Prime Video’s Low Engagement Is Amazon’s Big Opportunity
Viewer engagement with Prime Video is comparatively low but rising, providing the company with an opportunity to monetize its massive subscriber base with advertising.
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VML Wins Account for EV Charging Network Ionna, Which Aims to Challenge Tesla’s Dominance
VML is leading brand creation and design for Ionna, an EV charging network founded by eight automakers.
Ryan Reynolds’ Maximum Effort Debuts a Wine Brand With Deadpool’s Lovably Hideous Dog
Ugly Estates, a collab between Gallo and Maximum Effort, drops a new modestly-priced boxed wine brand into a growing category.
Simmering with Ambition, Noodle Newcomers Stir Up Ramen for the First Time In 50 Years
Beginning around five years ago, a brigade of hopefuls marched into the category.
Newsmax Rings the NYSE Opening Bell to Launch Its IPO
At its peak, Newsmax’s market capitalization reached nearly $30 billion.
Revolving Door Round-Up: Antonia Hylton and Elise Jordan to Co-Host The Weekend
Steve Kornacki will stay with NBC News after MSNBC breaks off into SpinCo.
Tuesday, April 1 Evening Cable News Ratings: Special Elections Boost CNN’s Primetime Numbers
CNN finished third overall, while Fox News took the top spot and MSNBC finished in second in primetime.
Scott Simmons Leaves WAPT for State’s Emergency Management Agency
Simmons joined the ABC affiliate in 2003 after working at WDSU in New Orleans for more than 10 years.
Final Deadline for ADWEEK’s 2025 Agency All-Stars Is Approaching
Submissions are due by April 21.
Enter ADWEEK’s 2025 Media Plan of the Year Awards Before the Final Deadline
Get your submissions in by April 21.
Pete Davidson is Spoken For Again—But This Time, By Verizon
Move over Reformation—Verizon and Pete Davidson have gotten serious. The telco brand enlisted the actor and comedian for two spots announcing its new three-year price lock guarantee program. The program […]
Too Much Milk, Not Enough Seats: EssenceMediacom’s Messy First Day of RTO at WTC
Reports of overcrowding, employees working from waiting room chairs, and a fridge full of milk marked WPP's first day back to the office.
Fox Inks Deal With Sargento for National Grilled Cheese Month
The integration will drive viewers to its Bite on Fox platform
CinemaCon 2025: Amazon MGM Has Big Plans for Movie Theaters
Amazon plans to release 14 films in theaters in 2026, from a Ryan Gosling sci-fi film to Masters of the Universe.
TikTok CPMs Dropped During US Ban Extension
During the first quarter of 2025, U.S. ad spend on TikTok declined among eight of the top 10 advertiser categories on the app compared to the same time in 2024.
WPP Acquires InfoSum to Enhance Data and AI Offerings
The acquisition, the terms of which were not disclosed, represents a bold push to enhance the holdco's AI stack.
World of Hyatt Selects Assembly as Media AOR
World of Hyatt, the hotel chain’s guest loyalty program, has selected Assembly as its media agency of record (AOR), it exclusively told ADWEEK. The agency will focus on growing awareness, […]
Visa Joins Bidding to Replace Mastercard as Apple Card Payments Network
The payment network company is offering an upfront payment of nearly $100 million.
KTVT Chief Meteorologist Scott Padgett Announces Departure
Padgett joined CBS 11 in September 2013.
Lawmakers Urge FCC to Update ‘Outdated Ownership Regulations’
The lawmakers sent a letter to FCC chairman Brendan Carr asking for rule changes so local broadcasters cab compete against what they say are "unregulated Big Tech platforms."
