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Today β€” 14 January 2025Adweek News

Spectrum News Launches Revamped Weeknight News Lineup

By: Kevin Eck
14 January 2025 at 06:27
Spectrum News NY1 today announced the launch of a new three-hour weeknight lineup, all anchored by Cheryl Wills. Wills will lead both New York Tonight at 8 p.m. and NY1 at Ten at 10 p.m. She'll also remain the host of the weekly public affairs program In Focus with Cheryl Wills "Born and raised in...

Rashida Jones to Depart MSNBC

14 January 2025 at 06:26
Rashida Jones is exiting MSNBC. The network's president announced her decision to staff earlier today. Rebecca Kutler, senior vice president of content strategy, has been named MSNBC's interim president. "After four incredible years at the helm of MSNBC and 11 years at NBCU, I have made the decision to pursue new opportunities," Jones wrote in...

WVEC Anchor Dan Kennedy Moving to WXIA in Atlanta

By: Kevin Eck
14 January 2025 at 06:15
WVEC anchor Dan Kennedy is leaving the Tegna owned Hampton Roads CBS affiliate after nearly seven years. The station said he and his family are moving to Atlanta where he will anchor and report for WVEC sister station, WXIA 11Alive. "Norfolk was never on my map, but it's been the best unexpected chapter of my...

Exclusive: Doritos Crash the Super Bowl Ad Finalists Say It’s Not Cheesy to Chase Dreams

14 January 2025 at 06:00
The Doritos Crash the Super Bowl campaign is down to its three finalists, and even members of the Kansas City Chiefs can see there's more to their story than just snack ads. It's the first Crash the Super Bowl in 10 years, and after narrowing a field of thousands of entries down to 25 earlier...

Publicis Groupe Forms Leo, Merging Leo Burnett and Publicis Worldwide Agencies

14 January 2025 at 05:00
Publicis Groupe is combining its Leo Burnett and Publicis Worldwide agencies into one creative network called Leo, continuing a wave of consolidation taking place across the industry. Leo will bring together 130 agencies and 15,000 employees--8,000 from Leo Burnett and 7,000 from Publicis Worldwide--across 90 countries under a single leadership team, forming the largest creative...

The Duracell Scientist Powers Up Battery Brand’s Super Bowl Debut

14 January 2025 at 04:40
Duracell will run its first national Super Bowl ad in February with the help of its new character, the Duracell Scientist. The battery brand is entering the Big Game as it continues to roll out its new spokesperson and tagline, "Built Different." VaynerMedia, longtime partner and recently appointed creative agency of record, is behind the...

Los Angeles County Wildfires: Where People Can Donate Money

14 January 2025 at 03:31
The wildfires that started in Los Angeles County on Jan. 7 continue to wreak havoc in the region, causing loss of life and property, along with mass evacuations and disruptions to people's everyday lives. ADWEEK has been covering the response to the crisis by ad agencies, brands, and reporters. Below is a list of organizations...

iHeartMedia and Deep Blue Grow Women’s Sports Network With New Voices

14 January 2025 at 03:00
The team that iHeartMedia recruited for its women's sports network has strung together so many wins that it's adding a few more players to the roster. iHeart Women's Sports--co-founded with Deep Blue Sports + Entertainment and announced last year at Cannes Lions as the iHeart Women's Sports Audio Network (WSAN)--is adding eight new shows for...

TikTok’s Rise In 5 Charts

14 January 2025 at 01:45
If TikTok wasn't so popular, U.S. lawmakers might not consider the app a national security threat. But it is--so they do. Unless Chinese parent company ByteDance breaks ties with the app or the U.S. Supreme Court decides to intervene, TikTok is set to shut down in America on Jan. 19. Data reveals how the Chinese-owned...

Yesterday β€” 13 January 2025Adweek News

Booking.com Reserves a Spot in Super Bowl 59

13 January 2025 at 14:14
Booking.com is becoming a regular player in the Super Bowl, as the brand confirmed it will return to the game for the fourth straight year this February. The hotel booking site will run an ad during the fourth quarter of Fox's broadcast of Super Bowl 59. Booking.com's spot from last year is still running. It...

Is Walmart’s Spark Logo Strong Enough to Stand on Its Own? Headquarters Thinks So.

13 January 2025 at 12:41
In a consumer culture replete with brand names, only a relative handful of companies can get away with the intrepid move of leaving out their names and relying on their logos alone. Nike's swoosh and McDonald's golden arches can stand on their own, for instance. So can Apple's apple and Target's target. And, at some...

Kimberly-Clark Divides its Media and Creative Account Four Ways

13 January 2025 at 11:51
Paper giant Kimberly-Clark has ended its creative and media review, awarding parts of the business to Interpublic Group (IPG), Omnicom, Publicis Groupe, and WPP. The global review kicked off in October of last year with a goal to consolidate Kimberly-Clark's agency roster as part of its "Powering Care" strategy, a $1.5 billion restructuring program. The...

KCCI Names Kristen Joyal Creative Services Director

By: Kevin Eck
13 January 2025 at 10:19
Des Moines CBS affiliate KCCI has named Kristen Joyal creative services director. She starts February 10 and succeeds Nathan White who left the station in December 2024. "Kristen's creativity and leadership skills should help us nurture the outstanding culture and cohesiveness of our creative services team, while also helping us further elevate and amplify the...

T-Mobile’s Acquisition of DOOH Provider Vistar Media Adds to Its Ad Platforms

13 January 2025 at 09:15
Telecommunications giant T-Mobile is boosting the signal of its digital out-of-home efforts with its acquisition Monday of DOOH technology solutions provider Vistar Media in a $600 million cash deal. While T-Mobile is primarily known as a wireless carrier, it has been building up its advertising offerings for quite some time, including its 2022 acquisition of...

Will Cain To Succeed Neil Cavuto on Fox News

13 January 2025 at 09:13
Fox News announced a slew of programming changes on Monday, led by the news that Will Cain will be taking over the weekday 4 p.m. ET slot recently vacated by Neil Cavuto. (All times Eastern) Per Fox, The Will Cain Show will debut on Tuesday, Jan. 21--the day after President Donald Trump's inauguration. Cain plans...

Apple’s Chinese New Year Film Is a Nostalgic, Musical Love Story

13 January 2025 at 09:02
It's a relatable moment: a family member offers unsolicited relationship advice during a holiday gathering that exposes a generational rift. Apple's eighth annual Chinese New Year campaign underscores the universality of that experience, while arguing that leaving yourself open to love can be magical. Director Michael Gracey, known for the 2017 film The Greatest Showman,...

Rachel Maddow and Alex Wagner Lead MSNBC’s Coverage of Donald Trump’s First 100 Days

13 January 2025 at 08:41
President-elect Donald Trump has big plans for the first 100 days of his administration--and so does MSNBC. With one week to go until Trump's second inauguration, the network has unveiled an ambitious array of programming set to run from January to April. And much of it is aimed squarely at MSNBC's core demo: progressive viewers...

Amazon Quietly Began Scaling Back DEI Initiatives in December

13 January 2025 at 08:14
The latest corporation to slash DEI initiatives is a big one--Amazon, the second-largest private employer in the U.S. The ecommerce giant quietly notified employees in a Dec. 16 memo from vice president of inclusive experiences and technology Candi Castleberry, obtained by Bloomberg, that it was "winding down outdated programs and materials" and "focusing on programs...

Hartford Meteorologist Says Talking About Climate Change Affecting LA Fires is β€˜A Bridge Too Far”

By: Kevin Eck
13 January 2025 at 06:46
Hartford meteorologist Ashley Baylor thinks now is not the time to talk about climate change as the underlying cause of the fires that burned through Los Angeles. Baylor is a meteorologist at WTNH in Hartford, Connecticut. She aired her views about when things are appropriate in a reply to an X post by meteorologist Chris...

The Internet Has Thoughts About a KNBC Reporter’s Interview with Dennis Quaid

By: Kevin Eck
13 January 2025 at 06:17
A KNBC reporter is taking internet heat for interviewing Dennis Quaid as he was getting out of the way of one of the approaching the LA area wildfires. Quaid was loading his car when KNBC's Robert Kovacik stopped by for a roughly16 minute chat where he spoke of Quaid in the third person. Quaid was...

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