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Influencer Marketing Firm Later Acquires Mavely for $250 Million to Help Marketers Track Sales

Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued at $250 million. Later manages social media and influencer campaigns where creators receive commissions for posting sponsored content. Mavely runs a network of 120,000 creators that work with 1,400 brands and retailers like Nike and...

PayPal Honey Faces Class-Action Suit for Allegedly Manipulating Affiliate Links

PayPal Honey, a free browser extension that aggregates and applies coupons for shoppers on ecommerce sites, has been hit with a class-action suit from creators over allegedly manipulating affiliate links. As reported by Dexerto, attorney Devin Stone, whose LegalEagle YouTube account has nearly 3.5 million followers, filed the suit, which includes a request for an...

This Is the Cable News Ratings Report for 2024

This is TVNewser's basic cable network ranker and cable news report for 2024. The cable news networks will be pleased with their overall performance during the just concluded year as they posted better numbers compared to 2023. The highlight--and ratings driver--of the year was the presidential contest between Vice President Kamala Harris and President-elect Donald...

Marketers Must Move Beyond Google Traffic as Zero-Click Becomes the Norm in 2025

SEO specialists have been talking about a zero-click reality ever since Google debuted the featured snippet in 2014. Now, with the advent of the AI Overview 10 years later, we're finally seeing it happen. AI Overviews (AIOs) are what SEOs thought the featured snippet would be: They're long, in depth, and provide not just an...

Judge Won’t Lower Bail for Man Accused of Assaulting Colorado Springs Reporter

The judge overseeing the case against Patrick Egan, the man accused of a racially tinged assault against a Colorado Springs reporter, said Egan proposes "a significant community safety risk." She refused to lower Egan's bail and expressed concern about Egan's willingness and ability to appear in court. Egan is accused of assaulting KKCO/KJCT reporter Ja'Ronn...

Marketing Leadership and Brand Evolution With Hilton CMO Mark Weinstein

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join host Jenny Rooney and Mark as they discuss his journey to becoming CMO, the evolution of Hilton's loyalty program, and the successful "For the Stay" platform....

AI Startup Rembrand Raises $23 Million in Series A Round of Funding

Virtual product placement startup Rembrand has raised $23 million in Series A funding to broaden its generative AI-powered capabilities and launch new business models. The round was led by super{set}. The Trade Desk, Naver D2SF, and existing investors including BOLD (L'Oreal's corporate venture fund) and Greycroft also participated in the round of funding. Two-year-old Rembrand...

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