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Meet the Incoming Weber Shandwick Collective CEO, Susan Howe

18 December 2024 at 06:00
This month, The Weber Shandwick Collective (TWSC) got a new CEO--but it seems like there won't be much of an adjustment period. Susan Howe stepped into the chief executive role at the communications agency on Dec. 2, and since joining nearly 29 years ago, she has held successive leadership roles running the gamut from regional...

Omnicom and IPG Fight a Perfect Storm on the โ€˜4 Csโ€™

10 December 2024 at 09:24
In what is without a doubt one of the top five episodes of Seinfeld, George is regaling his moment as a "marine biologist" with Jerry, Kramer, and Elaine: "The sea was angry that day, my friends, like an old man trying to send back soup at a deli!" George's "perfect storm" also perfectly captures what...

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