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Today β€” 23 January 2025Adweek News

North Carolina Anchor Leaves Local TV to Work for State Treasurer

By: Kevin Eck
23 January 2025 at 15:04
Former Spectrum News 1 anchor Loretta Boniti will join the Department of State Treasurer as the Director of Strategic Communications and Media Relations. Boniti was a political anchor and senior political reporter for more than 16 years at Spectrum News. She is the new director of strategic communications and media relations under State Treasurer Brad...

Finding Comfort in Chaos: UTA’s Julian Jacobs on Driving Impact

23 January 2025 at 14:58
The future of marketing lies at the crossroads of culture and commerce, where brands must seamlessly integrate into the entertainment world to stay relevant. In this episode of The Speed of Culture podcast, Matt Britton speaks with Julian Jacobs, co-head of entertainment marketing at United Talent Agency and head of UTA NY. Julian shares insights...

SZA Showers Kendrick Lamar in Super Bowl Halftime Show Trailer

23 January 2025 at 13:44
Apple Music teased Kendrick Lamar's upcoming Super Bowl Halftime Show performance with a trailer revealing a guest performance from singer SZA. The 30-second teaser, dropped on Thursday, sees Lamar talking on the phone on a football field. A line of men walking in unison can be seen at the top of the screen, alluding to...

Meta Denies Users’ Claims That It’s Forcing Them to Follow POTUS Account

23 January 2025 at 12:49
The new administration has brought with it new social media conspiracy theories. Facebook and Instagram users in the U.S. claimed that they were being forced to follow President Donald Trump and Vice President J.D. Vance's accounts, while TikTok users hinted at an unwelcome change in the application's algorithm. Among the Facebook and Instagram users complaining...

WhyHunger is the Non-Profit Partner of Cannes Young Lions

23 January 2025 at 12:09
National CineMedia (NCM), the U.S. representative of the Cannes Lions International Festival of Creativity's Young Lions Competition, has selected WhyHunger as its official non-profit partner for 2025. WhyHunger provides resources to grassroots movements working to end hunger and poverty, support sustainable community solutions, and advocate for food justice. The nonprofit will be featured in the...

CNN Revamps Weekday Programming Schedule Amidst Layoffs

23 January 2025 at 11:16
It's been a busy day for CNN. On Thursday morning, the network announced a 6% reduction in staff as part of a larger pivot away from its linear business to digital platforms. CNN followed that news with a revised weekday schedule for its domestic linear product that sees prominent anchors taking on new assignments--and time...

TikTok Ad Performance Dips Following 14-Hour Shut Down

23 January 2025 at 10:44
TikTok's dramatic 14-hour shutdown in the U.S. has left some advertisers grappling with a noticeable dip in user engagement, impacting campaign performance. In a memo sent to advertisers this week and reviewed by ADWEEK, TikTok stated that the app is available to "the majority of U.S. users" but warned of "temporary instability" that could affect...

Revolving Door Roundup: CNN and CBS News Swap Talent

23 January 2025 at 10:23
International Hire: CBS News announced that Anna Coren has joined the network as a foreign correspondent based in Hong Kong. Coren was most recently at CNN, where she was an anchor and international correspondent. During her 17-year CNN tenure, she covered the war in Afghanistan, the Hong Kong protests, Australia's catastrophic bushfires, and the Thai...

How Newsweek, Nearing Nine-Digit Revenues, Engineered an Unlikely Turnaround

23 January 2025 at 09:56
The general interest publisher Newsweek, which turns 93 years old next month, generated $90 million in revenue at a profit margin of 20% last year, the clearest evidence yet of the commercial turnaround afoot at one of the most historic news organizations in the U.S. The 2024 revenue alone more than quadruples the sales Newsweek...

Chris Pratt and Chris Hemsworth Rock Meta Ray-Ban Smart Glasses in Super Bowl Ad

23 January 2025 at 08:29
Meta is returning to the Super Bowl for the first time since 2022 with an ad featuring a pair of star-studded Chris's. Actors Chris Pratt and Chris Hemsworth will promote Meta's Ray-Ban smart glasses, wearable, AI-powered tech that enables wearers to capture photos and videos, listen to music, make calls and texts using voice commands,...

The Streamers to Watch at the Oscars: Netflix Leads, But Mubi Has Substance

23 January 2025 at 08:20
It's Emilia Perez's world, and we're just living in it. After years of chasing Oscar's biggest prize--that elusive Best Picture statue--Netflix is back in a dominant position courtesy of its Spanish-language musical from French auteur Jacques Audiard. Emilia Perez led the field with 13 nods when nominations for the 97th Academy Awards were unveiled on...

Week of Jan. 13 Cable News Ratings: Fox News and MSNBC Rise, CNN Falls

23 January 2025 at 08:00
This is TVNewser's basic cable network ranker and cable news report for the week of Jan. 13, 2024. After a busy start to the new year, the news cycle slowed as wildfire containment efforts grew in Southern California, and the final days of Joe Biden's presidency failed to offer much political drama save for TikTok's...

Test Your Marketing Memory with ADWEEK’s 2025 Super Bowl Quiz

23 January 2025 at 07:57
Here's a Super Bowl party conversation starter in case you don't have one. Forecasters predict this year's audience to number around 200 million people. Fifty-eight years ago, in the inaugural Super Bowl of 1967, the TV viewership hovered a bit over 51 million, according to Nielsen data. But hey, that's still a lot of people....

The Power of Creative Constraints With Alex Craddock, CMO of Citi

23 January 2025 at 07:41
Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock, chief marketing and content officer at Citi. Join host Jenny Rooney and Alex as they discuss his unique journey from sales to marketing leadership, the evolution of financial services marketing, and how creative constraints can drive innovation. With...

Week of Jan. 13 Evening News Ratings: A Clean Sweep of Newscast Declines

23 January 2025 at 07:00
As winter takes a tighter grip on the nation, all three evening newscasts experienced a ratings chill. The week of Jan. 13 saw across the board declines in both total viewers and the Adults 25-54 demo. Those declines could be attributed to a slower news week, especially compared to the week prior when the L.A....

AI Firm Palona Snags $10M Seed Funding, Taking on Amazon, UberEats with Human-like Agents

23 January 2025 at 07:00
Palona AI, a startup aiming to challenge giants like Amazon by developing more engaging, human-like AI agents that directly interact with people, has secured $10 million in seed funding. Leading the round are investors including UpHonest Capital, Fusion Fund, Maynard Webb, NEO, and a roster of angel investors. "Internet has been a great boom for...

Publicis Media U.S. Acquires Digital Marketing Agency Dysrupt

23 January 2025 at 07:00
Publicis Media U.S. on Thursday announced the acquisition of performance marketing agency Dysrupt. Terms of the deal were not disclosed. As part of the deal, Dysrupt CEO Peter Muzzonigro, chief revenue officer Jarod Haness, and chief operating officer Nate Lorenzen will join Publicis Media and report to U.S. CEO Chris Boothe. According to a release,...

Christi NoΓ«l Joins KDVR in Denver as Evening Anchor

By: Kevin Eck
23 January 2025 at 06:46
Christine Noel has joined Denver Fox affiliate KDVR as an evening co-anchor. "Denver, I'm (finally) baaack!" she wrote on social media. "I'm thrilled to announce I've joined the incredible team at @fox31denver -- starting Jan 22nd, you can catch me alongside the incomparable @jeremyhubbard on Fox31 News at 5,9 & 10pm." Noel worked at KUSA...

AR Startup Infinite Reality Buys Virtual Shopping Platform Obsess Following $3 Billion Fundraise

23 January 2025 at 06:30
Infinite Reality, a startup that makes virtual and augmented reality experiences, is buying virtual shopping platform Obsess. The companies declined to share the financial details of the deal. The acquisition follows Infinite Reality's $3 billion funding round, announced Jan. 8, which puts the company's valuation at an estimated $12.25 billion, according to Infinite Reality. The...

Milwaukee Meteorologist Out After Posting About Elon Musk’s Alleged Seig Heil Salute

By: Kevin Eck
23 January 2025 at 06:23
WDJT meteorologist Sam Kuffel is out at the Milwaukee CBS affiliate after she posted her thoughts on Elon Musk's Nazi salute gesture at Trump's inauguration. The Milwaukee Journal Sentinel said station staff were told that Kuffel had left the station on Wednesday. Her biography has been removed. "Meteorologist Sam Kuffel is no longer employed at...

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