A report on trend reports reveals a sea of sameness.

Opinions are roughly evenly split about the fate of the short-form video app.

During the first quarter of 2025, U.S. ad spend on TikTok declined among eight of the top 10 advertiser categories on the app compared to the same time in 2024.

There has been a deceleration in overall spending during the past two months compared to the same period last year.

A new survey reveals what company executives think about their top marketer.

Walking around Austin, Texas, during South by Southwest this year, Rivian was nearly omnipresent. That's due to a two-year headlining sponsorship deal that Rivian inked with SXSW in December. The singular headline sponsor is a new model for SXSW, which has tiers of sponsorships for brands to choose from, and generally has several in the...

A couple sits side-by-side in a diner booth, recounting how they met. Strangely enough, they were neighbors growing up--"I had a hundred chances to say hi to him," the woman recalls--yet they didn't meet until matching on Hinge. While the scene could be lifted from a romantic comedy, its a true story shared by the...

Compared to the other chairs around the C-suite table, the chief marketing officer's seat (CMO) is, famously, rarely occupied for long. However, the average tenure of CMOs increased slightly in 2024, per fresh data from Spencer Stuart. The search and advisory firm found the average time CMOs at Fortune 500 companies spent in situ was...

Robert F. Kennedy Jr. is a longtime critic of pharmaceutical companies running commercials on television. Now that he's been appointed Secretary of Health and Human Services, he has an opportunity to do something about it. Last year, drug manufacturers spent $34.7 billion on advertising, with just over one-third going to linear TV. A potential ban...

As Donald Trump settles back into the White House for his second term as president, another transition is taking place: Republicans are warming up to Big Tech. Following Trump's election victory in November, Meta, Google, and Amazon all donated $1 million to his inauguration fund. Apple CEO Tim Cook gave the same amount from his...

In its February earnings call, The Trade Desk set an ambitious goal to get all its advertiser clients onto a major platform upgrade, Kokai. Adoption, to that point, had been sluggish, and the company had taken a financial hit. CEO Jeff Green blamed The Trade Desk's surprisingly bad fourth quarter earnings--where it didn't meet revenue...

The Coca-Cola company has selected incumbent WPP and Publicis Groupe as finalists in a closed door review of its U.S. media business, a source with knowledge of the situation confirmed to ADWEEK. WPP has held the account since 2021, when it won The Coca-Cola Company's global business and launched a bespoke team called OpenX to...

At a time when companies are rolling back policies to advance diversity, equity, and inclusion (DEI) in the workplace, they're also talking about Black History Month less than they did in the past. Just two brands--Spotify and Ralph Lauren--referenced Black History Month in a post on X during February, according to social media performance platform...

As President Donald Trump's promised tariffs on China, Mexico, and Canada become a reality, brands are anticipating that they will charge higher prices to pay for the trade war. Public company CEOs are getting prodded for answers from investors about the impact of tariffs on their businesses. ADWEEK pulled together recent earnings reports and news...

Robert F. Kennedy Jr. is a longtime critic of pharmaceutical companies running advertisements on television. Now that he's U.S. Secretary of Health and Human Services, he has an opportunity to do something about it. If U.S. regulators prohibit drug companies from airing ads on TV, the ad dollars will have to flow somewhere. Billions would...

Shake Shack's chief marketing officer (CMO) Jay Livingston is leaving his role at the end of next month, he confirmed to ADWEEK. He has yet to announce his next move. Livingston made the announcement today in a lengthy post on his LinkedIn page. "I'm finally getting around to writing this, but after over six incredible...

The Daily Mail introduced its first paywall for its U.S. edition on Tuesday, marking a shift in its digital strategy as the general interest publisher seeks to diversify its revenue streams beyond advertising. DailyMail+ is part of a broader plan from the privately owned title to attract 1 million paying subscribers by 2029, according to...

What do the most senior execs in the C-suite actually think of chief marketing officers (CMOs)? It's complicated, according to fresh research from Gartner, shared exclusively with ADWEEK. The research firm interviewed 125 chief executives (CEOs) and chief financial officers (CFOs) to get the inside scoop on what's expected of CMOs and how they can...

AppLovin, a tech company that helps developers monetize mobile apps with advertising, is having one hell of a run. Its stock surged more than 700% in 2024, and it has surpassed The Trade Desk as the most valuable adtech company in the world, with a market cap north of $166 billion. Earlier this month, the...

Corporate bombast has gotten worse. In October 2024, ADWEEK scanned distribution hub PR Newswire's database for exaggerated language in U.S. press releases. The examination found mentions of hyperbolic words, such as "thrilled," "cutting-edge," and "groundbreaking," had increased between 2017 and 2023. PR Newswire confirmed the rise of amplified terms was not related to a rise...