WJLA morning news alert desk anchor and AI & Tech reporter Lindsey Mastis has signed off from the Washington, D.C. ABC affiliate. "That's a wrap!" she wrote on social media. "Grateful for my friendships, experiences, and adventures!" She then hinted at her next stop by saying, "Excited for my journey into AI & Tech, and...
Amazon is again bend-and-snapping up an upfront week presentation slot for 2025, but its second year presenting will have some tweaks. At the Consumer Electronics Show (CES) today, Amazon announced it will have its second annual upfront presentation on Monday, May 12, at 6:30 p.m. ET at The Beacon Theatre in New York City. The...
With a TikTok ban looming, LinkedIn putting a stake in the ground as an influencer platform, and pharma finally finding its footing, 2025 is shaping up to be a transformative year for the world of influencer marketing. We're about to see some major shifts that will impact how brands operate and where they invest, as...
It's a new year, which means plenty of opportunity for growth and change in the world of TV. Last year, the TV industry learned a lot amid increasing consolidation, declining upfront prices, and shifting consumption. Now, it appears that ad-supported streaming, new forms of measurement, and commerce media are set to take center stage. As...
Top of the Ticker: Former ABC News and CNN anchor Aaron Brown passed away on Sunday, Dec. 29 at 76. Brown was best remembered for his coverage of the Sept. 11 terror attacks, which also happened to be his first day on the air. On Thursday, NewsNight anchor Abby Phillip paid tribute to Brown, whose...
Sameer Singh, TikTok's North America head of ad sales, is leaving the company, according to an internal memo reviewed by ADWEEK. The announcement comes as the popular video-sharing app faces mounting pressure, with a U.S. ban set to take effect on January 19. Singh joined ByteDance in 2019 and has been a central figure in...
Creators are a step closer to putting their cheesy orange fingerprints all over the latest Doritos Crash the Super Bowl campaign at Super Bowl 59. Frito-Lay and PepsiCo have pulled 25 semifinalists--one for each of the years Doritos has run a Super Bowl ad--from a Big Game-sized bowl of thousands of submissions. Fans can view...
Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued at $250 million. Later manages social media and influencer campaigns where creators receive commissions for posting sponsored content. Mavely runs a network of 120,000 creators that work with 1,400 brands and retailers like Nike and...
Happy Friday and Happy New Year to all who celebrate such things. In this edition of stories we didn't write up for one reason or another, we see Gray making moves at the GM level and a longtime Portland anchor goes away after returning from leave last year. Let's chop the celery: Moving and grooving:...
PayPal Honey, a free browser extension that aggregates and applies coupons for shoppers on ecommerce sites, has been hit with a class-action suit from creators over allegedly manipulating affiliate links. As reported by Dexerto, attorney Devin Stone, whose LegalEagle YouTube account has nearly 3.5 million followers, filed the suit, which includes a request for an...
Behold the designated driver--crowds part for him, bartenders give him preferential treatment and friends hail him for taking one for the team. But what if this man, the star of a new global ad for Heineken 0.0, simply decided not to drink booze on this particular night out? Does he have to pretend he's a...
This is TVNewser's basic cable network ranker and cable news report for 2024. The cable news networks will be pleased with their overall performance during the just concluded year as they posted better numbers compared to 2023. The highlight--and ratings driver--of the year was the presidential contest between Vice President Kamala Harris and President-elect Donald...
Florida-based retailer ABC Fine Wine and Spirits is a "proud supporter" of Dry January, with a new ad that encourages consumers to skip the velvety cabernets, crisp IPAs and complex whiskeys it stocks on its shelves. Wait, really? No, of course not. The campaign, from indie agency Bacon & Eggs, is a charming example of...
St. Louis NBC affiliate KSDK said it plans to leave its downtown St. Louis home and relocate "elsewhere within the city of St. Louis." The station said it will sell the downtown building in which it has operated for more than 40 years. KSDK president and general manager Alicia Elsner declined to disclose where KSDK...
With a potential TikTok ban set to take effect on January 19 in the U.S., the ripple effects will be felt far beyond its millions of users in the country, causing major disruptions to the broader digital landscape. In April last year, Congress passed a law banning "foreign adversary-controlled applications" from app stores, which could...
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
Just because the Super Bowl only has use for one of the National Football League's 30 stadiums doesn't mean league sponsor Verizon has to limit its Big Game party to one venue. After helping Beyonce drop Cowboy Carter from space during Super Bowl 58 last year, Verizon's marking Super Bowl 59 with a FanFast in...
Flashback is a feature series that revisits key moments from TV news history with the Newsers that were part of them. With apologies to the late, great George Carlin, there are actually eight words you can never say on television. Connie Chung learned that lesson the hard way 30 years ago when a certain five-letter...
SEO specialists have been talking about a zero-click reality ever since Google debuted the featured snippet in 2014. Now, with the advent of the AI Overview 10 years later, we're finally seeing it happen. AI Overviews (AIOs) are what SEOs thought the featured snippet would be: They're long, in depth, and provide not just an...
Whether you love or hate to hear about it, artificial intelligence is everywhere, and it's here to stay. In the past year, AI has dominated every industry. But in the TV space, it seems like everyone is still trying to figure out how it's going to be used. More personalized user experiences and more AI-generated...
