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Today β€” 23 January 2025Adweek News

Chris Pratt and Chris Hemsworth Rock Meta Ray-Ban Smart Glasses in Super Bowl Ad

23 January 2025 at 08:29
Meta is returning to the Super Bowl for the first time since 2022 with an ad featuring a pair of star-studded Chris's. Actors Chris Pratt and Chris Hemsworth will promote Meta's Ray-Ban smart glasses, wearable, AI-powered tech that enables wearers to capture photos and videos, listen to music, make calls and texts using voice commands,...

The Streamers to Watch at the Oscars: Netflix Leads, But Mubi Has Substance

23 January 2025 at 08:20
It's Emilia Perez's world, and we're just living in it. After years of chasing Oscar's biggest prize--that elusive Best Picture statue--Netflix is back in a dominant position courtesy of its Spanish-language musical from French auteur Jacques Audiard. Emilia Perez led the field with 13 nods when nominations for the 97th Academy Awards were unveiled on...

Week of Jan. 13 Cable News Ratings: Fox News and MSNBC Rise, CNN Falls

23 January 2025 at 08:00
This is TVNewser's basic cable network ranker and cable news report for the week of Jan. 13, 2024. After a busy start to the new year, the news cycle slowed as wildfire containment efforts grew in Southern California, and the final days of Joe Biden's presidency failed to offer much political drama save for TikTok's...

Test Your Marketing Memory with ADWEEK’s 2025 Super Bowl Quiz

23 January 2025 at 07:57
Here's a Super Bowl party conversation starter in case you don't have one. Forecasters predict this year's audience to number around 200 million people. Fifty-eight years ago, in the inaugural Super Bowl of 1967, the TV viewership hovered a bit over 51 million, according to Nielsen data. But hey, that's still a lot of people....

The Power of Creative Constraints With Alex Craddock, CMO of Citi

23 January 2025 at 07:41
Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock, chief marketing and content officer at Citi. Join host Jenny Rooney and Alex as they discuss his unique journey from sales to marketing leadership, the evolution of financial services marketing, and how creative constraints can drive innovation. With...

Week of Jan. 13 Evening News Ratings: A Clean Sweep of Newscast Declines

23 January 2025 at 07:00
As winter takes a tighter grip on the nation, all three evening newscasts experienced a ratings chill. The week of Jan. 13 saw across the board declines in both total viewers and the Adults 25-54 demo. Those declines could be attributed to a slower news week, especially compared to the week prior when the L.A....

AI Firm Palona Snags $10M Seed Funding, Taking on Amazon, UberEats with Human-like Agents

23 January 2025 at 07:00
Palona AI, a startup aiming to challenge giants like Amazon by developing more engaging, human-like AI agents that directly interact with people, has secured $10 million in seed funding. Leading the round are investors including UpHonest Capital, Fusion Fund, Maynard Webb, NEO, and a roster of angel investors. "Internet has been a great boom for...

Publicis Media U.S. Acquires Digital Marketing Agency Dysrupt

23 January 2025 at 07:00
Publicis Media U.S. on Thursday announced the acquisition of performance marketing agency Dysrupt. Terms of the deal were not disclosed. As part of the deal, Dysrupt CEO Peter Muzzonigro, chief revenue officer Jarod Haness, and chief operating officer Nate Lorenzen will join Publicis Media and report to U.S. CEO Chris Boothe. According to a release,...

Christi NoΓ«l Joins KDVR in Denver as Evening Anchor

By: Kevin Eck
23 January 2025 at 06:46
Christine Noel has joined Denver Fox affiliate KDVR as an evening co-anchor. "Denver, I'm (finally) baaack!" she wrote on social media. "I'm thrilled to announce I've joined the incredible team at @fox31denver -- starting Jan 22nd, you can catch me alongside the incomparable @jeremyhubbard on Fox31 News at 5,9 & 10pm." Noel worked at KUSA...

AR Startup Infinite Reality Buys Virtual Shopping Platform Obsess Following $3 Billion Fundraise

23 January 2025 at 06:30
Infinite Reality, an augmented reality-focused startup, is buying virtual shopping platform Obsess. The companies declined to share the financial details of the deal. The acquisition follows Infinite Reality's $3 billion funding round, announced Jan. 8, which puts the company's valuation at an estimated $12.25 billion, according to Infinite Reality. The acquisition also signals a bigger...

Milwaukee Meteorologist Out After Posting About Elon Musk’s Alleged Seig Heil Salute

By: Kevin Eck
23 January 2025 at 06:23
WDJT meteorologist Sam Kuffel is out at the Milwaukee CBS affiliate after she posted her thoughts on Elon Musk's Nazi salute gesture at Trump's inauguration. The Milwaukee Journal Sentinel said station staff were told that Kuffel had left the station on Wednesday. Her biography has been removed. "Meteorologist Sam Kuffel is no longer employed at...

CNN To Cut 6% of Workforce as It Pivots to Digital

23 January 2025 at 06:06
CNN has announced that it will be shedding 6% of its staff as part of the network's long-planned pivot from a linear to digital strategy. CNN chairman and CEO Mark Thompson announced the layoffs, which impacts roughly 200 people, on Thursday. While most of CNN's on-air talent escaped the axe, the cuts are anticipated to...

Old Spice Guy, Weiner Dogs, and Pillsbury Doughboy Pitch Instacart In Super Bowl Teaser

23 January 2025 at 06:00
For Instacart's first Super Bowl ad, the grocery-delivery company is enlisting the help of mascots. The 30-second trailer shows a few famous mascots prepping for an upcoming ad campaign. The ad takes place on the set of a shoot for an Instacart commercial. First, we see a white horse that appears to be a nod...

Week of Jan. 13 Morning News Ratings: Today Remains No. 1 Despite Total Viewer Declines

23 January 2025 at 06:00
NBC News' Today didn't lose a step the week of Jan. 13. The morning show's new main duo of Savannah Guthrie and Craig Melvin kept it at the top of the ratings chart in both total viewers and the advertiser-prized Adults 25-54 demo. At the same time, those sunny vibes didn't translate into gains for...

Drew Barrymore and Orlando Bloom Star in Teaser for MSC Cruises’ First Super Bowl Ad

23 January 2025 at 06:00
Either Drew Barrymore is a tone-deaf singer, or Orlando Bloom is a harsh critic of her musical performance. Turns out it may be a bit of both, according to a teaser for MSC Cruises' first Super Bowl ad. The two celebrities will anchor a 60-second commercial for the fast-growing travel company, with a just-released 15-second...

Hellmann’s Leans Into Rom-Com Nostalgia in Super Bowl Teaser

23 January 2025 at 05:30
Hellmann's dropped the teaser for its upcoming Super Bowl 59 ad, and you may want to listen closely. In the 20-second teaser, a waitress meticulously reads back a woman's long-winded sandwich order, which includes everything from turkey on rye with two whole lettuce sleeves to paper-thin tomatoes and one sour pickle sliced lengthwise. The spot...

Taco Bell Reunites With Doja Cat in Super Bowl 59 Ad Teaser

23 January 2025 at 05:21
Taco Bell and Doja Cat are together again in the brand's upcoming commercial for Super Bowl 59, per a teaser released today. The sneak peek gives a few clues about celebrity and fan involvement in the hero 30-second ad, which will air during the third quarter, while keeping the full storyline under wraps. The video...

Colle McVoy Appoints Obele Brown-West as President

23 January 2025 at 04:00
Minneapolis agency Colle McVoy has found a new president in Obele Brown-West. The exec fills the position vacated by Jessica Henrichs, who was promoted from president to chief executive (CEO) after longtime CEO Christine Fruechte stepped down in October 2024. Brown-West has a vast and varied background in integrated communications, media, and technology. She was...

Dentsu Hires IAB’s Jeffrey Bustos to Build Out Retail Media MeasurementΒ 

23 January 2025 at 03:00
Dentsu has hired Jeffrey Bustos to build out the agency's analytics practice for retail media. Bustos is joining as SVP of retail media analytics, a role that sits within customer experience agency Merkle, and is also part of Dentsu's cross-agency retail media team. Dentsu's retail media team is led by Brian Monahan, global client president...

Luiz Sanches Joins Kimberly-Clark in New CCO Role

23 January 2025 at 03:00
Brazilian creative Luiz Sanches is joining Kimberly-Clark in a new creative role at the consumer goods company. As global chief creative and design officer, Sanches will oversee creative output and quality across all of the company's brands in 175 markets, with an aim to drive emotional resonance. Kimberly-Clark owns brands including Huggies, Kleenex, and Cottonelle....

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