Rival social platforms are seizing on TikTok's legal and technical troubles, rolling out new incentives to lure creators and advertisers. As TikTok faces mounting uncertainty, competitors are doubling down with fresh monetization tools, expanded ad offerings, and aggressive outreach--turning disruption into an opportunity to reshape short-form video. "It will be hard for [TikTok] to shake...
AI firm MarkeTeam AI, which uses AI agents to replicate the functions of marketing teams, has raised $3 million in seed funding, bringing its total funding to $5 million. Ocean Azul Partners led the round, with additional support from marketing veterans like Clive Sirkin (former CMO of Kellogg's and Kimberly-Clark), Dion Joannou (former CEO of...
Toyota is the latest automaker to confirm it will not run a TV ad during the Super Bowl 59 broadcast, joining other major automakers including BMW, General Motors, and Kia in sitting out the telecast. A Toyota spokesperson confirmed to ADWEEK that it has no plans to run a spot during the 2025 Big Game....
Coors Light needed someone to have a Case of the Mondays for its Super Bowl teaser, so it looked around Hollywood and basically asked, "Who routinely plays someone having a bad day?" Enter actor and comedian Timothy Simons, better known as patently unlikeable White House liaison and all-around punching bag from HBO's Veep and, currently,...
The rise of connected TV has introduced a new era of opportunity for advertisers, marrying the precision of digital targeting with the immersive power of television. Technological innovation has enabled the delivery of hyperrelevant, personalized video content to specific audiences, promising better engagement, higher ROI, and more meaningful consumer connections. However, this promise remains largely...
Not only do beluga whales have Einstein-level IQs, but at least one of the Arctic-dwelling creatures has been blessed with the gift of speech. That's according to a comedic 30-second teaser from NerdWallet for its first Super Bowl commercial. The video, launching today during the NFL Conference Championship games, plays fast and loose with the...
Paramount is setting itself up for a big win in the AFC Championship game. Today, the company announced that, for the first time, it's bringing live, shoppable ads to Sunday's NFL playoff matchup between the Buffalo Bills and the Kansas City Chiefs. To do so, the company is promoting its CBS Sports HQ digital storefront,...
Veteran meteorologist Bill Martin is retiring from Oakland Fox owned station KTVU after 33 years. Martin started working at KTVU in 1992 as the weekend meteorologist. "Over the years, he has become a trusted voice during the Bay Area's most critical weather events. From his early coverage of the Oakland Hills fires to the San...
Prebiotic soda brand Poppi has confirmed that it will return to the Super Bowl this year, after advertising for the first time during last year's game. Poppi declined to share further details about the creative. Its 2024 Super Bowl ad, titled "The Future of Soda Is Now," included a 60-second spot created by agency Virtue...
Following the 75-day extension for a possible TikTok ban in the U.S., Instagram is aggressively courting top creators. Over the past couple of weeks, Instagram has rolled out a flurry of updates aimed at creators. Instagram's short-form Reel videos now last up to three minutes, a revamped profile layout looks similar to TikTok's 4:5 ratio,...
Top of the Ticker: After five years anchoring the CBS Evening News, Norah O'Donnell opened the Eye Network newscast for one last time on Thursday. "This has been an honor of a lifetime to anchor this legacy broadcast," she said toward the end of the program, adding: "From the bottom of my heart, thank you...
Meta has added a new topic to the list of its recent right-leaning actions, as several providers of abortion pills experienced issues that have been intensifying over the past two weeks, according to The New York Times. Posts from two of those companies were blocked, blurred, or removed on Facebook and Instagram, while several abortion...
You've come a long way, Sundance. Forty years ago, in 1985, Robert Redford's Sundance Institute assumed control of the fiercely independent U.S. Film Festival held in the Utah ski town of Park City. Over the ensuing four decades, the annual event--officially rebranded as the Sundance Film Festival in 1991--has become the launching pad for filmmakers,...
TVNewser has confirmed that NBC News trimmed its staff count on Thursday, laying off around 40 people across various departments. According to sources, these cuts affect close to 3% of its 1,500-employee headcount. NBC News also has 50 open positions and is looking to add more than a dozen new positions in the coming weeks...
Influencer marketing platform ShopMy has raised $77.5 million in a Series B funding round. ShopMy connects creators with brands to facilitate affiliate marketing partnerships. Creators use ShopMy's links to share products with their followers, and earn commission when they purchase trough those links. Its technology automates the process of sending free products to creators in...
Happy Friday to all who celebrate. In this week's roundup featuring stories we didn't post this week for one reason or another, we see that a veteran journalist has retired and a fellow blogger points an insightful finger right at the folks who may be responsible for the Allen media disaster, consultants. Journalism: More than...
Musician Post Malone and comedian Shane Gillis have been caught on someone's doorbell cam with a case of Bud Light in tow. At least, that's the story behind the brand's sneak peek of its Super Bowl 59 ad. The 15-second teaser video "Knock, Knock... It's SBLIX," doesn't give too much away--beyond the fact the pair...
Meta's challenger to X, Threads, is finally introducing ads in its mobile app in the U.S and Japan, marking a key step in its push to monetize its platform. Starting today, a small group of advertisers will begin testing ads in the Threads feed, with a broader rollout expected in the coming months, according to...
TikTok is back online after a half-day outage on Jan. 19, but its reinstatement has left global brands in legal limbo. As companies reassess their TikTok strategies, concerns are mounting over whether U.S.-based entities can legally manage international brand accounts--creating fresh uncertainty in the wake of the Supreme Court's divest-or-ban law. At advertising agency Pereira...
Homes.com, which launched its brand during last year's Big Game, will return to Super Bowl 59 with two 30-second spots. The sibling company to Apartments.com--both are under the corporate umbrella of CoStar Group--has again enlisted celebrities for its commercials, though agency RPA is keeping this year's talent under wraps. "This new work will build on...
