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Why Connected TV Is Struggling to Deliver Personalization at Scale

27 January 2025 at 03:00
The rise of connected TV has introduced a new era of opportunity for advertisers, marrying the precision of digital targeting with the immersive power of television. Technological innovation has enabled the delivery of hyperrelevant, personalized video content to specific audiences, promising better engagement, higher ROI, and more meaningful consumer connections. However, this promise remains largely...

Adtech M&As Have Skyrocketed. What Else Is in Store for 2025?

7 January 2025 at 03:00
The digital advertising industry had a lot to celebrate in 2024, as much of the uncertainty brought on by the pandemic was in the rearview mirror. Tech giants saw a spike in ad revenues: While Google's ad revenue jumped more than 10% year over year, Meta saw a sales increase of 19% over the same...

Cohesity completes its merger with Veritas; here’s how they’ll integrate

10 December 2024 at 06:00

Data protection startup Cohesity completed its merger with Veritas’ enterprise data protection business, creating one entity with 12,000 customers that is valued at $7 billion. The deal was originally announced in February 2024. Cohesity valued Carlyle-owned Veritas’ data protection business at $3 billion at the time, according to CRN reporting. Cohesity declined to comment on […]

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Brands Must Lead the Way in Protecting Children’s Privacy

20 November 2024 at 03:00
As a typical millennial, I was an early adopter of Facebook--back when it required a college email. I uploaded every photo from the previous night's shenanigans with captions like "CrAzI NiGhTz In SF!" At that time, I had little regard for privacy--my own or others'. This level of oversharing felt normal, even integral to my...

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