On this episode of The Speed of Culture Podcast, Matt Britton talks with Shachar Scott, vice president of global marketing at Meta Reality Labs. She explores the rapid rise of Ray-Ban Meta sunglasses, the future of AR, VR, and AI wearables, and how personalization is transforming smart devices and consumer experiences. From enhancing daily life...
There's a new administration in the White House--and a new class of journalists will be covering it. President Donald Trump's press secretary Karoline Leavitt presided over the first press conference of the second Trump era on Tuesday and revealed that, going forward, the briefing room door would be open to podcasters, social media influencers, and...
Publicis Groupe has filled its chief diversity officer role in the U.S. and unveiled a new DEI strategy, after Geraldine White was removed from the position at the end of last year. Tiffany Edwards has been promoted to the role of chief impact and equity officer in the U.S., according to an internal memo to...
Yesterday (Jan. 27), McDonald's announced that its chief marketing officer (CMO), Tariq Hassan, resigned. The fast food giant's USA president, Joe Erlinger, posted a message on the company's site announcing the leadership change. The note states that Hassan, who led marketing at McDonald's since 2021, resigned shortly after the holidays. Alyssa Buetikofer, McDonald's CMO of...
The first week of President Donald Trump's second term did not yield any significant news bumps for the evening news broadcasts despite being filled with administration news. NBC Nightly News with Lester Holt was the only broadcast to record week-to-week gains in total viewers and the prized Adults 25-54 demo for the week of Jan....
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph, founder & CEO of MikMak, and Sarah Hofstetter, president of Profitero, dive into the untapped potential of Medicare Advantage dollars with healthcare tech company Soda Health's Julie Fleischer, general manager and chief experience officer, and Jared Childs, vice president of business development. Together, they...
It isn't the Beyonce Bowl, but Shaboozey will have to make do with a Nerds Super Bowl ad for his second big NFL showing. After being notably ignored at the Country Music Association (CMA) awards despite his hit single, A Bar Song (Tipsy), spending 19 weeks atop Billboard's Hot 100, country fusion artist Shaboozey not...
NBC News' Today continued to be America's most-watched morning show in total viewers and the advertiser-coveted demo of Adults 25-54 for the week of Jan. 20. However, the newscast's total viewer count moved to thin ice territory as only 29,000 total viewers separated it from ABC News' Good Morning America. Considering that the gap between...
People planning to tune in for Super Bowl 59 aren't likely to see many commercials from an industry that once outspent all the others on advertising during the Big Game: automotive. Ford, Audi, Honda, Hyundai, and General Motors are out. So are Kia, BMW, Toyota, and Volkswagen -- four automakers that ran a spot in...
Creatives at Liquid Death, touting their shoestring-budget marketing as a major point of pride, have previously shied away from multimillion-dollar Super Bowl commercials. This is the year they take the pricey plunge. The renegade canned water brand--with a growing lineup that now serves iced tea, sparkling and still water varieties--is buying its first national Super...
TikTok is easing advertisers' concerns over running ads on the platform, assuring them they are not impacted by the divest-or-ban law, according to an email to a media executive at a major brand, and reviewed by ADWEEK. The company stressed that the law only applies to those who "distribute, maintain, or update TikTok by means...
Dash Social, a 10-year-old company that helps brands manage their social media, wants a cut of creator budgets. Dash Social, formerly known as Dash Hudson, is launching a platform for brands to find and work with creators. Dash Social also sells social media technology that brands like Amazon, Estee Lauder, and Unilever use to schedule...
It's the time of the year when station goals and personnel change. This time it's at WSAV in Savannah, Georgia. Connor Hackling has been named ND at the NBC affiliate. "I am very excited to have Connor take over the leadership of our broadcast and digital news operations," said WSAV vice president and general manager...
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
Longtime CNN anchor Jim Acosta is exiting the network. His departure follows an extensive programming reshuffle that would have seen him moving from the 10 a.m. ET time slot to midnight. Acosta announced his departure at the end of his Tuesday broadcast, thanking his co-workers and offering some parting words for his viewers. "It's never...
Hailee Steinfeld wants to give breasts the attention they deserve--for health care screenings, early detection, and more. In its first Super Bowl ad, pharmaceutical company Novartis puts a spotlight on breasts, with cheerleaders, partygoers, and everyday women simply living their lives, all in a bid to bring attention to cancer and prevention. The 60-second ad,...
If you didn't have Willem Dafoe and Catherine O'Hara down as Pickleball maestros, you're not alone. But Michelob Ultra's Super Bowl 59 campaign tells a different story. The Beetlejuice Beetlejuice co-stars take on real athletes in a fun spot, "The Ultra Hustle," for the beer brand that celebrates the joy of a little friendly competition....
E.l.f. Cosmetics has tapped Meghan Trainor once more to front its new campaign "Cloud Skin," promoting its latest makeup range. Created by creative marketing and communications agency Shadow, the ad marks the third collaboration between the brand and the singer. This time, Trainor doubles as a flight attendant and pilot to reimagine in-flight entertainment on...
It's fine to throw Super Bowl festivities in 29 other NFL venues, but nobody can blame Verizon for saving the best for New Orleans. After announcing its Verizon FanFest earlier this month, the league's official wireless sponsor has finally unveiled its House of Verizon for New Orleans' Fulton Alley. From Feb. 6 through 9, House...
The last time the Super Bowl was played in New Orleans in 2013, a power outage resulted in a 35-minute delay and a four-hour-and-14-minute game broadcast. But at least there was a clear bathroom break. Angel Soft toilet paper is running its first-ever Big Game ad in Super Bowl 59 primarily because the NFL's title...
