Amazon Marketing Cloud is adding a dash of generative artificial intelligence to its platform, in the form of a new feature, introduced at CES in Las Vegas Wednesday, that lets advertisers submit structured query language (SQL) queries to build and target audiences. The new capability, slated for availability to all Amazon Marketing Cloud advertisers in...
ADWEEK has partnered with AI Trailblazers to present the inaugural AI Trailblazers Power 100 list. We're seeking nominations to highlight the talent helping drive AI innovation forward in the marketing and advertising industry. AI Trailblazers is a vibrant platform dedicated to uniting marketers, technologists, entrepreneurs, and venture capitalists at the forefront of artificial intelligence. We're...
CES is not a tech show--it's a time machine. Each booth, keynote, and prototype offers a glimpse of the future. It's a cacophony of innovation, yet hidden within the noise are the signals that define tomorrow's consumer behavior, business models, and cultural shifts. For ad executives, the challenge isn't merely surviving CES; it's about seizing...
Dappier, a startup focused on helping publishers monetize their content by connecting it with AI companies, is getting into the ad game by making banner ads more interactive. The ad unit embeds Dappier's search chatbot--Ask AI, which publishers already embed on their sites--directly into online banner ads, offering audiences a way to ask questions about...
The digital advertising industry had a lot to celebrate in 2024, as much of the uncertainty brought on by the pandemic was in the rearview mirror. Tech giants saw a spike in ad revenues: While Google's ad revenue jumped more than 10% year over year, Meta saw a sales increase of 19% over the same...
Long gone are the days of simply watching the news. Google unveiled the latest version of its TV operating system at CES 2025 on Monday. It uses the company’s Gemini AI assistant to summarize the biggest news of the day for you. By asking Gemini to play your “News Brief,” the AI assistant will scrape […]
Facing increased competition from AI tools like ChatGPT, education technology company Chegg has released a new creative campaign, "Get a Grip," which aims to alleviate academic stress for students ahead of the spring semester. In collaboration with brand studio Unentitled, the brand also unveiled its new mascot Ace, an orange octopus that acts as a...
Whether you love or hate to hear about it, artificial intelligence is everywhere, and it's here to stay. In the past year, AI has dominated every industry. But in the TV space, it seems like everyone is still trying to figure out how it's going to be used. More personalized user experiences and more AI-generated...
Virtual product placement startup Rembrand has raised $23 million in Series A funding to broaden its generative AI-powered capabilities and launch new business models. The round was led by super{set}. The Trade Desk, Naver D2SF, and existing investors including BOLD (L'Oreal's corporate venture fund) and Greycroft also participated in the round of funding. Two-year-old Rembrand...
In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton chats with Ruth Mortimer, global president of Advertising Week. From blending entertainment and education to embracing creativity in a tech-driven world, Ruth delves into the evolving advertising landscape, the role of inclusivity, and the importance of staying curious in shaping...
Two years after the launch of ChatGPT, the business world is finally waking up. This isn't just another tech trend that VCs will throw money at while screaming "disruption"--one that may be gone in another year. AI is the new electricity. It will impact everything. Companies are fumbling in the dark, trying to figure out...
In 2025, generative artificial intelligence will shift from a behind-the-scenes tool to a central driver of innovation in marketing. We can expect the emergence of agent AI 2.0, a new breed of agent AI that will manage complex, real-time tasks. Alongside this shift, tech firms like Apple and Anthropic are poised to become key players,...
In a year filled with headlines documenting the rise of artificial intelligence, one of the many questions that remains unanswered is how the technology will affect the job market. Will it enhance human productivity or make people obsolete? Figures from an exclusive poll of more than 350 ADWEEK readers revealed 46% of respondents believe AI...
Tensions have been flaring between publishers and AI companies over content usage in 2024, but some AI-backed startups have emerged to help reconcile these conflicts. From helping publishers navigate AI integration, set optimal prices for their content, and monetize more effectively when AI companies want to license their data, to striking deals with publishers and...
In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee, chief creative officer at website design platform Squarespace, and Rei Inamoto, founding partner of brand consultancy I&CO. The discussion centers on the theme "To AI or Not to AI," exploring...
As much as the story has generated a lot of buzz, I find the news of Omnicom's acquisition of IPG to be unsurprising and part of the natural order. I am sad for the great agency legacies that will be mothballed. I am sad for the jobs that will be cut. I am sad that...
WPP has named former IPG's McCann Worldgroup head of AI Elav Horwitz as its new evp and global head of strategic partnerships and solutions. Horwitz brings nearly nine years of experience at McCann, where she served as evp, global head of applied innovation and generative AI, integrating AI into creative workflows, as well as working...
On December 13, 1996, Miller Beer pulled all its business out of Leo Burnett, literally overnight. Officially, it was about lackluster sales, but rumors abounded that Miller discovered a subsidiary of Burnett had taken a small project from Anheuser-Busch, and Miller was livid. Now that holding companies own a huge part of the advertising landscape,...
As the artificial intelligence gold rush continues, valuations have soared to dizzying heights. From generative AI models that can write codes to AI-driven search engines that promise smarter answers, U.S. AI startups are raking in billions from investors eager to bet on the next money-making technological revolution. In Q3 2024, venture capitalists poured $3.9 billion...
In light of THE news (do we treat this like the Super Bowl without saying exactly what it is?)--for me, as the CEO of an independent agency, it's an interesting time to reflect. As a former employee of both holding companies, Omnicom and IPG, and truly growing up a child of "Big Advertising," I'm fascinated...
