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Today β€” 30 January 2025Adweek News

Alex Wagner on Her Time in Trumpland: β€˜Unlike Anything in My Lifetime’

30 January 2025 at 13:23
We're only 10 days into President Donald Trump's second administration, and the flurry of activity within the White House has set the country on its ear. Which is exactly why Alex Wagner is ready to listen. The MSNBC anchor is spending Trump's first 100 days back in the Oval Office criss-crossing the U.S. to uncover...

Tabitha Brown is Clover’s First Chief Empowerment Officer

30 January 2025 at 12:59
Fintech company Fiserv's Clover brand has a named Tabitha Brown as its first chief empowerment officer. The creative visionary, entrepreneur, and Emmy Award-winning TV personality will work with Clover's small and midsized business customers as an advocate and ambassador. Fiserv said that although the 33 million SMBs in the U.S. account for nearly 48% of...

Bringing Tech to Life: Samsung’s Strategy for Smarter Homes

30 January 2025 at 12:56
What does the future of technology and consumer engagement look like? Allison Stransky, CMO of Samsung Electronics America, joins The Speed of Culture podcast's Matt Britton live at CES 2025 to explore Samsung's groundbreaking innovations in AI and their transformative impact on daily life. From health-focused AI solutions to connected appliances and personalized marketing, Samsung...

Revolving Door Roundup: New Administration, New Assignments for CBS News’ D.C. Bureau

30 January 2025 at 12:44
Bureau Moves: CBS News announced a slew of new assignments in its Washington, D.C. bureau. Fin Gomez has been named executive director, White House and politics, adding to his existing duties as CBS News political director. He will report to Mark Lima, Washington bureau chief. Meanwhile, Olivia Rinaldi and Aaron Navarro are joining the network's...

Issa Rae Hates Saving Paper Receipts in TurboTax Super Bowl Teaser

30 January 2025 at 12:08
Earlier this month, TurboTax commissioned Talker Research to get some data on how much Gen Z Americans know about income tax filing. The upshot: They don't know much. Nearly 1 in 5 (17%) of the youngsters thought that they could deduct pretty much anything as a business expense; 13% were sure that they didn't have...

LinkedIn Pulled Legitimate AI Coworkers from Israeli AI Firm MarkeTeam

30 January 2025 at 11:53
AI startup MarkeTeam, which has raised $5 million in funding, specializes in using AI agents to replicate marketing tasks for small and medium-sized business. A year ago, the company created LinkedIn profiles of its five agents to showcase their capabilities and attract attention from prospective business interested in hiring its AI-driven talent. This week, LinkedIn...

Coach Elevates Joon Silverstein to CMO

30 January 2025 at 10:28
Coach has elevated Joon Silverstein to chief marketing officer (CMO). She succeeds Sandeep Seth, who also serves as chief growth officer (CGO) at parent company Tapestry and is now adding president of Tapestry International, to his title. Silverstein was most recently svp of creative and sustainability global marketing, as well as head of Coachtopia, a...

Will AI Be A Benevolent Helper Or An Evil Overlord for Scripps?

By: Kevin Eck
30 January 2025 at 10:15
For those who haven't kept up with technology and still think the earth is flat, artificial intelligence defines itself as "the ability of machines to exhibit intelligence, especially computer systems. AI can automate tasks, analyze data, and make decisions." In November, Scripps named several newsers to head up a company AI team in an effort...

Twenty-Five Years Ago, Tech Startups Blew Fortunes on the Worst Super Bowl Ads in History

30 January 2025 at 09:17
You had to see it to believe it, and 84 million people did. There, in the middle of Super Bowl 34 back at the turn of the new millennium--and in the company of the world's biggest advertisers--was a spot that proclaimed: "This is the worst commercial in the Super Bowl." Few could argue. Set to...

How News Outlets Covered the Washington, D.C. Plane Crash

30 January 2025 at 08:51
News outlets went into breaking news mode on Wednesday night when an American Airlines flight collided with a military helicopter over the Potomac River while approaching Reagan National Airport in Washington, D.C. As of Thursday morning, officials have indicated that there are no survivors from the horrific incident. 64 people were onboard American Eagle Flight...

Golden Girls Go Wild in WeatherTech’s Super Bowl 59 Teaser AdΒ 

By: Eva Kis
30 January 2025 at 08:33
Are you ready to love a WeatherTech ad? No shade on the 11-time Super Bowl advertiser of American-made products to protect vehicles and homes, but their advertising has not exactly been cause for excitement. But 2025 is finally their year. In a 60-second teaser trailer titled "Whatever Comes Your Way," four "cougars" aged 70 and...

American Airlines CEO Robert Isom Responds to Tragic Washington, D.C Plane Crash

30 January 2025 at 08:14
American Airlines chief executive (CEO) Robert Isom has issued a statement following a collision between one of the airline's passenger planes and a U.S. Army helicopter near Washington, D.C. American Eagle Flight 5342 from Wichita, Kan. was preparing to land at Ronald Reagan National Airport when it crashed mid-air into a U.S. Army helicopter. Both...

Google Workspace’s Super Bowl Debut Showcases 50 Small Businesses That Use AI

30 January 2025 at 07:30
As recent backlash has shown, brands that use artificial intelligence in their advertising face a difficult road to consumers' hearts. But in Google Workspace's first Super Bowl commercial, AI plays a supporting role to 50 small business owners, who take center stage in their own individual ads. That's right--the search giant is buying 50 ads...

Barry Keoghan Helps a Donkey Build a Website for Squarespace

By: Eva Kis
30 January 2025 at 07:25
Squarespace will mark its 11th appearance in the Big Game during Super Bowl 2025 in a decidedly low-tech ad set to surprise and delight viewers. The website building and hosting platform released a teaser ad on Jan. 16 featuring a paperboy riding a donkey to deliver the news on a foggy country road. Today, the...

Will Super Bowl 2025 be the β€˜Superficial’ Bowl?

30 January 2025 at 07:15
As the first full commercials for Super Bowl 59 drop this week, some well-worn trends are emerging, from nostalgia (the return of the Budweiser Clydesdales, Hellmann's When Harry Met Sally reunion) to comedy (NerdWallet's chatty beluga whale, Walton Goggins Goggle Glasses for GoDaddy). But there are still plenty of unanswered questions about the content, tone,...

Jill Kelly to Succeed Valerie Davis as Assembly North America CEO

30 January 2025 at 07:03
Stagwell media agency Assembly has named Jill Kelly as its North America chief executive officer (CEO), effective Feb. 3. She succeeds longtime CEO Valerie Davis, who is leaving the agency after 15 years to take a pause in her career. Kelly will be based in New York and report to Assembly's global CEO Rick Acampora....

Comcast Reveals the Future of NBCU After Spinning Off Cable Networks

30 January 2025 at 07:01
The numbers 100 million -- Households reached by NBC and Bravo each month, according to Comcast. $372 million -- Peacock's narrowed loss numbers following a loss of $825 million in the same period last year. 36 million -- Peacock subscribers, growing 16% year over year. $4.9 billion -- Peacock's full-year revenue, a 46% increase year...

Alyssa Kratz Leaves Local News, Urges Others to Continue Supporting It

By: Kevin Eck
30 January 2025 at 06:32
Alyssa Kratz has announced her departure from WPMT in Harrisburg, Pennsylvania and from local TV news. Saying she'd reached the point where she's ready for more work-life balance to be closer to home, she said her last day at the Fox affiliate was yesterday. "Over the last 7.5 years, this career has allowed me to...

Missing WMAQ Employee Found Dead

By: Kevin Eck
30 January 2025 at 06:17
Kevin Spencer, the NBC Chicago employee who was reported missing this week, has died by apparent suicide on Sunday. Spencer's family issued a statement and asked for privacy at this time. "Thank you all for your help and concern in trying to find Kevin. It is with a heavy heart that I share that he...

What Advertisers Need to Know About Netflix’s Upcoming Slate

30 January 2025 at 06:01
At the Next of Netflix 2025 event this week, the streaming giant revealed its upcoming programming slate for the new year, and there are several takeaways for advertisers. The presentation, which took place live at the Egyptian Theatre in Los Angeles, included special guests WWE superstars CM Punk and Rhea Ripley, Guillermo del Toro, Ben...

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