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Today β€” 14 January 2025Adweek News

How the Viral Fake Birkin Bag Is Likely to Change Luxury Brands’ Marketing and Trademarking

14 January 2025 at 11:51
A version of the famous Hermes Birkin bag sold at Walmart took off on social media, marking a big shift in how luxury marketers think about cheaper versions of their products. In recent weeks, a bag that looks like the Birkin bag went viral on social media. According to Sotheby's, a genuine leather Birkin bag...

Criteo Names Michael Komasinski as CEO Following Months-Long Search

14 January 2025 at 09:33
Criteo has a new chief executive officer in Michael Komasinski. He'll take over from Megan Clarken on Feb. 15. The retail media-focused adtech platform has been searching for a new top executive since August when Clarken announced her plans to retire within the following 12 months. She'll continue to serve in an advisory role during...

Martha Stewart Talks Podcasting, Authenticity, and Making Ugly Things Beautiful

14 January 2025 at 08:05
A couple miles south of the Las Vegas Convention Center where cutting-edge tech dazzled CES attendees last week, another darling of the advertising and marketing industry took the stage: author, media mogul, and lifestyle icon Martha Stewart. Stewart joined four women executives from Omnicom at the Cosmopolitan to discuss how the themes of her decades-long...

Substack: Who Needs TikTok? We’ve Got Live Video Now, Too

14 January 2025 at 08:00
Despite adding support for video in January 2022, Substack is generally perceived as a platform for podcasts and text. The impending ban of TikTok in the U.S. on Jan. 19 may cause that to change. Starting Tuesday, live video was made available to all publishers on Substack, providing a potential alternative for creators monetizing their...

Dentsu Americas CEO Michael Komasinski Is Out

14 January 2025 at 07:53
Dentsu Americas CEO Michael Komasinski is leaving the agency immediately, the holding company revealed on Tuesday. Later that morning, Criteo revealed that Komasinski will join the ad tech firm as CEO, effective Feb. 15. Giulio Malegori will serve as chairman and acting CEO while continuing in his role as executive vice president and global chief...

The $5 Billion Blueprint: LTK’s Vision for Creator-Led Brand Growth in 2025

14 January 2025 at 07:08
In this episode of The Speed of Culture podcast, Matt Britton sits down with Rodney Mason, head of marketing and brand partnerships at creator-powered shopping platform LTK. He shares insights on the evolving creator economy, the role of AI, and why authenticity is the foundation of impactful partnerships. The creator economy has redefined how brands...

Spectrum News Launches Revamped Weeknight News Lineup

By: Kevin Eck
14 January 2025 at 06:27
Spectrum News NY1 today announced the launch of a new three-hour weeknight lineup, all anchored by Cheryl Wills. Wills will lead both New York Tonight at 8 p.m. and NY1 at Ten at 10 p.m. She'll also remain the host of the weekly public affairs program In Focus with Cheryl Wills "Born and raised in...

Rashida Jones To Depart MSNBC

14 January 2025 at 06:26
Rashida Jones is exiting MSNBC. The network's president announced her decision to staff earlier today. Rebecca Kutler, senior vice president of content strategy, has been named MSNBC's interim president. "After four incredible years at the helm of MSNBC and 11 years at NBCU, I have made the decision to pursue new opportunities," Jones wrote in...

WVEC Anchor Dan Kennedy Moving to WXIA in Atlanta

By: Kevin Eck
14 January 2025 at 06:15
WVEC anchor Dan Kennedy is leaving the Tegna owned Hampton Roads CBS affiliate after nearly seven years. The station said he and his family are moving to Atlanta where he will anchor and report for WVEC sister station, WXIA 11Alive. "Norfolk was never on my map, but it's been the best unexpected chapter of my...

Exclusive: Doritos Crash the Super Bowl Ad Finalists Say It’s Not Cheesy to Chase Dreams

14 January 2025 at 06:00
The Doritos Crash the Super Bowl campaign is down to its three finalists, and even members of the Kansas City Chiefs can see there's more to their story than just snack ads. It's the first Crash the Super Bowl in 10 years, and after narrowing a field of thousands of entries down to 25 earlier...

Publicis Groupe Forms Leo, Merging Leo Burnett and Publicis Worldwide Agencies

14 January 2025 at 05:00
Publicis Groupe is combining its Leo Burnett and Publicis Worldwide agencies into one creative network called Leo, continuing a wave of consolidation taking place across the industry. Leo will bring together 130 agencies and 15,000 employees--8,000 from Leo Burnett and 7,000 from Publicis Worldwide--across 90 countries under a single leadership team, forming the largest creative...

The Duracell Scientist Powers Up Battery Brand’s Super Bowl Debut

14 January 2025 at 04:40
Duracell will run its first national Super Bowl ad in February with the help of its new character, the Duracell Scientist. The battery brand is entering the Big Game as it continues to roll out its new spokesperson and tagline, "Built Different." VaynerMedia, longtime partner and recently appointed creative agency of record, is behind the...

Los Angeles County Wildfires: Where People Can Donate Money

14 January 2025 at 03:31
The wildfires that started in Los Angeles County on Jan. 7 continue to wreak havoc in the region, causing loss of life and property, along with mass evacuations and disruptions to people's everyday lives. ADWEEK has been covering the response to the crisis by ad agencies, brands, and reporters. Below is a list of organizations...

iHeartMedia and Deep Blue Grow Women’s Sports Network With New Voices

14 January 2025 at 03:00
The team that iHeartMedia recruited for its women's sports network has strung together so many wins that it's adding a few more players to the roster. iHeart Women's Sports--co-founded with Deep Blue Sports + Entertainment and announced last year at Cannes Lions as the iHeart Women's Sports Audio Network (WSAN)--is adding eight new shows for...

TikTok’s Rise In 5 Charts

14 January 2025 at 01:45
If TikTok wasn't so popular, U.S. lawmakers might not consider the app a national security threat. But it is--so they do. Unless Chinese parent company ByteDance breaks ties with the app or the U.S. Supreme Court decides to intervene, TikTok is set to shut down in America on Jan. 19. Data reveals how the Chinese-owned...

Yesterday β€” 13 January 2025Adweek News

Booking.com Reserves a Spot in Super Bowl 59

13 January 2025 at 14:14
Booking.com is becoming a regular player in the Super Bowl, as the brand confirmed it will return to the game for the fourth straight year this February. The hotel booking site will run an ad during the fourth quarter of Fox's broadcast of Super Bowl 59. Booking.com's spot from last year is still running. It...

Is Walmart’s Spark Logo Strong Enough to Stand on Its Own? Headquarters Thinks So.

13 January 2025 at 12:41
In a consumer culture replete with brand names, only a relative handful of companies can get away with the intrepid move of leaving out their names and relying on their logos alone. Nike's swoosh and McDonald's golden arches can stand on their own, for instance. So can Apple's apple and Target's target. And, at some...

Kimberly-Clark Divides its Media and Creative Account Four Ways

13 January 2025 at 11:51
Paper giant Kimberly-Clark has ended its creative and media review, awarding parts of the business to Interpublic Group (IPG), Omnicom, Publicis Groupe, and WPP. The global review kicked off in October of last year with a goal to consolidate Kimberly-Clark's agency roster as part of its "Powering Care" strategy, a $1.5 billion restructuring program. The...

KCCI Names Kristen Joyal Creative Services Director

By: Kevin Eck
13 January 2025 at 10:19
Des Moines CBS affiliate KCCI has named Kristen Joyal creative services director. She starts February 10 and succeeds Nathan White who left the station in December 2024. "Kristen's creativity and leadership skills should help us nurture the outstanding culture and cohesiveness of our creative services team, while also helping us further elevate and amplify the...

T-Mobile’s Acquisition of DOOH Provider Vistar Media Adds to Its Ad Platforms

13 January 2025 at 09:15
Telecommunications giant T-Mobile is boosting the signal of its digital out-of-home efforts with its acquisition Monday of DOOH technology solutions provider Vistar Media in a $600 million cash deal. While T-Mobile is primarily known as a wireless carrier, it has been building up its advertising offerings for quite some time, including its 2022 acquisition of...

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