead MSNBC’s Coverage of Donald Trump’s First 100 Days

President-elect Donald Trump has big plans for the first 100 days of his administration--and so does MSNBC. With one week to go until Trump's second inauguration, the network has unveiled an ambitious array of programming set to run from January to April. And much of it is aimed squarely at MSNBC's core demo: progressive viewers...

Amazon Quietly Began Scaling Back DEI Initiatives in December

The latest corporation to slash DEI initiatives is a big one--Amazon, the second-largest private employer in the U.S. The ecommerce giant quietly notified employees in a Dec. 16 memo from vice president of inclusive experiences and technology Candi Castleberry, obtained by Bloomberg, that it was "winding down outdated programs and materials" and "focusing on programs...

Hartford Meteorologist Says Talking About Climate Change Affecting LA Fires is β€˜A Bridge Too Far”

Hartford meteorologist Ashley Baylor thinks now is not the time to talk about climate change as the underlying cause of the fires that burned through Los Angeles. Baylor is a meteorologist at WTNH in Hartford, Connecticut. She aired her views about when things are appropriate in a reply to an X post by meteorologist Chris...

Creative Strategy Agency Valerie Launches With a Focus on Cultural Understanding

Ad industry veterans Kai Deveraux Lawson, Simeon Coker, and Tracey Busch saw the need for industry action when it comes to culture, one that could move needles rather than tick boxes. Enter Valerie, a woman-owned, Black-owned creative strategy agency and cultural consultancy, launching officially today to be a white-label partner for brands and agencies. The...

CeraVe Remixes Jingle to Get in on TikTok Joke

The jingle from CeraVe's "Hey It's Me" commercial has become meme fodder on social channels like TikTok--sometimes with an air of mockery. But instead of feeling embarrassed, the L'Oreal brand is getting in on the joke by remixing the tune with dozens of influencers. In the latest chapter of its "Moisturize Like a Derm" campaign,...

TikTok’s US Hiring Slowed as Departures Increased in the Second Half of 2024

Top-ranking TikTok employees aren't the only staff members heading toward the exit as the popular app's potential U.S. ban draws near. During the second half of 2024, U.S. employee departures increased by 38% compared to the same time in 2023, according to figures from Live Data Technologies, an employment and job-change research provider. Jason Saltzman,...

As LA Fires Rage, Ad Agencies Race to Support Both Their Communities and Businesses

The wildfires around the Los Angeles area have devastated businesses and homes, and the flames are still being fanned by high winds. So far, they've caused between $135 billion and $150 billion in damage, according to AccuWeather. Area agencies and production companies are feeling the effects of the fires as well, with some staffers being...

Meta Becomes the Latest Major Company to Pull Back on DEI Initiatives

Add another company to the growing list of those scaling back or scrapping their diversity, equity, and inclusion efforts, and it's a big one: Meta. Vice president of people Janelle Gale sent a memo over the company's Workplace internal communications forum, as first reported by Axios. According to Gale's post, Meta will no longer have...

Here’s What Top Marketing Execs Learned at CES 2025

The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed week of panels, meetings, floor tours, tech demonstrations, parties, and meals--sometimes packing in multiple dinners into the same evening to maximize face-to-face time with clients or potential partners. Throughout the week, ADWEEK caught up with...

TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their Playbooks

The potential TikTok ban might leave casual users frustrated as they look for ways to enjoy funny animal videos or explore the latest book series. However, content creators and their agencies are working to expand their reach beyond the platform, investing in newsletters, podcasts, and establishing their authority in their niche. ADWEEK reached out to...

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