ADWEEK is shadowing Razorfish at CES this week. Follow along for more behind-the-scenes reporting from the event. The Consumer Electronics Show in Las Vegas is a big moment for agencies looking to set the stage for the year. For Razorfish, the Publicis-owned digital agency on the cusp of its 30th anniversary, this year's CES marks...
Only one evening news broadcast closed out the year with positive momentum, and that was the CBS Evening News with Norah O'Donnell. CBS News' flagship newscast recorded week-to-week gains in total viewers and Adults 25-54, while its ABC News and NBC News rivals saw modest dips in the last week of 2024. Still, ABC World...
In a move seen by some as an olive branch to President-elect Donald Trump, Meta said Tuesday that it will scrap the third-party fact-checking program that has been in place since 2016 in the U.S. in favor of a Community Notes initiative, resembling that used on X (formerly Twitter). Joel Kaplan--who was promoted to chief...
The political news publisher The Washington Post began laying off 4% of its workforce Tuesday, the latest in a series of headaches to plague the storied news outlet over the last year. The reductions, which will affect fewer than 100 staff in total, will apply primarily affect its business divisions, which include the advertising sales,...
CES is not a tech show--it's a time machine. Each booth, keynote, and prototype offers a glimpse of the future. It's a cacophony of innovation, yet hidden within the noise are the signals that define tomorrow's consumer behavior, business models, and cultural shifts. For ad executives, the challenge isn't merely surviving CES; it's about seizing...
Today (Jan. 7), Stagwell Brand Performance Network announced it is partnering with independent audio media agency Ad Results Media (ARM). ARM has executed audio media strategy, creative, planning, and buying for brands like Molson Coors, BetterHelp, ZipRecruiter, and Liquid Death. The strategic collaboration will allow Stagwell's clients to expand its marketing across the audio creator...
Global holding company WPP will require employees to return to the office at least four days a week starting in April. The decision will affect the company's 100,000-plus employees worldwide. In a memo to staff obtained by the Financial Times, WPP CEO Mark Read wrote: "From the beginning of April this year, the expectation ......
The fast-food value wars are heating up again as McDonald's unveils its new value menu with a campaign fronted by actor John Cena. Today (Jan. 7), McDonald's debuted McValue, the first update to its value offering since 2018, where it priced some items between $1 and $3. McDonald's has been teasing McValue since November. The...
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter chat with Michelle Crossan-Matos, chief marketing officer at Ulta Beauty. Michelle shares how her career journey from Procter & Gamble to Samsung and now Ulta has shaped her innovative approach to retail marketing. With insights on blending agility, customer-centricity, and brand-building...
Disney went live at CES in Las Vegas, unveiling an ad certification for live entertainment and sports, as well as biddable deals for the latter via its ad server. The first demand-side platforms to earn the new certification from Disney are Google Display & Video 360, The Trade Desk, and Yahoo DSP, while Magnite is...
Former President Jimmy Carter will be honored with a state funeral on Jan. 9 in Washington, D.C. The 39th president passed away at 100 on Dec. 29, and will lie in state inside the U.S. Capitol rotunda starting Tuesday. Following the funeral, Carter will make his final journey to his home in Plains, Georgia, where...
Less than two weeks before the Unrivaled 3-on-3 league tips off its inaugural season, its partners at TNT Sports announced an all-star studio lineup to match the talent on the court. When league coverage tips off on January 17 on TNT, truTV, and Max, veteran host Lauren Jbara will be joined by three-time WNBA champion,...
Russ Nelligan has been promoted to vice president of marketing for Hearst Television. Nelligan has been the creative services director at WCVB, Hearst Television's flagship station and Boston's ABC affiliate, since 2006. Nelligan will be based at Hearst Television's New York headquarters and will continue to report to Kyle Grimes, who oversees a portion of...
After making Super Bowl history last year, DoorDash is returning to the Big Game to spotlight its membership program DashPass. This will be the commerce platform's fourth appearance in the Super Bowl. Agency Wieden+Kennedy Portland and DoorDash's in-house creative studio, Superette, will again partner to create the ad. DoorDash's Super Bowl 2025 commercial will run...
Liz Roldan has been named news director for Houston CW station KIAH. Roldan left CBS affiliate KHOU in October after working there for nearly four years. "I am honored to join the CW39 Houston family and remain here in the city where my passion for journalism began," Roldan said in a statement posted by Houston...
Dappier, a startup focused on helping publishers monetize their content by connecting it with AI companies, is getting into the ad game by making banner ads more interactive. The ad unit embeds Dappier's search chatbot--Ask AI, which publishers already embed on their sites--directly into online banner ads, offering audiences a way to ask questions about...
With a prime minister stepping aside, the Edmonton Oilers dropping the Stanley Cup final, and Drake getting sent back to Degrassi High by Kendrick Lamar, Canada has needed a win in the last year or so. In its Super Bowl comeback, Lay's may have just given the True North a taste of victory. While Frito-Lay's...
Geoff Calabrese has left Omnicom and will join Publicis Groupe as the holding company's chief commercial officer. Calabrese, who was most recently chief executive officer of North America Investment at Omnicom Media Group, will oversee client commercial engagements across new and existing partnerships, and will be responsible for the development and delivery of commercial agreements....
The digital advertising industry had a lot to celebrate in 2024, as much of the uncertainty brought on by the pandemic was in the rearview mirror. Tech giants saw a spike in ad revenues: While Google's ad revenue jumped more than 10% year over year, Meta saw a sales increase of 19% over the same...
The 82nd annual Golden Globes ratings are in, and they're Wickedly good. According to VideoAmp data, Sunday's Golden Globes, which went up against NBC's Sunday Night Football matchup of the Minnesota Vikings and the Detroit Lions, averaged 10.1 million viewers, which was on par with final numbers from 2024. The show's live-streaming audience was up...
