Jessica Jensen, who served as Indeed's CMO since March of 2021, has been named Chief Marketing and Communications Officer for LinkedIn, the company announced today. Charged with overseeing global marketing, brand and corporate strategy, Jensen will report to COO Dan Shapero when she assumes her new role on January 21. Jensen replaces Melissa Selcher, who...
The first full week of 2025 saw such breaking news events as the Los Angeles wildfires, former President Jimmy Carter's state funeral, and the departure of a popular morning show co-host. Not surprisingly, all three morning news shows posted double-digit gains in total viewers and the advertiser-coveted Adults 25-54 demo during the busy week of...
In this episode of the Brave Commerce podcast, Kris Malkoski, CEO of learning and development at American manufacturing giant Newell Brands, joins Rachel Tipograph and Sarah Hofstetter to share her approach to driving transformation and growth. Drawing from her extensive experience as a business leader, Kris explains her four key operating principles for building successful...
This post was created in partnership with Outbrain Consumers are wandering from "walled gardens" like Google and Meta to the open internet's sprawling landscape of streaming, audio, and news platforms. Advertisers who follow them can unlock a $175 billion opportunity. To get there, publishers will have to "break down walls" that are holding back brands...
Meta CEO Mark Zuckerberg said in a note to employees Wednesday, seen by Bloomberg, that the company plans to cut approximately 5% of its workforce via performance-based terminations. The parent company of Facebook and Instagram reported about 72,000 employees as of the end of last September in its third-quarter earnings call, so the cuts could...
A version of the famous Hermes Birkin bag sold at Walmart took off on social media, marking a big shift in how luxury marketers think about cheaper versions of their products. In recent weeks, a bag that looks like the Birkin bag went viral on social media. According to Sotheby's, a genuine leather Birkin bag...
Criteo has a new chief executive officer in Michael Komasinski. He'll take over from Megan Clarken on Feb. 15. The retail media-focused adtech platform has been searching for a new top executive since August when Clarken announced her plans to retire within the following 12 months. She'll continue to serve in an advisory role during...
A couple miles south of the Las Vegas Convention Center where cutting-edge tech dazzled CES attendees last week, another darling of the advertising and marketing industry took the stage: author, media mogul, and lifestyle icon Martha Stewart. Stewart joined four women executives from Omnicom at the Cosmopolitan to discuss how the themes of her decades-long...
Despite adding support for video in January 2022, Substack is generally perceived as a platform for podcasts and text. The impending ban of TikTok in the U.S. on Jan. 19 may cause that to change. Starting Tuesday, live video was made available to all publishers on Substack, providing a potential alternative for creators monetizing their...
Dentsu Americas CEO Michael Komasinski is leaving the agency immediately, the holding company revealed on Tuesday. Later that morning, Criteo revealed that Komasinski will join the ad tech firm as CEO, effective Feb. 15. Giulio Malegori will serve as chairman and acting CEO while continuing in his role as executive vice president and global chief...
In this episode of The Speed of Culture podcast, Matt Britton sits down with Rodney Mason, head of marketing and brand partnerships at creator-powered shopping platform LTK. He shares insights on the evolving creator economy, the role of AI, and why authenticity is the foundation of impactful partnerships. The creator economy has redefined how brands...
Spectrum News NY1 today announced the launch of a new three-hour weeknight lineup, all anchored by Cheryl Wills. Wills will lead both New York Tonight at 8 p.m. and NY1 at Ten at 10 p.m. She'll also remain the host of the weekly public affairs program In Focus with Cheryl Wills "Born and raised in...
Rashida Jones is exiting MSNBC. The network's president announced her decision to staff earlier today. Rebecca Kutler, senior vice president of content strategy, has been named MSNBC's interim president. "After four incredible years at the helm of MSNBC and 11 years at NBCU, I have made the decision to pursue new opportunities," Jones wrote in...
WVEC anchor Dan Kennedy is leaving the Tegna owned Hampton Roads CBS affiliate after nearly seven years. The station said he and his family are moving to Atlanta where he will anchor and report for WVEC sister station, WXIA 11Alive. "Norfolk was never on my map, but it's been the best unexpected chapter of my...
The Doritos Crash the Super Bowl campaign is down to its three finalists, and even members of the Kansas City Chiefs can see there's more to their story than just snack ads. It's the first Crash the Super Bowl in 10 years, and after narrowing a field of thousands of entries down to 25 earlier...
Publicis Groupe is combining its Leo Burnett and Publicis Worldwide agencies into one creative network called Leo, continuing a wave of consolidation taking place across the industry. Leo will bring together 130 agencies and 15,000 employees--8,000 from Leo Burnett and 7,000 from Publicis Worldwide--across 90 countries under a single leadership team, forming the largest creative...
Duracell will run its first national Super Bowl ad in February with the help of its new character, the Duracell Scientist. The battery brand is entering the Big Game as it continues to roll out its new spokesperson and tagline, "Built Different." VaynerMedia, longtime partner and recently appointed creative agency of record, is behind the...
The wildfires that started in Los Angeles County on Jan. 7 continue to wreak havoc in the region, causing loss of life and property, along with mass evacuations and disruptions to people's everyday lives. ADWEEK has been covering the response to the crisis by ad agencies, brands, and reporters. Below is a list of organizations...
The team that iHeartMedia recruited for its women's sports network has strung together so many wins that it's adding a few more players to the roster. iHeart Women's Sports--co-founded with Deep Blue Sports + Entertainment and announced last year at Cannes Lions as the iHeart Women's Sports Audio Network (WSAN)--is adding eight new shows for...
If TikTok wasn't so popular, U.S. lawmakers might not consider the app a national security threat. But it is--so they do. Unless Chinese parent company ByteDance breaks ties with the app or the U.S. Supreme Court decides to intervene, TikTok is set to shut down in America on Jan. 19. Data reveals how the Chinese-owned...
