More than 500 subject matter experts across the buy and sell sides were surveyed for IABβs State of Data 2025: The Now, The Near, and The Next Evolution of AI for Media Campaigns.
PepsiCo added to its growing portfolio of healthier brands with the acquisition of Poppi for $1.95 billion, announced Monday morning. The transaction includes $300 million of anticipated cash benefits, bringing the net purchase price to $1.65 billion, The Associated Press reported. The move gives PepsiCo shelf space in the momentum-fueled "functional soda" category--beverages with lower...
VML's BAV Group, a specialty practice focused on data-driven branding, promoted Laura Jones to global CEO. She was previously chief strategy officer (CSO). Jones has been with BAV Group for nearly 10 years, assuming the CSO role in December 2020 and serving as the unit's commercial and strategic head. Prior to that, she worked in...
Sheila Shekar Pollak has joined hair care and color brand Madison Reed as chief marketing officer (CMO). Pollak was most recently chief brand experience officer at outdoor apparel and gear provider Orvis. Before she joined Orvis in 2022, she also held CMO roles at skincare brand Biossance and activewear business Athleta, spending nine-and-a-half years at...
Publicis Media-owned agency Spark Foundry has nabbed two Omnicom Media Group (OMG) executives to join its investment practice. Kelly Metz, who left her role as chief investment officer at OMD last week, joins Spark Foundry as chief investment officer (CIO), tasked with defining and driving investment strategy across platforms and audiences. She joined Omnicom Media...
Food-delivery service Wonder is adding digital media to its menu with its acquisition of independent media company Tastemade. Terms of the transaction were not disclosed, but the deal reportedly cost $90 million, according to The Wall Street Journal. The integration of Tastemade will enable Wonder to provide more curated and personalized digital experiences for consumers...
Omnicom Precision Marketing Group and VML were named as the two leaders in The Forrester Wave: Marketing Creative and Content Services, Q1 2025 report, released Wednesday by Forrester Research. Forrester evaluated 10 marketing creative and content services providers based on their current offerings, strategies, and customer feedback, and those companies were broken down into three...
Yahoo Sports debuted a new hub dedicated to coverage of collectibles, in partnership with cllct, Mantel, and Sports Card Investor. The hub will feature text and video analysis, educational content, and news on sports collectibles. Content will be shared across Yahoo Sports' social channels and integrated with its coverage when collectibles angles are part of...
The Hershey Company has named longtime PepsiCo veteran Stacy Taffet as its chief growth officer, reviving a role it had eliminated previously. Taffet had been with PepsiCo for more than 17 years, most recently as senior vice president of beverage portfolio strategy and marketing. Prior to that, she worked at American Express. In her new...
Jackie Jantos, chief marketing officer at dating app Hinge, will add the role of president to her remit. Jantos will continue to lead marketing efforts, adding oversight of day-to-day strategy and execution to her role, as well as taking the lead on cross-functional alignment at the company. She joined Hinge in November 2021 from online...
The Coca-Cola company has selected incumbent WPP and Publicis Groupe as finalists in a closed door review of its U.S. media business, a source with knowledge of the situation confirmed to ADWEEK. WPP has held the account since 2021, when it won The Coca-Cola Company's global business and launched a bespoke team called OpenX to...
As Elon Musk's influence in Washington, D.C., continues to grow, large brands have restarted or bumped up ad spend on X, and five Democratic senators expressed concern that this trend is no coincidence. Sens. Richard Blumenthal (Conn.), Cory Booker (N.J.), Adam Schiff (Calif.), Chris Van Hollen (Md.), and Elizabeth Warren (Mass.) sent a letter to...
The April 5 deadline to decide TikTok's U.S. fate may not be set in stone. While speaking with reporters in the Oval Office on March 6, President Donald Trump indicated that he would extend the deadline for TikTok to find a U.S.-based buyer if a deal is not reached, reports The Hill. Trump noted that...
NVE Experience Agency named Megan Barron chief operating officer, a new role at the experiential agency which also encompasses leading innovation. Barron joins from Interpublic Group-owned agency Jack Morton Worldwide, where she spent 9 years, most recently as svp and GM of its West Coast operations and innovation lead for the U.S. While there, she...
Marie-Lise Campeau, who has been global chief operating officer at creative agency Sid Lee since last October, has been promoted to global CEO. She succeeds Patrick McDaniel, who had been serving as interim CEO since October. Campeau's return to Sid Lee last year came after nearly five years with Ogilvy, where she rose to president...
Google is hoping that a change in regime leads to a change in its perception as an illegal monopoly in the online search sector by regulators in Washington, D.C. Sources familiar with the discussions told Bloomberg that Google representatives met with the Department of Justice last week and urged the DOJ to rescind its push...
Cinema advertising platform National CineMedia (NCM), the U.S. representative of the Cannes Lions International Festival of Creativity's Young Lions competition, revealed this year's 25 finalist teams on Wednesday. NCM also revealed that Omnicom-owned media agency OMD USA has joined the U.S. Lions Community as the competition's first Bold Impact sponsor. OMD has teamed up with...
